Culture

1
Chapter 2

• Culture Society

2

• Culture?
• knowledge
• language
• values
• customs
• objects
• Person-to-person
• Generation-to-generation

3

• Humans do not have instincts

drives
reflexes
4

• Material and nonmaterial culture
• Cultural Universals
• Symbol
• meaningfully represents something else
• Language
• is a set of symbols that expresses ideas

5

• Sapir-Whorf Hypothesis

"Language shapes the view of reality of its
speakers
6

• Language and Inequality
• Gender and Race

She
White
He
chairman
They
Black
Given
Taken
7
Core American Values

1. Individualism
2. Achievement and success
3. Activity and work
4. Science and technology
5. Progress and material comfort
6. Efficiency and practicality
7. Equality
8. Morality and humanitarianism
9. Freedom and liberty
10. Racism and Group superiority

8
?

• Value Contradictions
• Ideal versus Real culture

9
Mores
Taboos
Folkways
Laws
Norms
10
Cultural Change

• Technology
• Discovery versus Invention
• Cultural Diffusion
• Cultural Lag

11
Cultural Diversity

• Differences within and between
• Homogenous societies
• Heterogenous societies

12

• Subcultures
• Countercultures
• Culture Shock
• High Culture
• Popular Culture
• Fashion versus fad

13
Cultural Relativism
14
Questions?Comments?