Name: Svein Erik S

1
Name Svein Erik Søgård

• Country Manager Travelmarket AS Norway for 10
  years
• In the travel industry 20 years
• BA Business Travel Tourism, University of
  Hertforshire
• Lecturer in Transport- social Economics at
  Norsk Reiselivshøyskole

2
Information about Travelmarket

• Founded in 1996 as the first travel portal in
  Europe
• 40 employees (main office Denmark, dep. Norway
  and Sweden 6 developers in the Ukraine)
• Finance
• - Yearly revenue of NOK 28 mil. positive
  operation and cash-flow
• - Equity Capital NOK 18 mil.
• Listed on the OMX/Nasdaq stock exchange in
  Copenhagen

3
Three divisions

• Travel search engines travelmarket.com (B2C)
• International travel search engines with flight
  and hotel
• More than 1 mil. users per month in the travel
  search engines
• Software and website solutions via Travelmarket
  Interactive (B2B)
• More than 250 customers with website solutions
  worldwide
• Microsoft Gold Partner
• Travelmarket Partner
• Integration of our travel search engines on 3rd
  party sites. References such as pleasure.dk
  (Børsen), dba.dk (ebay), rejseliv.dk
  (Berlingske), osl.no (Oslo Airport), res.se (Res)

4
Website references
5
Website references
6
Partner references
7
Norsk Flyprisindeks

• Established August 2009
• Service for the consumer
• Shows the development of prices over time
• All companies included

8
History

• Huge changes in the airline industry the last 20
  years
• Previously dominated by state ownership and high
  regulation of airspace
• Free cabotage within the EU in the nineties
  opened the market and the first LCCs appeared
• Dramatic consequences for many traditional
  government owned companies. LCC big success on
  short haul
• Internet became the new form of distribution

9
What influences the prices?

• Competition
• Capacity
• Cyclical fluctuations
• Seasons
• Demand
• Capacity and availability of aircrafts
• Level of cost, both internal and external

10
The future

• First LCC long haul was Freddy Lakers Skytrain
  between New York and London at the late 1970s
• First long haul LCC already operating AirAsia
  between London and Kuala Lumpur with daily
  departures as from march 2009.
• LCCs are looking at long haul
• Norwegian and FEEL Air
• Long haul prices under
• pressure in the future?
• Large challenges feeds, airports

Source Frost Sullivan, global growth
consulting company
11
The corporate traveller in the future

• What effects the choice of flights and tickets?
• Company size
• Economy
• Itinerary, easy or complicated
• Time consumption, direct or connecting
• Bonus schemes, lounges, fast tracks
• Access to prices and tickets, travel agencies or
  meta searches and the development on the internet.