Communications, Outreach

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Communications, Outreach Advocacy Unit Why
Communicate?
Fulfilling IPC-IGs mandate

• Support IPC-IGs mission as a global forum for
  South-South learning on innovative development
  practices
• Disseminate the knowledge generated by IPC-IG to
  development practitioners and UNDP specialists in
  the South
• Strengthen the policy impact of our research
  findings and recommendations though knowledge
  sharing and strategic partnerships

2
Communications, Outreach Advocacy Promoting
media impact

• IPC-IG promotes the visibility of events and our
  participation in and contributions to global
  fora.
• The IBSA Academic Forum A Policy Dialogue
  received a considerable coverage by key media
  channels at global level and in the concerned
  countries. A sample
• IDN INDIA South-South Cooperation or Trilateral
  Diplomacy?
• Inter Press Service IBSA - Closer social
  connections, not just Gov't ties
• China Central TV BRIC-think tank seminar begins
  in Brasilia
• The Hindu Singh in Brasilia

Media Relations

• IPC-IG is building on effective relations with
  key and influential media outlets in developing
  countries, targeting emerging nations such as
  India, South Africa, China, and Brazil.
• IPC-IGs Director has been given space in
  relevant media channels in Brazil and in other
  emerging countries

3
Communications, Outreach Advocacy New medias
and technologies

• IPC-IG promoted a blog campaign in the context of
  the IBSA and BRIC Summits and mobilised support
  from bloggers and other collaborators in India,
  Brazil, South Africa, China and Russia. Our
  messages reached target audiences through over
  400 blogs!
• IPC-IG has also participated in online
  discussions by hosting or collaborating with
  relevant blogs. A lively discussion on the
  India-Brazil-South Africa Policy Dialogue has
  been recently promoted by IPC-IG.

Blogosphere, new tools

• IPC-IG is actively using new media and social
  networking tools as a means of reaching
  specialized audiences in a timely and
  participative manner.
• IPC-IG is also an active participant of Facebook
  and Twitter

4
Communications, Outreach and Advocacy Global
outreach and knowledge networks

• 189 countries
• 3,200 UNDP contacts
• 35,000 stakeholdersin the development field
• 1,000 new contacts per month

• Global collaboration for inclusive growth
• Over 900 online volunteers mobilised through
  UNVs Online Volunteering Service have already
  contributed to IPC-IGs outreach efforts by
  helping identify stakeholders and building on
  collaborative ties with them.
• New communications tools
• IPC-IG has just launched its monthly Inclusive
  Growth Bulletin as a means of disseminating its
  results in a more consistent and organised
  manner. The bulletins first issue has caught
  lots of attention from the global development
  community.

5
Communications, Outreach Advocacy Website
innovations

• Number of website visits 164,256
• Number of downloads 20,000
• Number of first time visits 19,558
• Number of countries 119
• Top-10 USA, Brazil, Sweden, Russian
• Federation, India, Argentina, South
• Africa, UK, Netherlands, Mexico

• New website launched on September
• 2009
• Easier access to IPC-IG publications
• Information organised into thematic areas
• Regular update on events and news

6
Communications, Outreach Advocacy Knowledge
products
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Communications, Outreach and Advocacy Distance
Learning
South-South Learning on Social Protection Gateway

• Reference website on social protection in Brazil
  and Africa
• Knowledge and training products
• Country programmes
• Fostering dialogue
• Roster of social protection practitioners and
  specialists in Africa and Brazil
• Social networking and discussion forum
• Online database of research institutions
• Building synergy
• Analyzing the impact of social protection
  programmes and highlighting lessons learned and
  best practices in Africa
• Sharing stories, images, videos and music

8
Communications, Outreach and Advocacy
Opportunities for collaboration with BDP KMT

• Joint identification of stakeholders for the
  dissemination of IPC-IG and BDP knowledge
  materials.
• Alignment of key messages to be convened to the
  press.
• Branding convergence.
• Collaborative efforts for reaching UNDP Country
  Offices and Regional Centres.
• IPC-IGs improved participation in the UNDP
  Knowledge Networks.
• Better utilization of IPC-IGs website for
  promoting BDP flagship products.
• Joint production of content for the Inclusive
  Growth Bulletin and PR Network Updates.
• Improved employment of UNDPs website for key
  announcements by IPC-IG.
• Collaboration with UNDP Office of Communications
  in convening strategic IPC-IG messages.
• TeamWorks training for IPC-IG staff.
• Training on UNDP Knowledge Management for IPC-IG.
  
• Joint efforts for monitoring UNDPs response to
  IPC-IG publications.
• Regular contributions by UNDP staff to IPC-IG
  publication series.
• Regular consultations and follow-up between
  IPC-IG and KMT on improving synergy.