Element 2

1

• Element 2
• Promote the organization and the IT department

2
LEARNING OUTCOMES

• 1. Briefly explain the role of the information
  technology functions within the organization.
• 2. Consistently promote the organization in a
  positive way

3
ROLE OF THE INFORMATION TECHNOLOGY FUNCTIONS
WITHIN THE ORGANIZATION

• Information Technology (IT) functions
• IT can be used for a wide range of functions
  depending on the sectors within the industry, the
  type of organization and the business conducted.
• The structure of the IT department may be a
  separate branch, department, division or an
  integrated function of an organization.

4
There are five general sectors of the IT
industry

• Computer hardware
• Communications hardware
• Packaged software
• Computer services
• Communication services

5
Each of these sectors uses IT in different ways
to achieve different organizational goals.

• In the computer services sector, for example,
  information
• may be used for
• Data processing
• Information storage and retrieval
• Computer maintenance
• Computer consultancy

6

• Other IT functions within an organization
• may include but are not limited to
• Enabling and maintaining the use of IT
• Producing documents/designs
• Enabling electronic communication
• Developing products
• Providing technical support

7
Role of IT functions

• The role of IT functions in an organization is
  dependent on many factors, but essentially it is
  to provide technology solutions that support the
  main business.
• The main functions of the IT department are to
• Provide technical support
• Develop and maintain of custom software
• Purchase and install hardware and application
  software
• Establish and administer network
• Train

8
PROMOTE ORGANIZATION IN A POSITIVE WAY

• In order to promote the organization in a
  positive light you will need to know and
  understand its mission statement, establish how
  the organization sees itself and how it wishes to
  present itself to its internal and external
  customers.

9
A Mission Statement

• Describes the basic purpose of the organization
• Is usually found in the organization's strategic
  plan.
• The mission statement and organizational plans
  are often published on the organizations web
  site.

10
Promotion of the Organization

• Many organizations promote themselves through
  corporate
• advertising.
• This includes posters, brochures, listings in
  phone books, promotion of their mission statement
  within the organization and having a presence on
  the Internet.
• As an employee, you promote and represent your
• organization in many ways.
• The overall image of the organization in the
  public eye can be conveyed by the approach that
  employees have to customers, their telephone
  etiquette, mode of dress, and how business is
  conducted, including meetings, presentations and
  interviews.

11

• Never bad mouth the organization for which you
  work. If you are no longer dedicated to the
  organizations goals it is best for you to leave.

12
ANSWER THESE QUESTIONS

• Explain the IT functions within an organization.
• How important are these functions to the
  organization?
• What is a mission statement?
• Why is it important to promote the organization
  in a positive way?
• State some ways that an organization can promote
  themselves in a positive manner.