New Media Strategies

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New Media Strategies

• NSF EPSCoR OLPA Public Information Officer
  Workshop
• Dennis Haarsager 7/20/2006

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Newspaper readership
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Television viewing
February Nielsen estimates
Average PTV station metro cume
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Radio listening
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Über trends digitization

• Content meets mathematics
• Noiseless production generations
• Metadata data about data
• Enables advanced (Web 2.0) techniques

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Über trends personalization

• Content meets self-organization
• Social curation (tagging/folksonomies)
• Flickr.com
• del.icio.us
• CiteULike.org
• User ratings, comments
• Attention metadata
• Communities of interest emerge

flickr
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Über trends democratization

• Content freed from gatekeepers
• Inexpensive but powerful production tools are in
  the hands of consumers
• Low barriers to effective distribution
• XML syndication (RSS, Atom)
• Self-publishing (blogs, vlogs, wikis, YouTube)
• Citizen journalism
• Markets are conversations

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Content syndication (RSS)

• Users can subscribe to your content in their feed
  reader and automatically see whatever is new
• Costs virtually nothing
• Set up in minutes
• Hundreds of readers available
• Will get a big boost from IE7 and the new release
  of Windows
• Can include audio/video/photo enclosures

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Media archives

• Document and catalog research
• Arts and humanities creative content from
  faculty, students and alumni
• News releases (can include audio, video or photo
  enclosures)
• Distribute media via Internet
• Exploit the long tail

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Weblogs

• Have a conversation with your constituents
• Personalize your researchers and faculty
• Aggregate blogs from faculty, students,
  administrators, alumni
• Search engine algorithms (Google) reward
  cross-linking in blogs, improving use of standard
  web pages
• Often provide leads to old media researchers

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Contact Info
Dennis L. HaarsagerAssociate Vice President
General ManagerEducational and Public MediaBox
642530Washington State UniversityPullman, WA
99164-2530 haarsager_at_wsu.edu ? 509-335-6511 Weblog
shttp//pbj.ctlt.wsu.edu/haarsagerhttp//www.te
chnology360.com