Quick Selling Guide

1
Quick Selling Guide VNXe and DD160 for VMware
Elevator Pitch As you virtualize your
environment, you need to ensure your storage and
backup dont slow down the transformation from
physical to virtual. EMC VNXe and EMC Data Domain
DD160 help accelerate your transition to
virtualization with the simplest and most
efficient storage and backup systems optimized
for VMware.
Current Solution Traditional Storage and
Backup Traditional storage is inflexible and not
designed to handle dynamic virtual environments
slowing apps. Direct-attached storage (DAS)
cannot provide the flexibility and simplicity
required for dynamic virtual environments.
Similarly, customers struggle with traditional
backup as they cannot contain and manage the
backup data growth in a virtual environment.
Traditional backup cannot support increasingly
demanding virtual environments and has become the
bottleneck for virtualization.
Pain Points
Virtualization adoption slowed due to traditional storage and backup constraints Poor performance of virtualized applications and slow backup and recovery Complicated storage and backup management and lack of visibility Inefficient to manage and backup (no deduplication)
Benefits
Accelerate virtualization while gaining next-generation storage and backup benefits Simplicity VMware-aware storage management, single step restores, and over 75 points of VMware integration DD160 easily integrates with existing environment Savings Enterprise-class efficiency features for 50 less storage acquisition costs deduplication system for 40-60x less backup storage
EMC Solution EMC VNXe and EMC Data Domain
DD160 VNXe simplifies storage operations with
breakthrough ease of use for the IT generalist
and saves up to 50 on up-front acquisition costs
using thin provisioning and compression.
Wizard-driven provisioning enables a 1 TB VMware
datastore to be configured in less than 10
minutes. Data Domain DD160 deduplication
storage system delivers 40-60x reduction in
backup storage required. The DD160 simplifies
backup with easy integration into the existing
physical or virtual environment. In addition,
automated call home support simplifies
management.
Qualifying an Opportunity
Are you virtualizing your applications? Are you experiencing challenges?
VNXe is optimized for VMware with capacity efficiency and the industrys simplest virtualization-aware storage management. Data Domain easily integrates into existing infrastructure to improve VMware backup and recovery.
How are you currently backing up your VMware environment?
Do you know if all your VMs are protected? Data Domain systems support VADP integrated backup applications enabling customers to achieve new levels of efficiency without adding administrative complexity. The DD160 easily integrates into your environment, and helps reduce cost and management with 40-60x data reduction for virtual environments.
VNXe Key Benefits
DD160 Key Benefits
CentralizedManagement
Wizard-based Storage Provisioning
40-60x Data Reduction
50 Less Capacity Required
2
Quick Selling Guide VNXe and DD160 for VMware
Objection Handling EMC storage is too
expensive. Both the VNXe and DD160 help you
realize a lower Total Cost of Ownership (TCO)
through more efficient primary and backup
storage. Thin provisioning and 10 -30x
deduplication improve performance and capacity
utilization. I want to use a specialty backup
program like Veeam or vRanger. Data Domain
systems support all leading enterprise backup
applications including Veeam, vRanger and
others. Data Domain systems are built for large
enterprises and are too expensive.Data Domain
systems include three new appliances designed for
small to midsize enterprises and remote offices.
These systems offer the same benefits as other
Data Domain systems at a price mid-market
customers can afford. Deploying VNXe/Data Domain
is complicated. VNXe simplifies storage
operations with breakthrough ease of use for the
IT Generalist. Storage for your virtualization
requirements can be provisioned in minutes using
a wizard. Data Domain systems easily integrate
into existing environments. Data Domain
Enterprise Manager simplifies management and
configuration. The systems have automated call
home support to ensure reliable recovery.
Positioning the Solution  Who Discuss with
IT Generalist / Infrastructure owner Where Low
mid-market accounts with new or existing VMware
environments How VNXe and Data Domain
DD160. VNXe speeds application performance,
simplifies management, and delivers guaranteed
savings. Data Domain simplifies backup and
recovery and delivers storage and bandwidth
efficiencies.
Vendor Solution Positioning
IBM, Exagrid, HP, Quantum Backup hardware No support for Data Domain Boost Do not offer Data Domain Invulnerability Architecture, inline deduplication or flexible replication options VTL-only systems cannot serve as a target for database dump utilities
NetApp, Dell NAS with snapshots Snapshots are best suited for very short recovery windows when data needs to be recovered from within minutes or hours. VNXe provides full integration with VSS snaps. Snapshots should not be considered backup.
Various Standard disk/tape Does not deliver storage reduction benefits that deduplication provides Does not have enterprise-class features built into it Tape and disk growth is directly tied to the growth of primary storage resulting in increased power, cooling, floor space and vaulting costs to store and protect.
3
Quick Selling Guide VNXe and DD160 for
Microsoft Applications
Elevator Pitch EMC VNXe and Data Domain offer an
integrated solution to manage and protect your
Microsoft applications with the simplest and most
efficient storage and backup systems optimized
for Microsoft applications. EMC VNXe has been
engineered to make it simple to deploy physical
and virtualized application workloads on shared
storage. Data Domain DD160 simplifies backup and
recovery with 10 to 30x data reduction and
network-efficient replication.
Pain Points
Difficult to maintain multiple copies of application databases Poor performance for virtualized applications Unreliable, inefficient, and costly backup and recovery Unable to meet recovery SLAs
Current Solution Traditional Storage and
Backup Many low-end/mid-market customers are
carefully considering DAS versus SAN for their
Microsoft Applications. Direct-attached storage
(DAS) cannot provide the flexibility and
simplicity required for dynamic environments.
Customers struggle with traditional tape-based
backup processes that are inefficient,
unreliable, and expensive.
EMC Solution EMC VNXe and EMC Data Domain
DD160 VNXe simplifies storage operations with
breakthrough ease of use for the IT generalist,
enabling the provision of hundreds of Exchange
mailboxes in less than 10 clicks. Data Domain
systems are simple to integrate with existing
backup software and allow users to enjoy the
benefits of inline deduplication, including 10 to
30x reduction in the storage required and
network-efficient replication for fast time-to-DR
readiness. In addition, Data Domain Boost
software offers advanced integration with backup
applications by distributing parts of the
deduplication process to the backup server or
application client. DD Boost further improves
backup performance and simplifies management.
Benefits
Provision storage for hundreds of Exchange mailboxes in less than 10 clicks Save up to 50 in up-front storage acquisition costs with enterprise-class efficiency features Reduce backup windows from hours to minutes Simplify backup with 10 30x backup storage reduction
Qualifying an Opportunity
Are you virtualizing Microsoft applications (Exchange, SQL and SharePoint)?
VNXe is optimized for virtualized applications. Simple wizards walk you through setup. Integrated backup solutions make it easy to manage and protect your applications. Data Domain systems provide next-generation backup for both physical and virtualized Microsoft applications.
What kind of storage and backup and recovery do you have for your Microsoft applications (Exchange, SharePoint, SQL)? What challenges are you experiencing?
VNXe provides built-in VSS snapshot support, enabling single Exchange and SharePoint item restores. By leveraging Data Domain systems, you can perform full backups of your applications within minutes and retain them onsite longer with less disk.
VNXe Key Benefits
DD160 Key Benefits
 
Eliminate or reduce tape requirements
Application-driven wizards
10 to 30x data reduction
50 less capacity required
4
Quick Selling Guide VNXe and DD160 for
Microsoft Applications
Objection Handling EMC storage is too expensive
and complex. Both the VNXe and DD160 help you
realize a lower Total Cost of Ownership (TCO)
through more efficient primary and backup
storage. Thin provisioning and 10 -30x
deduplication improve performance and capacity
utilization. Provisioning shared storage for
Microsoft Applications is complex and requires
storage expertise. VNXe wizards enable the
deployment of storage for your Microsoft
applications. You can provision storage for 500
Microsoft Exchange mailboxes in under 10 minutes
with no storage expertise required. Application
and storage best practices are built in. I need
to tape-out daily and my native database dump
utility cannot tape-out. With this solution, you
can use Data Domain with EMC NetWorker or an
existing backup application. Also, replicated
Data Domain systems eliminate the need to ship
and store tapes offsite for DR. I am using
native database dump utilities and dont want to
use my backup app. Data Domain supports both
native DB dump utilities as well as backup
applications providing you the flexibility to
choose the solution that works best for you.
Positioning the Solution  Who IT Manager/IT
Generalist/Backup Microsoft Administrators Where
Low mid-market accounts with Microsoft
applications How VNXe storage and DD160
deduplication storage system. VNXe simplifies
setup and management and delivers up to 50
storage acquisition savings. DD160 simplifies
backup with easy integration, simple operation,
and 10 to 30x backup storage reduction.
Vendor Solution Positioning
IBM, Exagrid, HP, Quantum Backup hardware No support for Data Domain Boost Do not offer Data Domain Invulnerability Architecture, inline deduplication or flexible replication options VTL-only systems cannot serve as a target for database dump utilities
NetApp, Dell NAS with snapshots Snapshots are best suited for very short recovery windows when data needs to be recovered from within minutes or hours. VNXe provides full integration with VSS snaps. Snapshots should not be considered backup.
Various Standard disk/tape Does not deliver storage reduction benefits that deduplication provides Does not have enterprise-class features built into it Tape and disk growth is directly tied to the growth of primary storage resulting in increased power, cooling, floor space and vaulting costs to store and protect.
5
Quick Selling Guide VNXe and DD160 for
Consolidation
Elevator Pitch For businesses of all sizes, data
is growing at an exponential rate and is putting
an increased burden on IT infrastructure and IT
budgets. EMC VNXe and EMC Data Domain DD160 are
designed with low mid-market customers in mind to
address consolidation and protection concerns.
Pain Points
Inefficient usage of data with multiple copies of user files Complicated management provisioning requires expertise High costs of over-buying storage and administrative overhead
Current Solution Traditional Storage and
Backup Traditional storage and backup is costly
and inefficient and difficult to provision,
administer, and manage. Over-provisioning
stresses budgets and adds waste and disk drives.
Tape-based backup systems are unreliable and
expensive to manage. They store redundant data
multiple times over, which adds to storage
inefficiencies.
Benefits
VNXe systems align storage management with applications and embed storage and applications best practices into a simple interface Avoid upfront over-provisioning costs and realize saving with on-demand capacity management with thin provisioning Data Domain DD160 provides a 10 to 30x average data reduction and network-efficient replication for fast time-to-DR readiness
EMC Solution EMC VNXe and EMC Data Domain
DD160 EMC VNXe has been optimized for virtualized
application workloads. It is guaranteed to be
more efficient with built-in compression and thin
provisioning, and allows for storage
consolidation through tiering of different disk
types, sizes, and speeds. The VNXe gives you
automated, application-ready storage with
solution-focused software thats easy to manage,
provision, and protect. Data Domain systems are
easily managed and configured by a web-based
application called Data Domain Enterprise
Manager. Data Domain systems optimize backups by
providing 10 to 30x data reduction, which extends
onsite retention. Data Domain systems allow for
consolidation of remote sites and the elimination
of tape for operational recovery.
Qualifying an Opportunity
Are you looking to consolidate your current storage and backup?
VNXe is optimized unified storage with tiering options and applications-based storage efficiency at its core. Data Domain systems greatly extend onsite retention with less disk and allow you to backup your entire environment to a single consolidated system.
Are you experiencing performance issues with your current systems?
An affordable and intuitive unified storage platform for smaller businesses, the VNXe gives you automated application-ready storage with solution-focused software thats easy to manage, provision, and protect. Data Domain systems provide industry-leading performance and reliable backup and recovery.
VNXe key benefits
DD160 key benefits
Eliminate or reduce tape requirements
Power on to provision in 30 minutes
10 to 30x data reduction
50 less capacity required
6
Quick Selling Guide VNXe and DD160 for
Consolidation
Objection Handling EMC VNXe is not really
unified storage. VNXe is indeed a unified
platform, supporting iSCSI, and NAS protocols.
VNXe offers a true single pane of glass for
simple and easy management of file (NAS) and
block (SAN) with Unisphere . I dont need
tiering in my environment. Almost all businesses
can realize value in tiering. VNXe allows for
mixing disk types (including flash) within a
single unit to allow you to optimize applications
and take advantage of this flexibility to allow
for the most efficient use of your storage
investment. EMC is too expensive. Both the VNXe
and DD160 help you to realize a lower Total Cost
of Ownership (TCO) through more efficient
primary and backup storage . Thin provisioning
and 10 -30x deduplication improve performance
and capacity utilization. Integrating a
deduplication solution requires too much
expertise. Data Domain systems easily integrate
into existing environments. Data Domain
Enterprise Manager simplifies management and
configuration. Data Domain systems have automated
call home support to ensure reliable recovery.
Positioning the Solution  Who IT Generalist
Where Accounts seeking consolidated storage
and backup How VNXe unified storage is
ideal for your primary storage needs. VNXe
enables automated, application-ready storage with
solution-focused software thats easy to manage,
provision, and protect. Data Domain systems
easily integrate into your environment, work for
physical and virtual servers, and reduce backup
storage requirements 10 -30x.
Vendor Solution Positioning
IBM, Exagrid, HP, Quantum Backup hardware No support for Data Domain Boost Do not offer Data Domain Invulnerability Architecture, inline deduplication or flexible replication options VTL-only systems cannot serve as a target for database dump utilities
NetApp, Dell NAS with snapshots Snapshots are best suited for very short recovery windows when data needs to be recovered from within minutes or hours. VNXe provides full integration with VSS snaps. Snapshots should not be considered backup.
Various Standard disk/tape Does not deliver storage reduction benefits that deduplication provides Does not have enterprise-class features built into it Tape and disk growth is directly tied to the growth of primary storage resulting in increased power, cooling, floor space and vaulting costs to store and protect.