miLife

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miLife

• Graduate Design Seminar II
• Discovery Exploratory Research Synthesis

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Agenda

• Starting Point
• Methods
• Synthesis Analysis
• Developing a Framework
• Next Steps

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Starting Point
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Target Audience
• Hypothesis
• Hunt Statement

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Target Audience
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps
Target Audience Hypothesis Hunt Statement

• Busy (many events throughout day)
• Active (socially and/or physically)
• Non-rural professionals and students
• Ages 18-40
• Have (or are in the process of obtaining) a
  college education

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Hypothesis
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• People need a mobile device that will support
  their activities while on the go.

Target Audience Hypothesis Hunt Statement
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Hunt Statement
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• We are going to look at mobile people, their
  activities and their devices to see what unmet
  needs exist and where areas of opportunity lie.

Target Audience Hypothesis Hunt Statement
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Methods
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• User Research
• Product Research

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User Research
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Observations
• Interviews, Desk Tours,
• Search n Seizure, Shadowing
• Questionnaire
• sent to approximate 300 people
• 117 responses
• 41 questions asked
• a combination of multiple-choice, and scaled,
  open-ended questions.

User Research Product Research
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Product Research
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Competitive Analysis
• Technology Review
• Historical Analysis
• Company Profile

User Research Product Research
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Synthesis Analysis
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Research Map
• Findings
• Implications

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Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps
activities
compatibility
size
paper use
Research Map Findings Implications
internet
organization
cost
device use
portability
durability
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User Research Findings
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• There are two schools of thought regarding
  multiplicity of devices. Some people want one
  device that does everything. Others want their
  devices clearly delineated.
• People want lots of features, but also want a
  device that's simple and easy to use.
• People are frustrated by a lack of compatibility
  across devices.

Research Map Findings Implications
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User Research Findings
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• People want their devices to be durable and
  reliable.
• Value is a big factor.
• People use the internet and email from their home
  and work, but use their cellular phones elsewhere
  to communicate and get information.
• The size of the device is important.

Research Map Findings Implications
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User Research Findings
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• People don't use or carry PDAs and MP3 Players
  very often.
• People always carry their cell phones, usually in
  their bags, pockets, or hands.
• People are still using paper to capture and
  organize information. It seems to be because
  paper is accessible, cheap, fast, and easy.

Research Map Findings Implications
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Product Research Findings
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Devices now act as portable hard drives for
  information.
• Trend is to have all your information available
  on all your different devices.
• Microsoft dedicated to "bringing the smart
  devices together with very rich interfaces" in
  "seamless computing experiences."
• Bluetooth has re-emerged as the standard for
  personal-area networks.
• Broadband, streaming video and music will soon be
  commonplace.
• GPS is being built into many phones and other
  devices.

Research Map Findings Implications
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Implications
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Ideally should fit in a purse or pocket.
• Should support transfer of data for backup or
  upgrade.
• Should be very compatible with other devices
  possibly Bluetooth enabled to move information
  between devices easily.
• Should use materials that embody quality and
  economy.

Research Map Findings Implications
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Implications
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Translate functions and qualities of paper to
  digital.
• Functions communicating, capturing and
  organizing information quickly, as a memory tool
• Qualities accessible, cheap, fast, easy,
  reliable, portable, versatile
• We have to either design one device that does
  many things, or we have to design a device that
  only does 1-2 things very well.

Research Map Findings Implications
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Implications
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Design needs to have appropriate features without
  being complex.
• Receiving and sending information should be at
  least as easy as using a cell phone.
• Device should be durable.
• Devices should possibly be GPS enabled.

Research Map Findings Implications
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Developing a Framework
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Profile Sketches
• Scenario Sketches
• Opportunity Space

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Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Kevin Undergraduate student, Single, Boston, Age
  22, Male, Gamer.
• Devices cell phone, desktop, Xbox.

Profile Sketches Scenario Sketches Opportunity
Space
Dave Lawyer, Single, NYC, Age 29, Male, Works
out. Devices cell phone, laptop, mp3 player.
Lisa Real-estate agent, Married, 1 child,
Pasadena, Age 35, Female, Socially
active Devices cell phone, PDA
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Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Kevin is reading at a coffee shop, and wants to
  write a note to himself about what hes reading.

Profile Sketches Scenario Sketches Opportunity
Space

• Dave is working out at the gym, and wants to
  record the amount of weight he lifts.

• Lisa is meeting friends for a movie, and forgets
  the movie time. She needs to find it in between
  showing houses to clients.

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Opportunity Space
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps
Profile Sketches Scenario Sketches Opportunity
Space
ACTIVITIES
INFORMATION
CAPTURED
generate
that needs to be
CAPTURING INFORMATION
GET
RECORD
ORGANIZE
SYNC
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Next Steps
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Updated Hypothesis
• New Hunt Statement
• Further Research

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Updated Hypothesis
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• People need a portable, compatible device to
  quickly capture small bits of information, while
  mobile.

Updated Hypothesis New Hunt Statement Further
Research
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New Hunt Statement
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• We are going to examine current methods and
  devices for capturing small bits of information
  while mobile in order to create a product that
  best supports peoples activities.

Updated Hypothesis New Hunt Statement Further
Research
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Further Research
Starting Point Methods Synthesis Analysis
Developing a Framework Next Steps

• Speech Recognition
• Digital Paper

technology
Updated Hypothesis New Hunt Statement Further
Research
product
user

• Multiplicity
• Feature Complexity
• Importance of Aesthetics

• Why are PDAs not meeting peoples needs?
• Why do people carry their laptops?
• Why do people carry their cell phones?
• Need for compatibility between home and work?

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Thank you. Questions?