Health Literacy: Helping Patients Get the Message - PowerPoint PPT Presentation

1 / 90
About This Presentation
Title:

Health Literacy: Helping Patients Get the Message

Description:

Demands of the healthcare and public health systems . ... evaluating information for credibility and quality, analyzing relative risks and benefits, – PowerPoint PPT presentation

Number of Views:628
Avg rating:3.0/5.0
Slides: 91
Provided by: ndd6
Category:

less

Transcript and Presenter's Notes

Title: Health Literacy: Helping Patients Get the Message


1
Health LiteracyHelping Patients Get the Message
  • Pamela Zarkowski, JD, MPH, BSDH, FACD, FACLM
  • North Dakota Dental Hygienists Association
  • September 18, 2015

2
(No Transcript)
3
(No Transcript)
4
Misunderstood
  • Take two tablets on an empty stomach
  • Take a tablet by mouth twice each day
  • Two tablets twice daily- (two tablets a day)

5
Health Literacy
  • Health literacy is dependent on individual and
    systemic factors
  • Communication skills of lay persons and
    professionals
  • Lay and professional knowledge of health topics
  • Culture
  • Demands of the healthcare and public health
    systems
  • Demands of the situation/context

6
Clear Communication
  • We must not blame the individual for not
    understanding information that has not been made
    clear to him or her.
  • Everyone, no matter how educated, is at risk for
    misunderstanding health information if the issue
    is emotionally charged or complex.
  • In almost all cases, physicians and other health
    professionals, try to and believe they are,
    communicating accurate information.
  • In some cases, patients may believe they have
    understood directions, but may be embarrassed to
    ask questions to confirm their understanding.
  • It is increasingly difficult for people to
    separate evidence based information, especially
    online, from misleading ads and gimmicks.
  • The communication of risk in an effective and
    fair way continues to be a challenge for both the
    provider and the patient.
  • There are additional challenges in understanding
    how to select insurance plans and benefits,
    especially for those who have not previously been
    insured.
  • http//www.nih.gov/clearcommunication/healthlitera
    cy.htm

7
Consider Literacy
  • Context
  • Time and Place
  • Background
  • Speaker/writer
  • Listener/reader
  • Culture
  • Speaker/writer
  • Listener/reader
  • 5 Core Skills of
  • Literacy
  • Reading
  • Prose
  • Documents
  • Writing
  • Numeracy

8
Literacy Skills for the 21st Century
  • Literacy influences ones ability to access
    information and to navigate the highly literate
    environments of modern society.

9
Epidemiology
  • Most health care materials are written at a
    10th-grade level or higher.
  • Most adults read between the eighth and ninth
    grade level.
  • Approximately one half of adults are unable to
    understand printed health care material, and
    approximately 90 million adults have fair to poor
    literacy.
  • Twenty-one to 23 percent of adults read at the
    lowest reading level, approximately fifth-grade
    or lower.

10
Epidemiology
  • For patients whose primary language is not
    English, the problem is compounded.
  • A survey of patients at two hospitals revealed
    that 35 percent of English-speaking patients and
    62 percent of Spanish-speaking patients had fair
    to poor health literacy.
  • Study of patients 65 and older found that those
    who couldnt understand basic written medical
    instructions were much more likely to die within
    six years than those who had no problems grasping
    the information.

11
Changing Concept
  • At first, health literacy was considered to be a
    characteristic of the individual. Increasingly,
    researchers and practitioners are looking at both
    sides of the coin
  • Health literacy is a shared function of social
    and individual factors.
  • Health and Human Services, Communicating Health,
    2003. Institute of Medicine Health Literacy A
    Prescription to End Confusion, 2004
  • Health Literacy is an interaction
  • Institute of Medicine Health Literacy A
    Prescription to End Confusion, 2004

12
What Can we Do?
  • Change the Skill Side
  • Improve literacy skills of the public
  • Improve communication skills of professionals
  • Change the Demand Side
  • Recalibrate the norm and identify literacy
    barriers
  • Lower demands
  • Remove barriers

13
Professional Concern
  • Health Literacy in Dentistry
  • Strategic Action Plan
  • 2010-2015
  • Vision
  • The Council and its ad hoc advisory committee on
    health literacy in dentistry share a vision that
    dentists and dental team members, and the ADA and
    related health organizations, will use and
    promote clear, accurate and interactive
    communication with colleagues, patients and
    policy makers to achieve optimal oral health for
    all. This vision may be realized when the
    following promising and best practices are used.
  • American Dental Association (ADA), Council on
    Prevention and Interdisciplinary Relations

14
Health Literacy
  • Create a respectful and shame-free environment
    and use a universal standards approach, where all
    patients are offered assistance to better
    understand and use printed and written
    communications.
  • Periodically assess office/clinic for ways to
    improve communication.
  • Use clear and plain language in talking and
    writing.
  • Encourage question-asking and dialogue.
  • Use teach-back or teach-to-goal method to
    check on successful communication by asking
    patients to repeat their interpretation of
    instructions and other information that has been
    provided.
  • Offer take-home tools designed for easy use with
    clear directions.
  • American Dental Association, Council on
    Prevention and Interdisciplinary Relations

15
Health Literacy
  • The degree to which individuals have the capacity
    to obtain, process, and understand basic health
    information and services needed to make
    appropriate health decisions.
  • Health People 2010, http//www.healthypeople.gov/
    Document/pdf/uih/2010uih.pdf
  • The capacity of an individual to obtain,
    interpret, and understand basic health
    information and services and the competence to
    use such information and services in ways which
    are health-enhancing.
  • Health Education Standards

16
Health Literacy
  • Patients are often faced with complex information
    and treatment decisions. Some of the specific
    tasks patients are required to carry out may
    include
  • evaluating information for credibility and
    quality,
  • analyzing relative risks and benefits,
  • calculating dosages,
  • interpreting test results, or
  • locating health information.

17
Health Literacy
  • In order to accomplish these tasks, individuals
    may need to be
  • visually literate (able to understand graphs or
    other visual information),
  • computer literate (able to operate a computer),
  • information literate (able to obtain and apply
    relevant information), and
  • numerically or computationally literate (able to
    calculate or reason numerically).

18
Health Literacy Affects Everyone
  • Even people who read well and are comfortable
    using numbers can face health literacy issues
    when
  • They arent familiar with medical terms or how
    their bodies work.
  • They have to interpret statistics and evaluate
    risks and benefits that affect their health and
    safety.
  • They are diagnosed with a serious illness and are
    scared and confused.
  • They have health conditions that require
    complicated self-care.
  • They are voting on an issue affecting the
    communitys health and relying on unfamiliar
    technical information.

19
Health Literacy and Patient Safety
  • https//youtu.be/cGtTZ_vxjyA

20
Health Literacy
21
At Risk Vulnerable Populations
  • Minority populations
  • Immigrant populations
  • Low income - Approximately half of
    Medicare/Medicaid recipients read below the
    fifth-grade level http//www.medicarerights.org/ma
    incontentstatsdemographics.html)
  • People with chronic mental and/or physical health
    conditions
  • Vulnerable populations include
  • Elderly (age 65)
  • Two thirds of U.S. adults age 60 and over have
    inadequate or marginal literacy skills, and 81
    of patients age 60 and older at a public hospital
    could not read or understand basic materials such
    as prescription labels (Williams, MV. JAMA,
    December 6, 1995).

22
Influencing Factors
  • Cultural, social, and family influences shape
    attitudes and beliefs and therefore influence
    health literacy.
  • Lack of educational opportunity - people with a
    high school education or lower.
  • Learning disabilities.
  • Cognitive declines in older adults.
  • Use it or lose it
  • Reading abilities are typically three to five
    grade levels below the last year of school
    completed. Therefore, people with a high school
    diploma, typically read at a seventh or eighth
    grade reading level.

23
Influencing Factors
  • Native language, socioeconomic status, gender,
    race, and ethnicity along with mass culture as
    represented by news publishing, advertising,
    marketing, and the plethora of health information
    sources available through electronic channels are
    also integral to the socialcultural landscape of
    health literacy.

24
Health Literacy and Health Outcomes
  • Health status
  • Report their health as poor
  • Healthcare costs
  • Use services to treat disease complications more
    less use of services to prevent complications,
  • Stigma and shame
  • Psychological effects

25
Health Literacy and Health Outcomes
  • Use of preventive services more likely to skip
    important preventive measures, e.g. Pap smear and
    flu shots.
  • Knowledge about medical conditions and treatment
    more likely to have chronic conditions.
  • Rates of hospitalization higher rates of
    hospitalization and use of emergency services.

26
Literacy NVS-Ice Cream Label
  • If you eat the entire container, how many
    calories will you eat?
  • If you are allowed to eat 60 g of carbohydrates
    as a snack, how much ice cream could you have?
  • Your doctor advises you to reduce the amount of
    saturated fat in your diet. You usually have 42 g
    of saturated fat each day, which includes 1
    serving of ice cream. If you stop eating ice
    cream, how many grams of saturated fat would you
    be consuming each day?
  • If you usually eat 2500 calories in a day, what
    percentage of your daily value of calories will
    you be eating if you eat one serving?
  • Pretend that you are allergic to the following
    substances Penicillin, peanuts, latex gloves,
    and bee stings. Is it safe to eat this ice cream?
    Why or why not?

27
Answers
  • 1,000 calories
  • 1 cup, or half the container
  • 33 grams
  • 10 percent
  • No, because it has peanut oil

28
Behaviors Indicating Low Literacy
  • Patient registration forms that are incomplete or
    inaccurate.
  • Asking staff for help.
  • Bringing someone who can read.
  • Inability to keep appointments.
  • Making excuses- I forgot my glasses.
  • Noncompliance with medication.

29
Confusion in Labeling
  • Costco
  • Warning 1 "If you drink alcohol, discuss the
    safe use of alcohol while taking this this
    medication with your healthcare professional
  • NOTE This warning appears inconsistent with the
    approved FDA prescriber information that states
    "Avoid alcohol consumption."
  • Warning 2 "Do not take aspirin products without
    doctor approval. Continue taking low-dose aspirin
    to prevent heart attack/stroke unless doctor
    tells you to stop"

30
(No Transcript)
31
(No Transcript)
32
(No Transcript)
33
Behaviors Indicating Low Literacy
  • Poor adherence to recommended interventions
    (e.g., changes to decrease acid reflux, such as
    elevating the head of the bed).
  • Postponing decision making (May I take the
    instructions home? or Ill read through this
    when I get home.)
  • Watching others (mimicking behavior).
  • Lack of follow-through with laboratory tests,
    imaging tests, or referrals to consultants.
  • Patients say they are taking their medication,
    but laboratory tests or physiological parameters
    do not change in the expected fashion.

34
What is feels like..
  • Your naicisyhp has dednemmocer that you have a
    ypocsonoloc. Ypocsonoloc is a test for noloc
    recnac. It sevlovni gnitresni a elbixelf gniweiv
    epocs into your mutcer. You must drink a laiceps
    diuqil the thgin erofeb the noitanimaxe to naelc
    out your noloc.

35
Tools to Evaluate Low Literacy
  • REALD-99 after REALM, where words on the
    instrument are ranked in order of increasing
    difficulty and the score is based on the number
    of words the subject pronounces correctly.
  • REALM Rapid Estimate of Adult Literacy in
    Medicine
  • REALD Rapid Estimate of Adult Literacy in
    Dentistry
  • TAFHLAL Test of Functional Health Literacy in
    Adults

36
Tools to Evaluate Health Literacy
  • TOFHLA Used to measure functional health
    literacy both numeracy and reading
    comprehension.
  • Developed at Georgia State University in 1995
  • Lets take a TOFHLA Reading Comprehension
    Evaluation

37
(No Transcript)
38
Cultural and Linguistic Competency
  • Culture affects how people communicate,
    understand, and respond to health information.
  • Cultural and linguistic competency of health
    professionals can contribute to health literacy.

39
Cultural and Linguistic Competency
  • Cultural competence is the ability of health
    organizations and practitioners to recognize the
    cultural beliefs, values, attitudes, traditions,
    language preferences, and health practices of
    diverse populations, and to apply that knowledge
    to produce a positive health outcome.
  • Competency includes communicating in a manner
    that is linguistically and culturally
    appropriate.

40
Influencing Factors Cultural Competence
  • Cultural awareness A deliberate, cognitive
    process in which health-care providers become
    appreciative and sensitive to values, beliefs,
    lifestyles, practices, and problem-solving
    strategies of clients cultures.
  • Cultural knowledge The process of seeking and
    obtaining a sound educational foundation
    concerning worldviews of various cultures goal
    is to understand clients world views, or the way
    individuals or groups of people view the universe
    to form values about their lives and the world
    around them.
  • Speaking of Health (IOM 2002)

41
Cultural Competence
  • Cultural skill The ability to collect relevant
    cultural data regarding clients health histories
    and presenting problems, as well as accurately
    perform culturally sensitive physical histories.
  • Cultural encounter A process that encourages
    health-care providers to engage directly in
    cross-cultural interactions with clients from
    culturally diverse backgrounds (IOM, 2002).

42
Acknowledge cultural differences and practicing
respect
  • Cultural factors include race, ethnicity,
    language, nationality, religion, age, gender,
    sexual orientation, income level, and occupation.
    Some examples of attitudes and values that are
    interrelated with culture include
  • Accepted roles of men and women
  • Value of traditional medicine vs. Western
    medicine
  • Favorite and forbidden foods
  • Manner of dress
  • Body language, particularly whether touching or
    proximity is permitted in specific situations
  • Ensure that health information is relevant to the
    intended users' social and cultural contexts.

43
Case Study
  • Patient presents to your office. The case is
    complicated and involves a four-unit bridge, the
    possibility of failed endo resulting in a future
    extraction and implant. The case will also
    involve 2-3 appointments of periodontal
    treatment. Patient does not speak English.
    Daughter explains everything to her mother.
    However, you give a long explanation of what the
    issues are and the daughter says about two
    sentences to the mother that you do not
    understand. Daughter than tells you to proceed.
  • How do you deal with this situation?

44
Cultural Competence Sensitivity
  • Health care provider much be culturally competent
    sensitive
  • Work force patient population is diverse
    including gender, racial, ethnic, and religious
    background
  • Awareness knowledge influence colleague
    patient interaction

45
Cultural Competence SensitivityAn Introduction
  • Awareness and knowledge influences patient
    assessment, treatment, communication and
    follow-up
  • Cross cultural dental hygiene effective
    integration of the clients socio-ethnocultural
    background into dental hygiene care. Includes
    social, political, ethnic, religious, and
    economic religious and economic realities
  • Dental hygiene care is based on Western practices
    research, although most of the world is
    non-Western

46
Concepts
  • Cultural competence a process for effectively
    working within the cultural context of an
    individual or community from a diverse cultural
    or ethnic background

47
Culture
  • Sum total of human behavior or social
    characteristics peculiar to a specific group and
    passed from generation to generation or from one
    another within the group
  • Common pattern of communication
  • Similarities in dietary preferences
  • Community patterns of dress
  • Predictable relationship and socialization
    patterns
  • Common set of shared values and beliefs

48
Concepts
  • Ethnicity a sense of identity an individual has
    based on common ancestry and national, religious,
    tribal, linguistic or cultural origins. It is
    generally implied that there are shared values,
    lifestyles, beliefs and norms among those
    claiming affiliation to a specific ethnic group.

49
Concepts
  • Race one of three classifications based on
    physical characteristics ignores issues of
    genetics which is concerned with heredity and
    biological variation preference for terms such
    as ethnic, multicultural, and culturally diverse.

50
Concepts
  • Acculturation degree to which an individual
    from a culture has given up the traits of that
    culture and adopted the traits of the dominant
    culture in which he or she now resides.
  • Assimilation related to acculturation and is
    viewed as the social, economic and political
    integration of a cultural group into mainstream
    society to which it may have emigrated or
    otherwise been drawn.
  • Ethnocentrism assumption an individual makes
    that his or her way of believing and behaving is
    the most preferable and correct one.

51
Common Beliefs and Cultural Practice
  • Eritreans believe in the healing powers of roots
  • Therapeutic burning (moxbustion)
  • Evil eye (mal de ojo) appears in several Hispanic
    cultures
  • Native Americans turn to sweat lodge
  • herbal medicine

52
Common Beliefs and Cultural Practice
  • Chinese and Cambodian medicine classifies food,
    illness and medications according to perceived
    effects on the body as hot or cold.
  • Moral retribution
  • Cup, pinch, coin or rub an ill persons skin
  • Storytelling

53
Rapport Patient-Centered
  • Communication
  • Verbal
  • Nonverbal
  • Written

54
Rapport Patient Centered
  • Communication
  • Enhances relationships
  • Reduces total time with patient
  • Reduces legal problems and malpractice claims
  • Increase patient compliance
  • Reduces stress

55
Rapport Patient-Centered
  • Non-verbal communication
  • Set the scene first impressions important
  • Take a seat
  • Respect cultural differences
  • Smile important
  • Eye contact and facial expressions
  • Hands and feet
  • Distracting habits
  • Gender differences

56
Rapport Patient-Centered
  • Challenges to communication in healthcare
  • Literacy
  • Slang
  • Humor
  • Lay vs. dental/medical terminology
  • Dialects/Accents
  • Family Roles
  • Gender Roles
  • Speed
  • Accents

57
Rapport Patient Centered
  • Clinicians Perspective
  • Explain symptoms
  • Interpret data
  • Adequately explain and advise
  • Offer treatment
  • Understand patients perspective
  • Patients Perspective
  • Describe concerns
  • Clarify information
  • Obtain adequate explanation
  • Obtain treatment
  • Develop a relationship

Ctr for Health Professions UCSF
58
Rapport Patient Centered
  • Culture in Health, Illness and Healing
  • Various dimensions of cultural beliefs
  • Different explanatory models of illness
  • Complementary and alternative medicine
  • Stereotypes and generalizations

Ctr for Health Professions - UCSF
59
Rapport Patient Centered
  • Dimensions of Cultural Beliefs
  • Decision-making styles
  • Healing traditions
  • Spirituality
  • Privacy Disclosures
  • Status/Hierarchy
  • Communication
  • Socioeconomic status
  • Immigration status
  • Kagawa-Singer, JAMA 2001
  • Gender
  • Poverty
  • Gender identity
  • Disability/Ability
  • Professional training

60
Think-Pair-Share
  • Identify a tradition or belief in your personal
    experiences that focused on health or health
    behaviors?
  • Describe an instance when a patient and you had
    differing beliefs about oral or general health
    that may have been based on culture or their
    personal experiences or practices.

61
Rapport Patient-Centered
  • Cultural Symbolism of Teeth
  • Toothache biting the forbidden fruit
  • Broken teeth loss of power
  • Pulling teeth Freudian interpretation
  • Tooth filing Coming of age
  • Coloring teeth social status
  • The magic and meaning of the Tooth Fairy

Ctr for Health Professions - UCSF
62
Rapport Patient Centered
  • Models of Illness
  • Upset in body balance
  • Soul loss/theft
  • Spirit possession
  • Breach of taboo

Ctr for Health Professions - UCSF
63
4000 years of medicine
  • I have a headache
  • 2000 BCE Here, eat this root.
  • 1000 AD That root is heathen! Here say this
    prayer
  • 1850 AD The prayer is superstitious!
    Here drink this potion
  • 1940 The potion is snake oil! Here take
    this pill
  • 1985 The pill is ineffective! Here take this
    antibiotic
  • 2011 The antibiotic artificial! Here take
    this root

http//www.metafilter.com/104583/Here-eat-this-roo
t
64
Rapport Patient Centered
  • CAM Complementary Alternative Medicine
  • Patients are looking to
  • Improve their health and well being
  • Relieve symptoms
  • Eliminate side effects of traditional treatments
  • Fin a modality aligned with their health beliefs

Ctr for Health Professions - UCSF
65
Rapport Patient Centered
  • CAM in United States
  • Only 10-30 of medical problems are brought to
    the attention of a clinician
  • 36 of adults have used some form of CAM therapy
    in the past 12 months including natural
    products, deep breathing exercises, yoga, massage
    and diet based therapies
  • M Loustaunau, et al. The Culture of Health
    Illness and Medicine
  • CDC Complementary and Alternative Medicine in
    Adults, 2004

66
Rapport Patient Centered
  • Stereotypes
  • Assigns a person to a category based on what we
    believe
  • Based on limited knowledge or experience
  • No attempt to confirm
  • Stereotype linked bias may occur without
    prejudicial intent
  • Occurs during stress
  • Order of stereotyping RaceGenderAge

Ctr for Health Professions - UCSF
67
Rapport Patient Centered
  • Generalization
  • Summary of common trends in beliefs and behaviors
    of a group
  • Can be inaccurate when applied to individuals
  • Further information needed

Ctr for Health Professions - UCSF
68
Rapport Patient Centered
  • LEARN Model
  • Listen with sympathy
  • Explain your perceptions
  • Acknowledge differences
  • Recommend treatment
  • Negotiate an agreement

L-E-A-R-N Model of Cross Cultural Encounter
Guidelines for Health Practitioners
Http//www.diversityrx.org/HTML/MOCPT2.htm
69
Culturally Competent Clinical Practice
  • Explanation
  • Treatments
  • Healers
  • Negotiate
  • Intervention
  • Collaboration

70
Rapport Patient Centered
  • Strategies
  • Awareness and sensitivity
  • Staff education and training

71
Reading Level A Test
  • Count the number of polysyllabic (three syllables
    or more) words in a chain of 10 sentences.
    Multiply by three. Find the approximate grade
    level on the SMOG conversion table.
  • Practice!

72
How to Count Syllables
  • Method 1
  • Say the word.
  • How many times do you hear "A, E, I, O, U" as a
    separate sound?
  • Method 2
  • Put your hand under your chin.
  • Say the word.
  • How many times does your chin touch your hand?

73
Reading Level
Total polysyllabic word counts Approximate grade level (/- 1.5 grades)
0-2 4
3-6 5
7-12 6
13-20 7
21-30 8
31-42 9
43-56 10
57-72 11
73-90 12
91-110 13
111-132 14
133-156 15
157-182 16
183-210 17
211-240 18
74
Think Pair-Share
  • Discuss the reading level of the pamphlet that
    you evaluated?
  • Did you find the outcome surprising?
  • Would some patients in your practice find the
    pamphlet to hard to understand? Or too
    simplistic?
  • Best practices How might you work with those
    patients to either explain concepts or educate
    them at a more advanced level

75
Six Steps to Enhance Understanding Among
Patients with Low Health Literacy
  • Slow down, and take time to assess the patients
    health literacy skills.
  • Use living room language instead of medical
    terminology.
  • Show or draw pictures to enhance understanding
    and subsequent recall.
  • Limit information given at each interaction, and
    repeat instructions.
  • Use a teach back or show me approach to
    confirm understanding. This approach involves
    having the provider take responsibility for
    adequate teaching by asking patients to
    demonstrate what they have been told (e.g.,
    repeat how to take their medication) to ensure
    that education has been adequate.
  • Be respectful, caring, and sensitive, thereby
    empowering patients to participate in their own
    health care.

76
Additional FactorLEP Limited English
Proficiency
  • Limited English Proficient (LEP) patients are
    faced with language barriers that undermine their
    ability to understand information given by
    healthcare providers as well as instructions on
    prescriptions and medication bottles, appointment
    slips, medical education brochures, doctors
    directions, and consent
  • forms. They experience more difficulty (than
    other patients) processing information necessary
    to care for themselves and others.

77
Are you speaking clearly and listening carefully?
  • Ask open ended questions
  • Check for understanding
  • Summarize what you want the patient to do.
  • Check for understanding I want to be sure I
    didnt leave anything out out that I should have
    told you. Would you tell me what you are to do so
    that I can be sure you know what is important?
  • Source Doak CC, Doak LG, Root JH 1996 Teaching
    Patients with Low Literacy

78
Use Plain Language
  • Plain language is a strategy for making written
    and oral information easier to understand. It is
    one important tool for improving health literacy.
  • Plain language is communication that users can
    understand the first time they read or hear it.
    With reasonable time and effort, a plain language
    document is one in which people can find what
    they need, understand what they find, and act
    appropriately on that understanding.

79
Improve the Usability of Health Information
  • Limit the number of messages, use plain language
    and focus on action.
  • Supplement instruction with visuals
  • Make written communication look easy to read.
  • Improve the usability of information on the
    Internet.
  • Identify the intended users of the health
    information and services
  • Evaluate users understanding before, during and
    after the introduction of the information and
    services
  • Acknowledge cultural differences and practice
    respect
  • Accepted roles of men and women
  • Tradition medicine vs. Western medicine
  • Favorite and forbidden foods
  • Manner of dress
  • Body language

80
Example Treating Strep Throat
  • Take your pills 2 times each day (once in the
  • morning and once in the evening).
  • Take the medicine every day for 10 dayseven if
    you feel better before then.
  • Stopping the pills before 10 days can result in
  • serious heart problems.
  • (43 words 6th-grade reading level)

81
Words/Phrases
  • Keep metaphors to a minimum, for example the
    phrase "Make like a tree and leave" is understood
    as (an attempt) at a pun by native
    English-language speakers.
  • Examples
  • My dogs are killing me
  • That smarts
  • It went up in smoke
  • Current communication techniques eg. Texting
  • Inappropriate language/phrases/slang
  • Some phrases can be confusing
  • For instance, when you say "I give up," you mean
    "I surrender," "I quit," or "I yield." But the
    newcomer to the English language may be puzzled.
    What does it mean to make a gift in an upward
    direction?
  • Idiomatic expressions
  • Whats up?
  • Can you work the graveyard shift?

82
Teach Back Method
  • The teach-back method enhances communication.
    The person receiving the health information is
    asked to restate it in their own wordsnot just
    repeat itto ensure that the message is
    understood and remembered. When understanding is
    not accurate or complete, the sender repeats the
    process until the receiver is able to restate the
    information needed. Consumers also can be asked
    to act out a medication regimen.
  • I want to be sure I went over everything. Tell me
    how you will take this medicine.
  • Just to check if Ive covered everything Tell me
    what you will say to your wife when you return
    home.
  • Just to be sure I was clear Show me how you will
    use this peak flow meter.

83
Usability of Health Forms and Instructions
  • Revise forms to ensure clarity and simplicity
  • Test forms with intended users and revise as
    needed.
  • Provide plain language and in multiple languages
  • Provide clear information for assistance
  • Train staff to give assistance in completing
    forms.

84
eHealth
  • eHealth - the use of interactive technologies to
    improve health behavior and disease management
  • Examples
  • http//www.colgateprofessional.com/patienteducatio
    n

85
Resources
  • Office of Minority Health
  • http//www.omhrc.gov/
  • Pfizer Clear Health Communication Initiative
  • http//www.pfizerhealthliteracy.com/
  • National Institute for Literacy
  • http//www.nifl.gov/
  • Health Literacy AMA
  • http//www.ama-assn.org/ama/pub/about-ama/ama-foun
    dation/our-programs/public-health/health-literacy-
    program.shtml
  • Ask Me 3
  • http//www.npsf.org/askme3/
  • Sponsored by the Partnership for Clear Health
    Communication at the National Patient Safety
    Foundation.
  • Ask Me 3 promotes three simple but essential
    questions that patients should ask their
    providers in every health care interaction
  • What is my main problem?
  • What do I need to do?
  • Why is it important for me to do this?

86
Resources
  • Plainlanguage.gov
  • Designed to improve communication from the
    Federal Government to the public, this Web site
    contains excellent tools and examples of plain
    language.
  • Visit http//www.plainlanguage.gov
  • Health Literacy A Prescription to End Confusion
  • Released in 2004 by the Institute of Medicine
    (IOM), this report examines the body of knowledge
    that applies to the field of health literacy and
    recommends actions to promote a health-literate
    society.
  • Available at www.iom.edu/report.asp?id19723

87
Online Resources
  • http//www.cdc.gov/healthliteracy/ResearchEvaluate
    /index.html
  • CDC Health Literacy for Public Health
    Professionals. Available at www2a.cdc.gov/TCEOnlin
    e/registration/detailpage.asp?res_id2074
  • Improving Health Literacy Training Resources.
    University of Michigan Library. Available at
    guides.lib.umich.edu/healthliteracyU.S.
    Department of Health and Human Services, Office
    of Disease Prevention and Health Promotion.
    Health Literacy online A guide to writing and
    designing easy to-use health Websites. Washing,
    D.C. Available at www.health.gov/healthliteracyo
    nline/index.htm

88
Online Resources
  • http//www.nih.gov/clearcommunication/healthlitera
    cy.htm

89
References
  • Atchison, K.A. et al., Screening for oral health
    literacy in an urban dental clinic. J. Public
    Health Dent. Fall 2010, 70(4) 269-275

90
Thank you!
  • W 313.993.1585
  • pamela.zarkowski_at_udmercy.edu
Write a Comment
User Comments (0)
About PowerShow.com