Supermicro Standalone Switch Products

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Supermicro Standalone Switch Products
Switch Sales Task Force Training Session 5.18.11
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Objective

• Make sure Sales Team Is Aware of Products,
  Features, Advantages, Applications, and Support
  Resources
• Obtain Feedback on Issues That Inhibit Sales
• Maintain Dialog to Allow us to Grow the Business

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Agenda

• Networking Brief Tutorial
• Product Review
• Sales Aids
• Support for Task Force

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SSE-G24-TG4 and SSE-G48-TG4

• New product line - enterprise class Ethernet
  switches
• Offer a full suite of advanced Ethernet switching
  features
• Up to four 10-Gbps uplink ports can connect to
  
• 10-Gigabit Ethernet backbone networks
• Servers with 10-Gigabit Ethernet
• Can be stacked together to create an even
  larger capacity switch.  

                                                  
                                                  
                                                  
                                                

• Can be used as
• Top-of-rack aggregation switch,
• Connect servers to server or servers to backbone
  network
• Wiring closet aggregation switch,
• Connect users to backbone network
• Core switch for a small business or branch
  office. 
• Connect users to users, users to backbone
  network, users to servers
• Comprehensive management tools allow flexibility
  in configuration for easy deployment.
• Command Line Interface,
• Browser-based GUI

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AOM-SSE-X2C and AOM-SSE-X2F
Supermicro Standalone Switch Interface Modules

• Plug-in Modules for SSE-G24-TG4 and SSE-G48-TG4
• 2-port 10-Gigabit interface modules
• AOM-SSE-X2C
• 2x CX4 copper interface
• For connections to 12 meters
• Supermicro sells 3M CX4 cableCBL-0389L
• AOM-SSE-X2F
• 2x XFP fiber interface
• For connections to 300 meters

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AOM-SSE-X2S

• New!
• AOM-SSE-X2S
• 2x SFP Interface
• For making copper or fiber connections
• Supermicro sells SFP copper cables 10GbE SFP
  TO SFP Passive M-M 24AWG
• CBL-0347L  1M   
• CBL-0348L 3M
• CBL-0349L 5M
• Supermicro sells SFP transceiver for optical
  fiber connections
• AOC-E10GSFPSR

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SSE-G24-TG4 and SSE-G48-TG4

• Ton of Features !
• Just like SBM-GEM-X2C Blade Switch - Same
  software base

High Performance
Layer 2 Features
Layer 3 Features
QoS Features
Security Features
Management Features
Stacking Feature
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SSE-X24S
10G Ethernet Top Of Rack Switch

• Standard L2 Features
• 4K VLANs
• Web Management, CLI
• Reverse Air-Flow model available
• Compatible with
• rails for rack-mounting
• Extremely Price Competitive

• 24 SFP 10G Ports
• Non-Blocking
• 1G Mgmt Port
• DB9 Console Port
• Redundant Hot-Swappable
• Power Supplies
• Redundant Fans
• Advanced L3 Switching
• IPv4 and IPv6

• Status
• Production now!

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Ordering Matrix
Switch Type of Cable Used to Connect AOM - order one per two ports, max 2 Cable Transceiver
SSE-G24-TG4 XFP transceiver with fiber cable AOM-SSE-X2F SMCI does not carry fiber cable SMCI does not carry XFP transceiver
SSE-G48-TG4 CX4 AOM-SSE-X2C Order CBL-0389L (3M) N/A
  SFP transceiver with fiber cable AOM-SSE-X2S SMCI does not carry fiber cable For fiber connections, order AOC-E10GSFPSR transceiver
  SFP Copper AOM-SSE-X2S For "Direct Connect" copper cable order CBL-0347L (1M) CBL-0348L(3M) CBL-0349L (5M) N/A
SSE-X24S/R   SFP transceiver with fiber cable N/A SMCI does not carry fiber cable Order AOC-E10GSFPSR transceiver
  SFP Copper N/A For "Direct Connect" copper cable order as for AOM-SSE-X2S N/A
Rails Kit for Rack-Mount of SSE-X24S or
SSE-X24SR CSE-PT52L
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Supermicro Rackmount Switch Advantages

• One-stop Shopping
• . Compatibility
• . Qualification
• . Support
• . Service
• Ease of Use CLI and Web GUI Management
• Flexibility 1U Form Factor for minimum impact
  in Top-of-Rack Installations
• Suitable for a wide-range of applications such as
  HPC, Datacenter, wiring closet, etc.
• Cost Effective

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Supermicro Rackmount Switches

• Collateral
• 2-Page Flyer
• Email Blast available for your use
• Web Page (ProductsNetworking)
• http//www.supermicro.com/products/nfo/networkin
  g.cfm
• Also in Server Building Block Solutions Catalog
  p 97.

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Sales Assistance

• Senior FAE Suibin Zhang
• Assist with network design, configuration, set-up
• Demo Systems
• Up to 30 day loaner
• Competitive Pricing

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SSE-G24-TG4, SSE-G48-TG4 and SSE-X24S

• Supermicro 1U Rackmount Ethernet Switches

Compatible
Competitive
Cost-Effective!
and
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• Thank You
• forestp_at_supermicro.com
• 408-895-6511
• 408-569-5158 (cell)

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Copper vs Fiber Cost Trade-off

• Sample¹ Market Pricing for 10M (33 Ft.)
  Connection - 10G Ethernet
• CX-4
• AOM-SSE -X2C 200
• CX-4 Cable 10M 250
• Total 450
• XFP
• AOM-SSE-X2F 600
• XFP Transceivers (2_at_360) 720
• Fiber cable 65
• Total 1385

¹ Market pricing for these components can vary
significantly. Amounts shown are believed to be
typical, but are provided for illustration
purposes only.
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Target Customer

• Enterprise
• Data Center
• Distribution
• Systems Integrator

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SSE-G24-TG4 and SSE-G48-TG4

• Market Segmentation
• Business Sector
• Data Center
• Enterprise
• Small/Medium Business (SMB)
• Product Characteristics
• Managed/Unmanaged
• Size/Speed

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Ethernet Switch Pricing
Managed 10G Aggregation

SSE-G24/G48
Managed 10/100/1000 Layer 3
Managed 10/100/1000 Layer 2
Unmanaged 10/100/1000 Layer 2
Function
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Ethernet Switch Pricing
Managed Full 10G Switch

SSE-X24S
Managed 10G Aggregation
SSE-G24/G48
Managed 10/100/1000 Layer 3
Managed 10/100/1000 Layer 2
Unmanaged 10/100/1000 Layer 2
Function
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Data Center System - 3 Layers

• Core layer data packets in/out of the data
  center.
• Aggregation layer connectivity between server
  farms and services
• such as load balancing,
• SSL offload,
• MPLS/VPN,
• IDS, etc.
• Access layer Connections to Server Farms
• web servers,
• blade servers,
• database servers.

Not a candidate for 1/10 G - but might be for
10G.

• Good candidate! Sell Switch with Servers

• Good candidate!
• Sell Switch with Servers

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Enterprise Market

• Enterprises such as big corps, chain stores,
  hospitals, hotel/motel chains, networking service
  providers, schools, etc.
• Buy thru retailers, distributors, OEM/ODM, direct
  sale, RFP, tenders or contract.
• Enterprises need L3 switch to separate group
  traffic. L2 switches are used in groups for
  access and aggregation.
• L3 switch, L2 smart switch, and L2 unmanaged
  switch are needed.

Possible, but lacks the server hook.
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SMB market

• Small and Medium Business mostly require L2
  switch to connect all nodes into one network.
• L2 smart switch and L2 unmanaged switch may be
  used.
• Low cost and high volume.

Not a Likely Target
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Competitive Comparison Layer 2/3 1/10G Switches
1U Top-of-Rack Switch Models Supermicro     SSE-G24-TG4 and SSE-G48-TG4 DELL D-LINK NETGEAR HP ProCurve 2910al-24G and 2910al-48G HP A5500-24G-SI and A5500-48G-SI Cisco
1U Top-of-Rack Switch Models Supermicro     SSE-G24-TG4 and SSE-G48-TG4 PowerConnect 6224 and 6248 DGS-3627 and DGS-3651 GSM7328S and GSM7352S HP ProCurve 2910al-24G and 2910al-48G HP A5500-24G-SI and A5500-48G-SI 3750E-24TD and 3750E-48TD
Price Comparision Price Comparision            
Switch Price 1,150 /1,650 ,1748 /2448 4,999 /  6100 1,749 / 2900  1600 /3600  3500  /5820 6,600 /8200
Interfaces              
1G Eth Ports 24/48 24/48 24/48 24/48 24/48 24/48 24/48
1G SFP Combo Ports 4 4 4 4 4 4  
10G Eth Ports 4 4 3 4 4 4 2
10G Eth Ports (CX4/XFP/SFP) (CX4/XFP/SFP) (CX4 / XFP) (XFP) CX4 / SFP) (CX4/ XFP/SFP) (X2)
Performance              
Switching Capacity 144/192 Gbps 136/184 Gbps 108/ Gbps 136/184 Gbps 128/176 Gbps 144/192 128 Gbps
Layer 2 Features              
Spanning Tree-STP, etc) Yes Yes Yes Yes Yes Yes Yes
Jumbo Frames Yes Yes Yes Yes Yes Yes Yes
VLAN Support Yes Yes Yes Yes Yes Yes Yes
Link Aggregation Yes Yes Yes Yes Yes Yes Yes
IGMP Snooping Yes Yes Yes Yes Yes Yes Yes
Port mirroring Yes Yes Yes Yes Yes Yes Yes
Layer 3 Features   No          
IPv4 unicast/ mcst rtng Yes Yes Yes Yes Only RIP Yes Yes
IPv6 unicast/ mcst rtng Yes Yes Yes No Snooping only Yes Yes
VRRP Yes Yes Yes Yes No Yes Yes
QoS (CoS, Diffserv) Yes,  8 queues Yes, 8 queues Yes,  8 queues Yes, 8 queues Yes Yes, 8 queues Yes,  8 queues
ACLs Yes Yes Yes Yes Yes Yes Yes
802.1x Yes Yes Yes Yes Yes Yes Yes
Stackable Yes Yes Yes Yes No Yes Yes
Warranty 3 yr Lifetime Lifetime Lifetime Lifetime Lifetime Lifetime
For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet. For complete features list refer to the product data sheet.
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Why do we need Switches, anyway?
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Networking Acronyms

• ACL Access Control List refers to a list of
  rules detailing service ports or (network) daemon
  names that are available on a host or other layer
  3 device, each with a list of hosts and/or
  networks permitted to use the service. Access
  control lists can generally be configured to
  control both inbound and outbound traffic, and in
  this context they are similar to firewalls.
• ANVL Automated Network Validation Library.
  Ixia's IxANVL (or ANVL) is the industry standard
  for automated network/protocol validation.
  Developers and manufacturers of networking
  equipment and Internet devices rely on IxANVL to
  validate protocol compliance and interoperability
• .ARP Address Resolution Protocol is the method
  for finding a host's link layer (hardware)
  address when only its Internet Layer (IP) or some
  other Network Layer address is known.
• BGP Border Gateway Protocol The core routing
  protocol of the Internet. BGP maintains a table
  of IP networks or 'prefixes' which designate
  network reachability among autonomous systems.
  It is described as a path vector protocol. BGP
  makes routing decisions based on path, network
  policies and/or rulesets.
• CIDR Classless Inter-Domain Routing is a method
  of categorizing IP (Internet Protocol) addresses
  for the purpose of allocating those IP addresses
  to users and for efficiently routing IP packets
  on the Internet.. It facilitates routing by
  allowing blocks of addresses to be grouped
  together into single routing table entries.
• CLI command-line interface is a mechanism for
  interacting with a computer operating system or
  software by typing commands to perform specific
  tasks. This text-only interface contrasts with
  the use of a mouse pointer with a graphical user
  interface (GUI) to click on options.
• CMM Chassis Management Module Supermicro
  SuperBlade administration module used for
  control, monitoring, and configuration of
  individual server blades, power supplies, cooling
  fans, and switches.

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Networking Acronyms

• COS Class of Service (CoS) is a 3 bit field
  within a layer two Ethernet frame header when
  using IEEE 802.1Q. It specifies a priority value
  of between 0 (signifying best-effort) and 7
  (signifying priority real-time data) that can be
  used by Quality of Service disciplines to
  differentiate traffic.
• CX-4 cable type transmits over 4-lanes in each
  direction over copper cabling. Designed to work
  up to a distance of 15 m. Lowest cost per port
  of all 10Gb interconnects, at the expense of
  range.
• DB9 A common connector used in many computer,
  audio/video, and data applications. A DB9
  connector has 9 pins arranged in two rows, with
  one row on top of the other. The top row has 5
  pins and the lower row has 4 pins.
• Differentiated Services Code Point
  Differentiated Services or DiffServ is a computer
  networking architecture that specifies a simple,
  scalable and coarse-grained mechanism for
  classifying, managing network traffic and
  providing Quality of Service (QoS) guarantees on
  modern IP networks. DiffServ can, for example, be
  used to provide low-latency, guaranteed service
  to critical network traffic such as voice or
  video while providing simple best-effort traffic
  guarantees to non-critical services such as web
  traffic or file transfers.
• DHCP The Dynamic Host Configuration Protocol
  automates the assignment of IP addresses, subnet
  masks, default gateway, and other IP parameters
  when a client machine connects to an IP network.
• DVMRP Distance Vector Multicast Routing
  Protocol is used to share information between
  routers to transport IP Multicast packets among
  networks. It is based on the RIP protocol to
  forward packets the router generates a routing
  table with the multicast group that it has
  knowledge with its corresponding distance (number
  of devices -routers- in the middle to reach it).
  When a Multicast packet is received by a router,
  it is forwarded by router's interfaces specified
  in the routing table.

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Networking Acronyms

• ECMP Equal-cost multi-path routing is a routing
  strategy where next-hop packet forwarding to a
  single destination can occur over multiple "best
  paths" which tie for top place in routing metric
  calculations. Multipath routing can be used in
  conjunction with most routing protocols, since it
  is a per-hop decision that is limited to a single
  router. It potentially offers substantial
  increases in bandwidth by load-balancing traffic
  over multiple paths however, there can be
  significant problems in its deployment in
  practice.
• GARP Generic Attribute Registration Protocol
  provides a generic framework so bridges (or
  switches) can register and de-register attribute
  values, such as VLAN identifiers and multicast
  group membership. GARP defines the architecture,
  rules of operation, state machines and variables
  for the registration and de-registration of
  attribute values.
• GMRP GARP Multicast Registration Protocol is a
  GARP application that provides a mechanism that
  allows bridges and end stations to dynamically
  register group membership information with the
  MAC bridges attached to the same LAN segment and
  for that information to be disseminated across
  all bridges in GARP VLAN Registration Protocol
  (GVRP) is a standards-based Layer 2 network
  protocol, for automatic configuration of VLAN
  information on switches.
• the Bridged LAN that supports extended filtering
  services.
• GVRP ICMP Internet Control Message Protocol
  One of the core protocols of the Internet
  Protocol Suite. It is chiefly used by networked
  computers' operating systems to send error
  messagesindicating, for instance, that a
  requested service is not available or that a host
  or router could not be reached.
• IGMP Internet Group Management Protocol A
  communications protocol used by IP hosts and
  adjacent multicast routers to establish and
  manage multicast group memberships.
• IP Internet Protocol is a protocol used for
  communicating data across a packet-switched
  internetwork using a the Internet Protocol Suite
  (TCP/IP).
• IPv4 Internet Protocol version 4 is the fourth
  revision in the development of the Internet
  Protocol. It is still by far the most widely
  deployed Internet Layer protocol.
• IPv6 Internet Protocol version 6 has a much
  larger address space than IPv4, which provides
  flexibility in allocating addresses and routing
  traffic.

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Networking Acronyms

• LPM Longest prefix match (also called Maximum
  prefix length match) refers to an algorithm used
  by routers in Internet Protocol (IP) networking
  to select an entry from a routing table.
• L2 Data Link Layer in ISO model.
• L3 Network Layer in ISO model.
• L4 Transport Layer in ISO model.
• Link Aggregation (802.3ad) The use of multiple
  network cables/ports in parallel to increase the
  link speed beyond the limits of any one single
  cable or port, and to increase path/link
  redundancy for higher availability.
• MSTP Multiple Spanning Tree Protocol (802.1D)
  defines an extension to the RSTP protocol to
  further develop the usefulness of virtual LANs
  (VLANs). This "Per-VLAN" Multiple Spanning Tree
  Protocol configures a separate Spanning Tree for
  each VLAN.
• OSPF Open Shortest Path First is a dynamic
  routing protocol for use in Internet Protocol
  (IP) networks. It is defined as OSPF Version 2
  for IPv4. The updates for IPv6 are specified as
  OSPF Version 3.
• PIM Protocol-Independent Multicast is a family
  of multicast routing protocols that can provide
  one-to-many and many-to-many distribution of data
  over the Internet. The "protocol-independent"
  part refers to the fact that PIM does not include
  its own topology discovery mechanism, but instead
  uses routing information supplied by other
  traditional routing protocols such as Border
  Gateway Protocol.
• PIM-SM v6 PIM Sparse Mode explicitly builds
  unidirectional shared trees rooted at a
  Rendezvous Point per group, and optionally
  creates shortest-path trees per source. PIM-SM
  generally scales fairly well for wide-area usage.
• QoS Quality of Service is the ability to
  provide different priority to different
  applications, users, or data flows, or to
  guarantee a certain level of performance to a
  data flow. For example, a required bit rate,
  delay, jitter, packet dropping probability and/or
  bit error rate may be guaranteed.

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Networking Acronyms

• RADIUS Remote Authentication Dial In User
  Service. RADIUS servers are responsible for
  receiving user connection requests,
  authenticating the user, and then returning all
  configuration information necessary for the
  client to deliver service to the user.
• RARP Reverse Address Resolution Protocol
  translates Layer 2 addresses to Layer 3
  addresses. Used to obtain the Layer 3 address of
  the requesting station itself. Obsoleted by
  BOOTP. BOOTP has been superseded by Dynamic Host
  Configuration Protocol (DHCP).
• RIP Routing Information Protocol is a dynamic
  routing protocol used in local and wide area
  networks. The protocol has been extended several
  times, resulting in RIP Version 2 . Since the
  advent of IPv6, the next generation of the
  Internet Protocol, RIP has been adapted, known as
  RIPng.
• RJ45 Communications connectors modular plugs
  and sockets that are typically used to terminate
  twisted pair cable.
• RMON Remote Network MONitoring is a definition
  of mechanisms for monitoring and protocol
  analysis of LANs.
• RSTP Rapid Spanning Tree Protocol ( 802.1w)
  The STP standard was designed at a time when the
  recovery of connectivity after an outage within a
  minute or so was considered adequate performance.
  RSTP provides for faster spanning tree
  convergence after a topology change.
• RS232 is a standard for serial binary data
  signals connecting between a DTE (Data Terminal
  Equipment) and a DCE (Data Circuit-terminating
  Equipment). It is commonly used in computer
  serial ports.
• STP Spanning Tree Protocol (802.1D)
  Spanning-Tree Protocol is a link management
  protocol that ensures a loop-free topology for
  any bridged LAN. It provides path redundancy
  while preventing undesirable loops in the
  network.
• SSH Secure Shell is a network protocol that
  allows data to be exchanged using a secure
  channel between two networked devices.

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Networking Acronyms

• SSL Secure Sockets Layer (now Transport Layer
  Security -TLS) is a cryptographic protocol that
  provides security and data integrity for
  communications over TCP/IP networks. TLS and SSL
  encrypt the segments of network connections at
  the Transport Layer end-to-end.
• SFP This cable type uses a passive twin-ax
  cable assembly and connects directly into an SFP
  housing. It has a range of 10 m and like
  10GBASE-CX4 is low power, low cost and low
  latency with the added advantage of having the
  small form factor of SFP. l
• TACACS Terminal Access Controller Access-Control
  System is a remote authentication protocol that
  is used to communicate with an authentication
  server commonly used in UNIX networks. TACACS
  allows a remote access server to communicate with
  an authentication server in order to determine if
  the user has access to the network.
• VLAN A virtual LAN is a group of hosts with a
  common set of requirements that communicate as if
  they were attached to the Broadcast domain,
  regardless of their physical location. A VLAN has
  the same attributes as a physical LAN, but it
  allows for end stations to be grouped together
  even if they are not located on the same network
  switch. Network reconfiguration can be done
  through software instead of physically relocating
  devices.
• VRRP Virtual Router Redundancy Protocol (RFC
  2338) designed to increase the availability of
  the default gateway servicing hosts on the same
  subnet. by advertising a "virtual router" (an
  abstract representation of master and backup
  routers acting as a group) as a default gateway
  to the host(s) instead of one physical router.
  Two or more physical routers are then configured
  to stand for the virtual router, with only one
  doing the actual routing at any given time. VRRP
  specifies an election protocol that dynamically
  assigns responsibility for a virtual router to
  one of the VRRP routers on a LAN.
• XFP 10 Gigabit Small Form Factor Pluggable. A
  hot-swappable, protocol-independent optical
  transceiver for use with fiber cables, typically
  operating at 850nm, 1310nm or 1550nm.

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(No Transcript)
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Switch Type of Cable Used to Connect AOM - order one per two ports, max 2 Cable Transceiver
SSE-G24-TG4 XFP transceiver with fiber cable AOM-SSE-X2F SMCI does not carry fiber cable SMCI does not carry XFP transceiver
SSE-G48-TG4 CX4 AOM-SSE-X2C Order CBL-0389L (3M) N/A
  SFP transceiver with fiber cable AOM-SSE-X2S SMCI does not carry fiber cable For fiber connections, order AOC-E10GSFPSR transceiver
  SFP Copper AOM-SSE-X2S For "Direct Connect" copper cable 1M order CBL-0347L N/A
    AOM-SSE-X2S For "Direct Connect" copper cable 3M order CBL-0348L N/A
    AOM-SSE-X2S For "Direct Connect" copper cable 5M order CBL-0349L N/A
SSE-X24-S/R SFP transceiver with fiber cable N/A SMCI does not carry fiber cable For fiber connections, order AOC-E10GSFPSR transceiver
SFP Copper N/A For "Direct Connect copper cable order as for AOM-SSE-X2S N/A