BUMP SET SPIKE LLC

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BUMP SET SPIKE LLC

• Tiffany Padilla
• 11th grade
• 17 years old

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BUSINESS PROFILE

• My business is to build up a volleyball camp for
  Hartford teenage girls who want to learn how to
  play the game, but cant afford to pay the prices
  of other camps.
• Type of Business
• Service
• I will satisfy consumers needs by teaching those
  who want to learn, how to play volleyball at an
  affordable price.
• Legal Structure
• Limited Liability Corporation
• I will have all of the protections of a
  corporation and still maintain tax advantages.

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OPPORTUNITY

• Opportunities
• Teen girls can afford to take volleyball lessons
• Camp is located in Hartford, so the customers
  dont have to worry about traveling long
  distances to get to the camp
• There are no other volleyball camps in Hartford
• Qualifications
• Played 3 years Varsity volleyball and captain as
  a junior
• Helped out with a one day a week volleyball camp
  for 8-14 year olds
• Very athletic playing volleyball, basketball,
  and softball

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CONSUMER PROFILE

• By Location
• Hartford, CT
• By Population
• Teenage girls who are upcoming 9th -12th graders
  that live in Hartford.
• By Personality
• Girls interested in learning how play new sports
  or love staying active.
• By Behavior
• Girls who like to play volleyball or those who
  want to learn.
• By Income
• Affordable to serious volleyball players

Photo of a consumer
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COMPETITION
Competitor Price Quality Greatest Strength Greatest Weakness
Nutmeg Volleyball Camp Windsor, CT 400/3 days/7 hrs. good Coaches have coaching experience Expensive, located in Windsor
Connecticut Elite Volleyball Camp UCONN Storrs 400/3 days/6 hrs. good Coached by UCONNs head volleyball coach Expensive, located on the UCONN Storrs campus
No.1 Total Volleyball Camp Middletown, CT 435/4 days good Connecticuts longest running summer camp Expensive, located in Middletown

• Competitive Advantage
• local location
• provide the lowest prices

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MARKETING MIX

• Price
• 150 for a 5 day volleyball camp this price is
  lower than my competitors and high enough to make
  a profit.
• Place
• Sport and Medical Sciences Academys field house
  its close and convenient for the customers
• Product
• A 5 day volleyball camp, where teenage girls will
  learn the basic rules and skills of volleyball.
• Promotion
• Information of my camp will be on ads in the
  newspaper, flyers posted in Hartford, walking
  advertisement, business cards

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MARKETING PLAN
Phase Method Description Cost
Awareness Flyers Walking advertisement Post flyers in Hartford region, handed out to Volleyball coaches in Hartford Have info of camp on T-shirts and water bottles 1/100 copies 393.49/109 T-shirt 208/200 water bottle
Purchase Discount if they go to website They will get a 10 discount if they go to my website, where they will be able to print out a coupon. They will be aware of this because of the flyers given out to their coaches 10 discount on their purchase
Retention Good customer service I will give them the best customer service as possible 0.00
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COST OF MATERIALS/DIRECT LABOR
Definition of One Unit 5 day camp for 18 5 day camp for 18
Cost of Sales Per Unit Cost of Sales Per Unit Cost of Sales Per Unit
Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit
8.00 25 hr 200.00
Total Direct Labor Per Unit Total Direct Labor Per Unit 200.00
Material Description Cost/Total Quantity Cost Per Unit
Imprinted T-shirts of camp info 393.49/109 T-shirt 64.98
Imprinted water bottles with camp info 208/200 water bottle 18.72
Total Material Cost Per Unit Total Material Cost Per Unit 83.70
Variable Costs Per Unit Variable Costs Per Unit 0.00
Cost of Sales Per Unit Cost of Sales Per Unit 283.70
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ECONOMICS OF 1 UNIT
Definition of One Unit 5 day camp for 18
Selling Price per Unit 2,700.00
Direct Labor Per Unit 200.00
Materials Per Unit 83.70
Total COGS Per Unit 283.70
Variable Costs Per Unit 0.00
Total Cost of Sales 283.70
Gross Profit Per Unit 2,416.30
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TIME MANAGEMENT PLAN
Business Schedule for a Typical Week Business Schedule for a Typical Week
Entrepreneurship 25 hrs.
Sleep (9hrs.) 63 hrs.
Free-Time Hours 80 hrs.
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AVERAGE MONTHLY FIXED COSTS
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend 200.00
Utilities (volleyball set balls) 250.00
Advertising (Hartford newspaper) 85.00
Insurance (legal liability) 200.00
Rent (SMSA field housecustodial/security fees included) 1,275.00
Total Monthly Fixed Costs 2,010.00
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MONTHLY SALES PROJECTIONS
Month Units Sold
January 0
February 0
March 0
April 0
May 0
June 0
July 3
August 3
September 0
October 0
November 0
December 0
Monthly Break-Even Units 1
Total 6
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PROJECTED YEARLY INCOME STATEMENT
Selling Price Per Unit 2,700.00
of Units Sold 6
Total Sales 16,200.00
Total COGS 1,702.20
Other Variable Costs 0.00
Total Variable Costs 1,702.20
Gross Profit 14,497.80
USAIIRD 4,020.00
Other Costs/Unforeseen 1,000.00
Total Fixed Costs 5,020.00
Profit before Taxes 9,477.80
Less Estimated Taxes _at_25 2,369.45
Net Profit 7,108.35
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START-UP INVESTMENT
Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment
4 hours 8.00 32.00
Item Where I will buy this? Cost of Item
Imprinted T-shirts of camp info Online www.taylormadetshirts.com 64.98
Imprinted water bottles with camp info Online www.absorbentprinting.com 18.72
CASH RESERVE CASH RESERVE 500.00
Estimated TOTAL START-UP INVESTMENT Estimated TOTAL START-UP INVESTMENT 615.70
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RETURN ON INVESTMENT
Return on Investment (ROI) Yearly Net Profit Start-up Investment X 100 1,154
For every 1 dollar invested, my business earned 11.54
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SOCIAL RESPONSIBILITY PLAN

• My business will give 5 of my annual net profit
  to the Alzheimers Foundation of America.
• Consumers will be informed of this by having
  this foundations label on all documents
  associated with Bump Set Spike and business
  cards. It will also be imprinted on the T-shirts
  and water bottles given to the customers.

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BUSINESS EDUCATIONAL GOALS

• Business
• To start off small in the summer with about 18
  teen girls and the second year double that
  amount.
• To continue this camp for years to come and
  expand this camp to other schools with multiple
  camps in Hartford.

• Educational
• To get all As for the rest of my high school
  career. I would like to graduate at the top of my
  class and get into a good college/university.
• To finish my last year of college with a 3.5-4.0
  GPA. I would also like to be accepted into dental
  school at the University of Connecticut Health
  Center.

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LETS BUMP OUT THE COMPETITION

• Thank you for your consideration ofBump Set
  Spike LLC

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