Finding and targeting a segment for your success

1
Finding and targeting a segment for your success
Niches Arent Only In Grandmoms House

• John Frenaye
• Single Parent Travel
• Travel Research Online

2
Niches Arent For Knicknacks

• A little bit about niches
• Why?
• Discovering it
• Announcing it
• Promoting it

3
Niches 101

• It does NOT have to replace or restrict your
  business
• It IS about segmenting your marketing efforts
• It will naturally bring new clients TO you
• It will position you to be the expert

4
But I want it all!

• The competition is just too fierce.
• and they probably have deeper
• pockets!

5
Why?

• Eliminates competition
• Positions you at or near the top
• Establishes you as an expert
• Creates a new income stream
• Will increase your profits
• Secures your client base

6
DISCOVER IT!
7
ANNOUNCE IT!

• Press releases
• Local media
• Newspapers
• Pizza shops
• Freebie papers
• Radio
• Television
• National media
• Niche Media

8
PROMOTE IT!

• PROMOTE PROMOTE PROMOTE
• And then promote again!
• Scour your existing client base
• Ask
• For referrals
• For recommendations
• Speak
• Bookstores
• Libraries
• Coffee Houses

9
On the Web

• Dedicated site with a great name
• Alternately a sub site of your own
• Stick with COM, NET, TRAVEL
• SEO (Search Engine Optimization)
• Submit to search engines
• Blog
• Establish it
• Update it as frequently as you can
• Involve your customers and prospects
• Promote it (pingomatic.com)
• Online Community Forum

10
In your e-mail

• Harness your e-mail signature
• PLEASE TAKE OUR SINGLE PARENT SURVEY
• And are you receiving our monthly newsletter?
  Click here to sign up
• John Frenaye
• Chief Single Dad
• PO Box 4875
• Annapolis, MD 21403
• 410-280-0231
• 888-2-SPT-KIDS
• john_at_singleparenttravel.net
• www.singleparenttravel.net
• Come and play with your kids and 25,000 other
  Single Parents!

11
In your newsletter

• CONTENT CONTENT CONTENT
• Ask for referrals
• Request they pass it along
• Use a professional template
• Use a professional service
• A Weber (www.aweber.com)
• 0-500 19/month
• 5,001-10,000 69/month
• Honor all opt outs. Life changes!
• No Lists No Lists No Lists!

12

• What to expect?

13
Hypothetically speaking

• Unlimited budget
• ½ page Newsweek
• 1 page Redbook
• Approximately 7500 prospects
• 170 bookings within 90 days
• Approximately 100K in revenue
• How much would you pay?

14
Would you believe
15
Yes, hes almost done

• Its ALL about passion!
• Discover it!
• Announce it!
• Promote it!

16
Places To Go

• Single Parent Travel www.singleparenttravel.net
• Travel Research Online (TRO) www.travelresearchonl
  ine.com
• Bliss Honeymoons
  www.blisshoneymoons.com
• Kick Butt Vacations www.kickbuttvacatio
  ns.com
• Egypt Magic www.egyptmagic.com

17
More Places To Go

• Harry Potter Fan Trips www.hpfantrips.com
• Twilight Fan Trips www.fantrips.travel/twilightfan
  trips
• Distinctive Voyages www.distinctivevoyages.com
• Metro Adult Soccer www.metroadultsoccer.com
• Dream Come True Vacations www.dreamcometruevacatio
  ns.com

18
John Frenaye Single Parent Travel PO Box
4875 Annapolis, MD 21403 410-280-0231 john_at_single
parenttravel.net jfrenaye_at_travelresearchonline.com