WINE MARKETING ONLINE

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WINE MARKETING ONLINE

• Judi Baron
• Simon Somogyi
• Allan Carrington
• Dayle Hall

Life Impact The University of Adelaide
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ONLINE DESIGN DEVELOPMENT TEAM
WINE MARKETING ONLINE

• Simon Somogyi, Lecturer, Wine Business
• Judi Baron, Online Learning Coordinator
• Allan Carrington, Learning Designer
• Nik Cornish, Graphic Design
• Dayle Hall, Learning Designer (Multimedia)

Life Impact The University of Adelaide
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BACKGROUND
WINE MARKETING ONLINE

• School of Agriculture, Food Wine at Waite
  Campus
• International program of study
• Both undergraduate and postgraduate
• Largest wine business program in the world
• Both internal and external study modes

Life Impact The University of Adelaide
4
RATIONALE
WINE MARKETING ONLINE

• High level of structure
• Increase interactivity
• Increase collaboration
• Allow for explicit and reflective learning
• Access to industry practitioners
• Replicate aspects of face to face experience

Life Impact The University of Adelaide
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SIGNIFICANT FEATURES
WINE MARKETING ONLINE

• Blackboard portal Universitys supported LMS
• Look and feel
• Adaptive release
• Blogs
• Quizzes
• Discussion Boards
• Glossary
• Additional interactive learning software was
  embedded within the Blackboard portal

Life Impact The University of Adelaide
6
EXPERIENCE SO FAR
WINE MARKETING ONLINE

• Collaboration occurring
• Evidence of critical thought
• Evidence of social bonding
• Initial increased work for lecturer

Life Impact The University of Adelaide
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FUTURE ENHANCEMENTS
WINE MARKETING ONLINE

• Assignment submission
• Wikis
• Live classroom
• Voice tools
• Online roleplay simulation
• Just in time teaching (JiTT)

Life Impact The University of Adelaide
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QUESTIONS ?
WINE MARKETING ONLINE
Life Impact The University of Adelaide