Lead Generation Best Practices Demand Generation

1
Lead Generation Best PracticesDemand Generation
Key Key
1 Gulf Void
2 Gap Partial
3 Aligned In Place
Best Practices for Demand Generation Assessment
Prepare a comprehensive, annual media plan based on scorecard evaluation Partial
Embrace Integrated media campaigns to increase response Void
Implement creative brief process for campaign creative In Place
Consistency of brand voice and visual representation Partial
Leverage SMEs for content Void
Leverage creative talent for direct communication headlines, landing page CTAs, and persuasive writing In Place
Audience buyer Persona exist for each core product Void
Persona-driven messaging In Place
Coordinate and sequence campaign timing, including ideal and maximum touch frequency Void
Map out the buying triggers/seasons by product Partial
Performance is captured in a ProForma closed-loop tracking Partial
Response activities are tracked and analyzed based on the collective impact In Place