Title: Public Opinion, Political Participation,
1Public Opinion,Political Participation,
Voting CH. 8
2- The Population The relevant group of people for
the question - Consensus occurs when a substantial percentage
of a sample agree on an issue - Polarization occurs when a large portion of
opposing sides feels intensely about an issue
3Public Opinion
- Taking the pulse of the people
- Intensity
- Latency
- Salience
4Public Opinion
- Definition distribution of individual
preferences or evaluations of a given issue,
candidate or institution. - Distribution-the proportion of the population
that holds one opinion or viewpoint as compared
to those with opposing opinions or those with no
opinion at all
5Taking the Pulse of the People
- Keys
- 1. proper sampling-a random choice of an
appropriate set of people - 2. art of asking questions-wording of question,
questions are pretested, questioner trainedno
voice intonations - 3. Thorough analysis and reporting of results,
accuracy validated sample size, margin of error
6- Intensity-how strongly people feel about a
candidate, issue or policy - Latency-political opinions that exist merely as
potential(havent crystallized)more concerned
with personal issues than national issues - Salience-extent to which people feel issues are
relevant to them
7Agents of Political Socialization
- Family
- Schools
- Mass Media
- Religion
- Ethnic and racial attitudes
8How we acquire political opinions
- Political Socialization-process by which we
develop our political attitudes, values and
beliefs - Nationalisma consciousness of the nation-state
and of belonging to that entity is a common
element of political socialization - Importance of group affiliation vs. individual
9Sources of Political Socialization
- Family (parent-child similarity) disagreements
between youths parents and friends - Schools higher education and political
correctness
10Sources continued
- Mass Media
- wide exposure to newspapers, Internet, movies,
TV 2000 directed attention to problems of voting
systems, Electoral College, - Why is media influential?
- media provides link between individuals and
values/behavior of others
11Other Influences
- Religious/Racial Influences
- 1. Religious, racial and ethnic attitudes
- 2. Dangerous to stereotype people
12Stability and Change Over Time
- We are slow to change, cling to things that
matter to us, reluctant to change loyalties. - Opinions that are part of our basic values remain
stable over time, whereas views on issues that
are less central to our values can show
substantial change over time - Public Opinion changes once a public learns about
an issue
13Public Opinion and Public Policy
- Public opinion change can lead to policy
change(Vietnam, Gulf War) - Elected officials seek to follow public policy
opinion - Candidates use polls to determine where and how
to campaign - Political polls are no substitute for elections
14Awareness and Interest
- Varying levels of interest in politics
- Attentive public-25 of American publictend to
be better educated. - Nonvoters-35 political do-nothings
- Part-time citizens
- Only 60 of Americans can name one U.S. Senator
15Participation from opinion to action
- Influence government in what ways?
- 1 way--Voting, joining interest groups, writing
letters, calls, etc. - Totalitarian society-participation is very
limited - Even in a democracy, people may fight rather than
accept election(U.S. Civil War) - Routine participation-National Anthem, Pledge of
Allegiance, jury duty
16Politics is a private matter in America
- Less than one person in four attempts to
influence another persons vote - Only on in 20 make a contribution to a candidate
only one in six designates taxes to presidential
fund
17Registration
- Voter registration discourages voting
- Australian ballot secret response to multiple
voting - Registration laws vary by state
- Only North Dakota does not require registration
- Most important provision of voter registration is
the closing date-No state can stop registration
more than 30 days before an election
18Motor Voter
- 1. Allows people to register when applying for a
renewal of drivers license - 2. States can also use schools/libraries/city/coun
ty offices as registration sites - 3. states can permit mail registration
- 4. Most registered claim to be independent which
benefits neither party - 5. Does not appear to have increased turnout
19Turnout
- Turnout is highest in presidential election
- Turnout is higher in general elections than in
primary elections and higher in primary elections
than in special elections
20Turnout continued
- Turnout is higher in presidential general
elections than in midterm general elections and
higher presidential primary elections than in
midterm primary elections - Turnout is higher in elections in which
candidates for federal office are on the ballot
than in state elections in years when there are
no federal contests
21Turnout continued
- Local or municipal elections have lower turnout
than state elections and municipal primaries have
even lower rates of participation - In 1960, turnout peaked at almost 65 percent of
persons over 21 years of age, has since declined
to 36 in 1998 and 51 in 2000
22Why is turnout so low?
- 1. Voter registration appears to be the major
block to voting - 2. Too young election did not seem important
disinterested in candidates inconvenient - 3. American parties are too weak-nonvoter had no
contact with party
23Who Votes?
- 1. Education level-as education level increases,
so does voting - 2. Race and ethnic background-blacks vote at
lower rates than whites, women voters exceed that
of men - 3. Income and age-those with higher family
income, higher-status careers, oldermore likely
to vote - 18-24 year olds least likely to vote/also over 70
24How serious is nonvoting?
- If people are too lazy to vote, maybe they
shouldnt - Some say a serious issue-class bias
- The poor are not represented
- But nonvoters are not more egalitarian or in
favor of government ownership - Lower voter turnout could be seen as approval
25Nonvoting continued
- If large nonvoting population were to turnout to
vote it could shift balance of power - Need for electoral reform after 2000 election,
ensure fair voting(machines) accuracy, concerns
about the media projecting winners before the
polls close.
26Nonvoters
- Millions of Americans do not vote when elections
are held. - Only 50.1 percent of eligible voters cast ballots
in the 2000 presidential election, and only 46.3
percent of the electorate voted for the members
of the House of Representatives. - Voter turnout significantly decreases in off-year
elections, congressional elections held in years
when there is no presidential election.
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Chapter 6, Section 4
27Why People Do Not Vote
- Some people cannot vote for various reasons, such
as physical or mental illness, unexpected travel,
and resident alien citizenship status. - However, most nonvoters do not vote because
- voting is in some way inconvenient,
- they do not believe that their vote will make a
difference, or - they distrust politics and political candidates.
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Chapter 6, Section 4
28Voters and Voting Behavior
- Voting is studied more than any other form of
political participation in the United States. We
learn about voting behavior from - The results of electionsinformation can be
gleaned by studying the results of confidential
voting compared to the population make-up of a
particular sector - The field of survey researchdata can be gathered
by conducting polls across specific cross
sections of the population, as the Gallup
Organization does - Studies of political socializationstudying
political socialization, the process by which
people gain their political attitudes and
opinions, can also be useful in predicting voting
behavior
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Chapter 6, Section 4
29Sociological Factors
Voter preferences cant be predicted by just one
sociological factor. Voter opinion is a
combination of all of these factors and more.
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Chapter 6, Section 4
30Psychological Factors
Voters perceptions of their party, the
candidates, and the issues significantly affects
their voting.
- Candidates and Issues
- Candidates and issues are two short-term factors
that can influence even the most loyal Democrat
or Republican. People may vote out of their
chosen party if they dislike a candidate or the
partys stand on a particular issue.
- Party Identification
- The loyalty of people to a particular political
party is the single most significant and lasting
predictor of how a person will vote.
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Chapter 6, Section 4
31Voting Choices
- Voting on the Basis of Party
- Voting on the Basis of Candidates
- Voting on the Basis of Issues
32Voting Based on Party
- Party Identification-affiliation with a party,
longstanding loyalty - Even increase in independents, 2/3 of indep. Are
in fact partisan in their behavior, reinforcing
the importance of partisanship - Party identification more stable than attitudes
about issues or political ideology
33Voting on the basis of candidates
- American electoral politics is in a
candidate-centered era. Likeable, who looks
good, who is more personable - Candidate appeal often on character (Reagan,
Eisenhower) - Increasingly, campaigns focus on negative
elements, attacks on stands on abortion,
fundraising - Attacked for dishonesty, trustworthiness
34Voting on basis of issues
- Important but not as central as partisanship and
candidate appeal - Why?
- Candidates often conceal real position on issues
- Voting on issues basis presumes a level of
interest in issues that only a few voters have
35- Retrospective voting more likely than prospective
voting - Prospective voting-voting based on what a
candidate promises if elected - Retrospective voting- voting based on what a
candidates past performance or candidates
partys record of performance
36Voting on Issues continued...
- State of economy often crucial to candidates
election - Usually, voters vote against party in power if
personal finances have worsened - Democrats focused on issues in 1998 and picked up
5 seats in House GOP use of impeachment issue
did not resonate with voters
37The Voting Rights Act of 1965
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Chapter 6, Section 3
38African Americans at the Polls
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Chapter 6, Section 3
39Nonvoters
- Millions of Americans do not vote when elections
are held. - Only 50.1 percent of eligible voters cast ballots
in the 2000 presidential election, and only 46.3
percent of the electorate voted for the members
of the House of Representatives. - Voter turnout significantly decreases in off-year
elections, congressional elections held in years
when there is no presidential election.
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3
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Chapter 6, Section 4
40Why People Do Not Vote
- Some people cannot vote for various reasons, such
as physical or mental illness, unexpected travel,
and resident alien citizenship status. - However, most nonvoters do not vote because
- voting is in some way inconvenient,
- they do not believe that their vote will make a
difference, or - they distrust politics and political candidates.
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3
1
Chapter 6, Section 4
41Voters and Voting Behavior
- Voting is studied more than any other form of
political participation in the United States. We
learn about voting behavior from - The results of electionsinformation can be
gleaned by studying the results of confidential
voting compared to the population make-up of a
particular sector - The field of survey researchdata can be gathered
by conducting polls across specific cross
sections of the population, as the Gallup
Organization does - Studies of political socializationstudying
political socialization, the process by which
people gain their political attitudes and
opinions, can also be useful in predicting voting
behavior
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Chapter 6, Section 4
42The History of Voting Rights
- The Framers of the Constitution purposely left
the power to set suffrage qualifications to each
State. - Suffrage means the right to vote. Franchise is
another term with the same meaning. - The electorate is all of the people entitled to
vote in a given election. - Initially, the right to vote in America was
limited to white male property owners. - Today, the size of the American electorate is
greater than 200 million people. Nearly all
citizens at least 18 years of age can qualify to
vote.
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Chapter 6, Section 1
43Extending Suffrage
The expansion of the electorate to its present
size happened in five fairly distinct stages
- 1. During the early 1800s, religious, property,
and tax payment qualifications were gradually
eliminated. - 2. The 15th Amendment (1870) was intended to end
race-based voting requirements. - 3. In 1920, the 19th Amendment prohibited the
denial of the right to vote because of sex. - 4. The 1960s
The Voting Rights Act of 1965 guaranteed the
right to vote for minorities. The 23rd Amendment
(1961) granted citizens of the District of
Columbia the right to vote for presidential
electors. The 24th Amendment (1964) eliminated
the poll tax.
- 5. The 26th Amendment (1971) lowered the voting
age to 18.
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Chapter 6, Section 1
442000 Election
45Political Participation
- Do not take it lightly - it is a great
responsibility