BTEC%20ICT%20Level%203%20Unit%208%20E-Commerce

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BTEC ICT Level 3 Unit 8 E-Commerce
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Session 5 Promotion in E-Commerce
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2.3 Promotion Starter

• Why would you promote a business website?
• How would you promote a business website?
• Can you identify 3 limitations that could affect
• How you promote a website?
• Where you promote a website?

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Unit 8 Learning Aims

• After completing this unit you should
• Know the technologies required for an e-commerce
  system
• Understand the impact of e-commerce on
  organisations
• Understand the effects of e-commerce on society
• Be able to plan e-commerce strategies.

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2.3 Promotion

• There are a number of ways that a business may
  choose to promote its e-commerce facility
• Using Search Engines a business may rely on
  meta tags and spiders to ensure that whenever a
  search is conducted its site will come up first.
  OR it may pay for its site to come up first
  through sponsored links (see next page).

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2.3 Promotion Using Search Engines.
Sponsored Links
Search Results
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2.3 Promotion

• There are a number of ways that a business may
  choose to promote its e-commerce facility
• Newsgroups use Usenet and have been created
  covering various topics often in a text format.
• Forums are mostly attached to a website and
  often discuss its content including graphics.

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2.3 Promotion

• There are a number of ways that a business may
  choose to promote its e-commerce facility
• Banners these are pay-per-click advertising
  designed by a business and put on to another's
  website.
• Pop Ups adverts that open up in a new browser
  window and be irritating for the user.
• Flash recently flash advertising has been
  introduced and appears as soon as the website
  loads.

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2.3 Banners, Pop Ups and Flash
Pop Ups Flash Banner
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2.3 Promotion

• There are a number of ways that a business may
  choose to promote its e-commerce facility
• Spam a direct mailshot aimed at a list of
  possible customers (via email) that may be
  interested in buying a good/service.
• Site names using memorable names so that
  customers will conduct return visits.
• Direct Marketing involving emails (captured via
  a back-ended database) sent directly to customers
  advertising a good/service.

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2.3 - Promotion

1. Identify and explain the term Newsgroups?
2. Identify and explain the term Forums?
3. Identify and explain the term Banners and
   Pop-ups?
4. Identify and explain the term Spam?
5. Identify and explain the term Direct Marketing?