Unmet Needs Assisted Living Facilities

1
Unmet NeedsAssisted Living Facilities

• Jay OBalles
• Christian Que
• Fariha Shah
• Osman Harac

2
Assisted Living Facilities

• Product Description
• Provide 3 levels of care
• Daily Living
• Supportive care and services
• 24-hour nursing services
• Target Market 65 and above

3
Current Trends

• Aging Baby Boomer population
• Do not have chronic conditions
• Healthy
• Living longer
• Lead active lives
• Wealthiest generation of seniors ever

4
Product Demand

• Transforming ASL design and construction.
• Residences, not institutions
• Premium lifestyle services
• Survey yielded healthy people as anticipated

5
Unmet Needs

• In the amenities!
• Survey responses Most Importance
• Sense of Community (75)
• Quality of Living programs (56.25)
• Library (50)
• Fitness Center (31.25)
• Swimming Pool

6
Place

• Consumers with good ties wanted to be within 30
  minutes from family.
• Consumers with bad family ties wanted to be at
  least 1 hour of distance away from family.

7
Price

• Perfect Competition across industry
• Limits range of price
• Profits
• Attracting clients while keeping costs low
• Assisted Living Facilities have less COGs/COSs
• Less Regulation
• Lower overhead costs

8
Price Unmet Need

• Educating consumers and decision-makers on
  funding options
• Long-term care insurance
• Rent/Sell property
• Medicare/Medicare/VA Benefits/Retirement
• Limit costs
• Limit liability
• Lower ROA, ROI by buying facilities now

9
Promotion

• Consumers are passive researchers
• Inform, educate, remind
• Survey respondents - still paper friendly!
• Unmet need
• New avenues to seniors
• Senior fairs
• Speaking engagements

10
Conclusion

• Available Market with large target demographic
• Attract Growing Customer Base with Amenities
• But keep costs down
• Market to consumers and decision makers.
• Inform, Educate, Remind
• TV, Publications, Brochures
• Venues Hospitals, Community