The Art of Fashion

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The Art of Fashion
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What is clothing made up of?

• The principles that make up appealing art apply
  to good fashion design as well.
• Good fashion has a combination of the elements
  and principles of design.

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Elements of Design

• Line
• Shape
• Color
• Texture
• Pattern

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What lines appear in this dress?
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Line

• Refers to an elongated mark that connects two or
  more points. Line encloses and divides space,
  creating shapes and forms. Seam lines divide and
  enclose space on a garment.

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Effects of line

• Can create optical illusions.
• Can Give messages

A
B
C
D
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Structural
Vs.

• Structural lines required to maintain the
  structure of the garment for example, seams
• Decorative lines created by the designer purely
  for decoration for example, a printed-on design

Decorative
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Straight Lines

• Message
• Forceful, Rigid, Strong, Hard, Formal, Masculine,
  Crisp, Stiff, Severe
• Illusion
• Increases, emphasizes, reinforces body lines and
  angles, counters curved lines and rounded body
  areas
• Placements
• Closures, Necklines, Collars, Lapels, Seamlines,
  Darts, Tucks, Pleats, Folds, Stripes, Shapes,
  Silhouettes

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Curved Lines

• Message
• Gentle, Romantic, Fragile, Soft, Casual,
  Feminine, Graceful, Sensual
• Illusion
• Holds attention longer, increases, emphasizes,
  reinforces rounded soft-body curves, counter
  straight lines and angular body areas
• Placements
• Fabric pattern, necklines, collars, yokelines,
  seamlines, bows, lapels, sleeves, ruffles,
  skirts, gathers, trims, buttons

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Line Direction

• The direction that the line falls affects the
  design, message and illusion drastically.

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Vertical

• Message
• Formal, strong, dignified, stiff, business-like,
  stately, conservative, grandious, majestic,
  efficient
• Illusion
• Increases, emphasizes, reinforces length, height,
  narrowness, thinness slimming, counters
  horizontal lines
• Placement
• Deep v-necklines, pointed collars, narrow lapels,
  narrow panels or gores, fabric insets, lengthwise
  grainline, vertical stripes, darts, tucks,
  pleats, folds, crease, zippers, row of buttons,
  pockets, ties, neckties, long sleeves, high heels

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Horizontal

• Message
• Restful, stable, calm, relaxed, casual, quiet,
  serene, in repose, lethargic
• Illusion
• Increases, emphasizes, reinforces width, bulk,
  shortness, counters vertical lines, when placed
  high appears taller, when placed low appears
  shorter
• Placement
• Necklines, flat collars, bow ties, yoke lines,
  horizontal stripes, belts, cuffs, waistline,
  sashes, patch/flap pockets, wide-set
  double-breasted closure, strap shoes, platform
  shoes, wide-brimmed hat

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Diagonal

• Message
• Active, movement, instability, excitement,
  interesting, dramatic, restless, sophisticated,
  in motion, vitality
• Illusion
• Increases, emphasizes, reinforces the direction
  of the dominant angle, counters vertical and
  horizontal lines
• Placement
• V-shaped neckline, open collar, lapels, raglan
  sleeve seamlines, French darts, closures,
  surplice closure, row of buttons, fabric inset,
  diagonal stripes, gores, herringbone pattern,
  zigzag pattern, A-line skirt, flared skirt or
  pants, shoe laces crisscross straps

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Portfolio Assignment

• Create 3 portfolio pages
• Straight Line, Curved Line, Diagonal Line
• Address the following in the paragraph
• What lines are found in the picture?
• Where are the lines found?
• Are the lines structural or decorative?
• What is the illusion and message associated with
  the described lines.

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Curved line portfolio page
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What is good and bad about the following
portfolio pages?
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Diagonal Line sampleportfolio page
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Straight line portfoliosample page
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• Construct a paragraph using this picture as an
  example of line.
• Step 1 Find the criteria in the photo and take
  notes about YOUR photo NOT the notes from the
  PowerPoint presentation
• Placement
• Illusion
• Message
• Step 2
• Combine notes to create the paragraph.
• Use a thesaurus if needed.

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Line Portfolio
GradingRubric Elements Portfolio Pages
Line Study Fashion
Name Date
Criteria Comments Points Criteria Comments Points Criteria Comments Points
1. Three garments were chosen that represented a good understanding of line principles used in fashion.         _________/15
2. Portfolio pages were done neatly and professionally- straight concise edges and mounted in a professional manner       ________/15
3. Descriptive paragraphs addressed line choices and clearly identified 3 different line effects and how they were used on the garment       ________/15
4. Overall rating of the project in terms of professionalism, following directions and presentation Rate 5 good to 1 poor       ________/5
Total   _______/50