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Making it stick

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what I have learned (often the hard way) about sustaining women in engineering activities Elizabeth Croft, Mechanical Engineering, UBC ecroft_at_mech.ubc.ca – PowerPoint PPT presentation

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Title: Making it stick


1
Making it stick
  • what I have learned (often the hard way) about
    sustaining women in engineering activities
  • Elizabeth Croft, Mechanical Engineering, UBC
  • ecroft_at_mech.ubc.ca
  • www.mech.ubc.ca/ecroft

2
Outline
  • Lessons Learned
  • Case Studies
  • Trimentoring
  • http//www.cpsd.apsc.ubc.ca/mentoring/
  • NEW_at_ubc -gt WIE_at_ubc
  • http//wie.apsc.ubc.ca/
  • Building Communities Symposium 2007
  • http//www.mech.ubc.ca/wesymposium/

3
Research your project
  • Know the space
  • Other projects
  • Other players/potential partners
  • Funding sources
  • Know your audience
  • Investors-read their strategic plan (MVG)
  • Clients
  • Survey
  • Before you start
  • For every activity (PDQ)
  • Assign this activity to a person who is NOT
    running the event

4
Strategic Alignment
  • Your Institution
  • Strategic Plan
  • Best practices
  • Other groups
  • Resource sharing
  • Event co-ordination
  • Industry
  • Needs
  • Fit

5
Documentation
  • Strategic Plan
  • Vision
  • Mission
  • Values
  • Goals and Objectives
  • Strategic Initiatives
  • Great marketing tool put on website, show to
    audience
  • Its a roadmap!
  • Implementation tracking (operations manual, post
    event debriefing sessions)
  • Survey tracking
  • Writing papers about your activities legitimizes
    it to the academic establishment
  • TAKE PICTURES assign the task to someone who is
    NOT running the event

6
Champions
  • Advisors
  • From both client groups
  • Provides directions (strategic plan) and builds
    credibility
  • Implementers
  • Seconded staff if possible
  • Workstudy is a great UBC opportunity
  • Students with passion
  • Marketers students who spread the word!

7
Marketing - I
  • To audience
  • Good title, and logo is very important!
  • Mailing lists
  • your own opt in
  • - institution to advertise your list
  • Website
  • Inside womens washrooms (back of door so not
    removed by custodial staff)
  • Classes
  • Via other groups

8
Marketing - II
  • To Institution
  • BHD meetings
  • Alignment with their interests
  • Improve institutions image
  • Institution Marketing Personnel
  • To Supporting organizations
  • Deadlines
  • Targeted to their goals
  • Personal contacts
  • Personalized letters with follow up calls
  • Short and to the point! Make it easy to fund you.

9
Succession Planning
  • Starts with the beginning of the project
  • Included in the strategic plan allows a
    transition period
  • Incorporates your institutions goals
  • High visibility of project (marketing)
  • Natural hand-off as possible
  • LET GO. Pass on ownership!

10
Case 1 - Trimentoring
  • Started in Nov 2003 with 2 Graduate Students as a
    woman only pilot
  • Good timing in terms of funding from Career
    Services
  • Applied for funding support from Deans office
    (PAF)
  • Expanded program (men and women) 120
    participants
  • Mainstreamed in 2006 to Deans office

11
What we did right
  • Clearly defined need
  • Started small
  • Aligned with institution need
  • Lobbied almost from outset for staff support and
    transfer to applied science
  • Website, mailing list, operation manual
  • Surveys (administered by career services)
  • Marketed well
  • Industry (APEGBC)
  • Administration and Marketing personnel (invited
    Dean to events, got his picture with students)
  • Students made it a valuable program

12
Case 2 NEW_at_ubc
  • Started in 2005 with Seed funding from Jade
  • Initial goals were to find out what women (in
    UBC engineering) want
  • Focus groups, Survey, Report, Strategy meetings,
    lunches
  • 2006 continuation added activities based on
    survey results brownbags, keynotes.
  • Transferred to deans office in 2007 through a
    grant application to EEF

13
What we did right
  • Surveys and documentation
  • Alignment to Institutional goals
  • Recruitment
  • Image for WIE
  • Marketing to Institution
  • BHD meeting
  • EEF application
  • Alignment with other groups DAWEG and SCWIST

14
Case 3 Building Communities Symposium
  • Started in 2006-18 months of planning
  • Implemented in September 2007
  • Over 100 participant women engineers
  • Industry funded, 2 day event
  • Future event in the works

15
What we did right
  • Great Champion Anja Workstudy student
  • Marketing
  • Alignment with DAWEG
  • Surveys
  • Had a really fantastic event!
  • Working on succession

16
Things we did wrong
  • NEW_at_ubc name didnt work!
  • Burned out too many people support support
    support!!!
  • Should have collaborated more ownership sharing
    and communication
  • Made it too easy for institution they needed to
    take ownership sooner
  • Did not get enough recognition from institution
    for efforts (will we ever???)
  • Lots of other stuff too, but I try not to worry
    about it too much

17
Biggest Challenges
  • Time
  • People
  • Money
  • In that order
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