Obtaining Corporate Resources

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Obtaining Corporate Resources
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Corporate giving includes

• Cash
• Executives-on-loan
• Corporate sponsorship
• Employee volunteerism
• Matching programs
• In-kind contributions
• Cause-related marketing

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Why do corporations give?

• Enhance image
• Improve their community
• Support education and technology

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Tap these resources when

• You're the right "type"
• You have a history of donations
• You have a contact
• You directly benefit the corporation
• It makes sense

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Don't attempt to tap when

• Your work is controversial
• Don't want to endorse
• You aren't the right "type"
• No benefit for corporation
• Your goals are unclear

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Step 1 Preparation

• Consider your needs
• Research corporations for
• CEOs, VPs, Board Members
• How much they can give
• Requirements for giving
• What the local scene is like

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Step 2 Execution

• Contact the corporation
• Formally request help
• If appropriate, celebrate!
• Follow up