ASMT Process

1

CUMANN CAMOGAIOCHTA na nGAEL



Management. Performance. Programmes.
Technology. Training.
A T L A N T I C S P O R T
2
PRESENTATION OUTLINE

1. Introduction
2. Review findings
3. Implications

3
A S M T
Sports Management Sports Performance
Sports Programmes Sports Technology
Sports Training

• ATLANTIC SPORT
• Management.
• Performance.
• Programmes.
• Technology.

4
ASMT CLIENTS

5
WHAT WERE ASKED TO DO?

1. Examine structures
2. Consult with members
3. Image and communications
4. Recommendations report

• ATLANTIC SPORT
• Management.
• Performance.
• Programmes.
• Technology.

6
HOW

• ATLANTIC SPORT
• Management.
• Performance.
• Programmes.
• Technology.

• Key issues
• Report to Ard Comhairle
• Recommendations
• Discussion
• Way Forward

• Process
• Analysis
• Solution
• Momentum
• Transformation

7
THANK YOU

• Everyone who contributed
• Uachtaran
• Ard Comhairle
• Provincial Councils
• Ard Stiurthoir

8
WELL DONE

• Over 100,000 members
• Great work done by Association Development
  Coaching - Leadership
• Massive impact on communities
• Changing the lives of young girls and families

9
SPORTING TRENDS
New ways Of communicating

• Sport in Ireland growing
• Women in sport increasing

Changing media
More competition
Financial crisis - Impact on Sports Sponsorship
- Funding?
Player Power, Player Mobility, Player Rights
10
THE TECHNOLOGY REVOLUTION
Radical shift in how people source sporting
information The digital Olympic games
Face book, my space generation, mobile platform

• Creating online web- based sporting
  organisations.

11
GREAT SPORTS ORGANISATIONS
Characteristics of top sporting bodies

• Long term vision
• Strong effective leadership
• Build great brands
• Innovation and tradition
• Mutual co-operation
• Great competition models

12

• 2. Review findings

13
STRUCTURE IS SOUND

Clubs
Colleges
Schools

14
ISSUES
VISION THE GAME
NEED FOR A COMMON VISION, UNITY, TRUST
GOVERNANCE FRAMEWORK
CONSTITUTION OUT OF DATE Reform Association
ROLE OF PROVINCES
MUST BE RE-DEFINED
IMPROVING GAME
Co BOARD, CLUBS COACHING, REFEREES, FACILITIES
COMMUNICATION
DISJOINTED MASSIVE IMPROVEMENT
PROMOTION
RAISE THE PROFILE, PRIDE
15
GOVERNANCE

• TYPE OF ENTITY IS NOT CLEAR
• Who Is The Governing Body Not Clear
• Congress, Ard Comhairle, Trustees

STRUCTURE OFFERS LIMITED PROTECTION TO
VOLUNTEERS, ASSETS, TRUSTEES In Our view there
is a significant risk
THE GROUND RULES, LEGAL STATUS AND GOVERNANCE
MODEL IS NOT APPROPRIATE Constitution Needs To Be
Re-written Need to look at in-corporation
16
PROVINCIAL COUNCILS
ROLE CHANGING BUT NOT CLEAR Needs to be
re-defined post competition reform
POTENTIAL TO BE STRONG AND EFFECTIVE

• EMPOWERMENT AND REFORM OF PROVINCIAL COUNCILS IS
  REQUIRED
• New way of operating is required strong
  leadership
• Clear links to development
• New relationship with county boards

17
COUNTY BOARDS
SHOULD BE WORKING CLOSELY WITH PROVINCIAL
COUNCILS
ENGINE ROOM FOR DEVELOPMENT
STRONG COUNTY BOARDS STRONG CAMOGIE
18
COMMUNICATION
MAJOR ROOM FOR IMPROVEMENT
INFORMATION NOT EASY TO GET
TIME TO MOVE INTO THE DIGITAL AGE BEST USE OF
TECHNOLOGY
19
COMMUNICATIONS

• A terrible thing happens if you fail to promote.
  
• Nothing
• Paul McGuiness Manager U2

20
IDEAL - IMAGE
PRIDE
AWESOME RESPECT LIKE HURLING
COOL - GLAMOROUS
COMMUNITY
CONFIDENT
THE GREATEST GAME FOR THE WOMEN OF IRELAND
FAST, FAIR, SKILFUL, MAGIC
21

• 3. Recommendations

22
RECOMMENDATIONS
GREAT LEADERSHIP FROM THE GOVERNING
BODY EFFECTIVE PROVINCIAL COUNCILS POWERFUL
COUNTY BOARDS
23
RECOMMENDATIONS
REFORM CONSTITUTION MODERNISE COMMUNICATIONS
24
RECOMMENDATIONS
TRAINING AND LEADERSHIP PROGRAMME PEOPLE
MAKE THE DIFFERENCE
25
WHERE TO NEXT

• COMMITMENT TO MAKING A GREAT ORGANISATION
• IMPROVEMENTS BY AUTUMN 2009
• REFORM PROPOSALS BY CONGRESS NEXT YEAR

26
KEY MESSAGE
Significant IMPROVEMENT is required if the
Camogie is to remain strong and deliver on the
sporting potential
27
EVERYTHING IS POSSIBLE

• ATLANTIC SPORT
• Management.
• Performance.
• Programmes.
• Technology.

THANK YOU