Recruiting the Top Talent

1
Recruiting theTop Talent
WEDDLEs
Hidden in Every Generation
Peter WeddleWEDDLEs LLCpeter_at_weddles.com203.96
4.1888
2
Ageless Upskilling
3
What Is the Best Talent?

• Rare skill holders
• Certain IT professionals
• Machinists
• Engineers
• Nurses
• ? Deter a performance deficit
• Rare performers
• McKinsey Co. Report
• A level talent
• The missing cohort
• ? Gain a performance edge

4
The Conventional Strategy
Focus on Different Work Values
5
The Non-Generational Strategy
Career Activists
Focus on Shared Aspirational Values
6
Career Activists

• Individuals who
• See themselves not as a free agent, but as a
  freed agent
• The true definition of work-life balance
• Never look for a job
• See themselves not as a req filler, but as a
  person of talent
• The true definition of talent
• Expect support as they excel

7
You Already Recognize Them

• 2004 2008
• Hiring bonuses 61 70
• Pay above market 25 31
• Market adjustments 55 65
• Retention bonuses 27 38
• Source SHRM

8
Proof of Their Arrival
American workers determined to excel at their
work as freed persons of talent
9
How Do You Recruit Them?

• Dont focus on their work differences target
  their shared A-values
• They never look for a job
• Aspiration-based advertising
• They care deeply about organizational culture and
  vision
• Aspiration-based corporate career site
• They expect to be respected
• Aspiration-based recruiting process

10
Aspiration-Based Advertising

• Work-Based
• Job Postings
• A cure for insomnia
• Exclusive or common D
• Requirements Responsibilities
• Informational

• Aspiration-Based
• Job Postings
• An e-brochure
• Inclusive targeted
• What its like to work there
• Persuasive

Whether distributed to job boards, social media
sites or both
11
An e-Brochure

• Best Practices
• A title that sizzles
• L-S-S
• Content that sets people in motion
• S-ABC-S
• Vocabulary that connects with talent
• Format that works on the Web

• WI-C Programmer-1.2M Bonus
• Are you looking for your next challenge at work?
• For a great job and a great employer?
• For a chance to earn 75-95K/year?
• This opportunity has both.
• Your personal privacy is guaranteed.
• The ABC Company is a leading producer of flat
  panel solar displays.
• Were ramping up for major growth in the years
  ahead.
• Central to our strategy is a significant
  expansion of our IT Department.
• This Department recently won the prestigious

12
Aspiration-Based Career Site

• ? Personalization
• Channels/villages
• ? Content
• Tailored to career fields advancement
• ? Social networking
• Company-community

13
(No Transcript)
14
(No Transcript)
15
An Aspiration-Based Process
great
3 integrated processes covering 16 touch points
that influence 1 hire
Sourcing the Candidate

1. e-Brand statement
2. Advertising venue selection
3. Non-advertising sourcing
4. Brand and Job advertising
5. Application method/feedback
6. Career site design/mgmt
7. Pre-qualifying screen(s)
8. Assessment test(s)
9. Interview logistics
10. Interviews
11. Feedback/status information
12. Background checks
13. Relationship building
14. Offer communication
15. Post offer communication
16. Reinforcement

INTEREST
Evaluating the Candidate
?
An expectation that comes true
EDUCATION
Selling the Candidate
ENGAGEMENT
16
An Expectation That Comes True

• Our success depends on your success. Our
  ability to accomplish what we set out to do is
  based primarily on the people we hire we call
  each other partners. We are always focused on
  our people. We provide opportunities to develop
  your skills, further your career, and achieve
  your goals.

• Touch Point 10 Interviews
• Starbucks Way
• Touch Point 16 Reinforcement
• Starbucks Way

17
The 2-Part Retention Challenge

• Pump up your cardiovascular system
• Strengthen your circulatory system
• Develop all of your muscle groups
• Increase your flexibility and range of motion
• Work with winners
• Stretch your soul
• Pace Yourself

• Supporting their continuous improvement
• Helping them to stick to it

Career Fitness
18
Three Truths

• We dont hire people for their work preferences
  we hire them to excel
• We cant promote our organizations success by
  focusing on our differences, but we can by
  focusing on our similarities
• The key to success in the War for the Best Talent
  is a non-generational cohort of the best
  in workforce

19
WEDDLEs(www.weddles.com)
WEDDLEs

• Publishing for Individual Organizational
  Success
• WEDDLEs 2011/12 Guide to Employment Web Sites
• WEDDLEs Guide to Association Web Sites
• Work Strong Your Personal Career Fitness System
• The Career Activist Republic
• Recognizing Richard Rabbit A Fable for Seekers
• Walden 4G A Novel About Rediscovering
  Hopefulness
• Research
• Consulting
• Training

Amazon

• Sign up for my newsletters
• Recruiting
• Job Search
• Career Activism

When in doubt, consider WEDDLEs an industry
standard. HRWIRE