Value from sustainability

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Value from sustainability

• Jessica Sansom
• Innocent Drinks

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introducing innocent

• We started small

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our smoothie family
We now have a little family of smoothies
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our sales

• Weve experienced pretty rapid growth

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innocent 2010 vision
Right now we have a clear vision of what we want
to achieve
Europes favourite little smoothie company
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core philosophy
But we have an over-riding principle by which we
make all decisions
Create a business we can be proud of a.k.a The
Nursing Home Test
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company values
This drives our 5 values
Create a business we can be proud of
Be natural
Be responsible
Be commercial
Be generous
Be entrepreneurial

• Keep it human, put people first
• Make 100 natural, delicious, healthy stuff, 100
  of the time
• Act and talk naturally, treating others as you
  would want to be treated.

• Leave things a little better than we find them
• Move towards only zero or positive impacts

• Create growth and profit for us and our customers
• Be tough, and be fair
• Think clearly, act decisively and keep the main
  thing, the main thing

• With time where needed
• With praise wherever possible
• With wealth with those that deserve it

• Chase opportunities and be responsive
• Be creative and challenge the status quo
• Prove it can be done

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value from sustainability
Clean Technology Realise major improvements
through new clean technology. Stay competitive
in resource-constrained future. Innovation and
repositioning
Base of the pyramid Focus purpose on the major
global environmental and social issues. Meet
unmet needs of emerging markets and future
generations. Growth and trajectory
Tomorrow
Resource efficiency Lower costs and risks by
reducing resource use. Eliminating waste either
at source or use as a useful input Cost and
risk reduction
Product Stewardship Assume responsibility for
products entire life cycle. Engage with
stakeholders. Reputation and legitimacy
Today
Internal
External
Source S. Hart 1997, Beyond Greening Strategies
for a sustainable world
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sustainability strategy

• We think being sustainable is relatively
  straightforward

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds
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sustainability strategy

• In the supply chain, it is about 3 things

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds
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sustainability strategy

• Firstly, its about our fruit supply

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds
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ethical ingredients

• We want to source sustainable fruit

1. Suppliers required to meet minimum standards for
   sustainable sourcing
2. Spend prioritised on farms with the highest
   accreditations
3. Increase the supply of certified fruit through
   funding and other resources

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ethical ingredients

• We really like the Rainforest Alliance

1. Covers both social and environmental issues
2. Encourages farms to build their skillsand
   capabilities
3. Works with all types and sizes of farms
4. Undertaken by local NGOs

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GCTTF

• Last year we kicked off a 3 year programme to Get
  Closer to the Fruit

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sustainability strategy

• After the fruit, its about the packaging

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds
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Sustainable packaging

• We look for 4 main sustainability criteria for
  our packaging formats

1. To use recycled or renewable materials
2. To use as little material as possible
3. To use packaging formatswith a low carbon
   footprint
4. To use packaging formatsfor which there is a
   widely available sustainable waste management
   option

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reduce virgin finite materials

• We have been making progress in reducing our use
  of virgin PET

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reduce virgin finite materials

• Last month we achieved our ambition of a 100
  rPET bottle

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sustainability strategy

• Finally, we want to be as efficient as possible

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds
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the basics

• We started with the things that just made common
  sense

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measuring our carbon footprint
Two carbon audits in 2006 identified where the
carbon was
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measuring our carbon footprint
Agrochemicals are a major contributor
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measuring our carbon footprint
Packaging is the biggest issue for bottles rPET
reduced the total by 18
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measuring our carbon footprint
It was also clear we needed to help our suppliers
realise savings
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suppliers going green

• One manufacturer has halved their use of land
  fill

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suppliers going green

• and moved to renewable energy

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how to resource sustainability

• Sustainability is not a separate function

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achieving a balance
Sustainability is not a perfect solution its a
balancing act
Planet Viable naturalenvironment
Sustainable development
Profit SufficientEconomy
People Nurturingcommunity
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sustainability strategy

• We believe a sustainable supply chain delivers
  enormous value to our business

Made from socially and environmentally conscious
ingredients
In market leading sustainable packaging
Produce 100 healthy, 100 natural drinks
Produced by a resource efficient business
Sharing some of wealth created with people who
deserve it
100naturaldrinks
ethicalingredients
sustainablepackaging
resource-efficientbusiness
sharing theproceeds