Sales Cycle

1
Sales Cycle
Marketing Activities and Prospecting
Gain Interest by selling value
30 day free trial
Data Review
Sales Cycle 7-30 days
4 trials 1 customer
PriceNegotiation
Close
Customer
2
Marketing Activities and Prospecting

• Market to your client base
• Offer Educational Webinars
• Email Campaigns
• Prospecting
• Use LeadCaster to locate your warmest leads
• Purchase/Rent B2B lists
• Co-Market with another company
• Advertising

3
Gain Interest by Selling Value
4
30 Day Free Trial

• Begin the trial on the first of the month
• any time after 8am PDT
• Trial is free for the entire month
• Any account active past the first of the month
  will be charged
• Seeing is believing
• Higher close rate for accounts that install
  tracking snippet and view their own data during
  the trial process.

5
Data Review

• Schedule GoToMeeting with Client
• Show them their leads inside LeadCaster
• Show them the rest of the reporting
• Answer questions

6
Price Negotiation

• Each account is charged a price per domain per
  month
• Each account is allotted a page view threshold
  per month.
• All your accounts can share this allotment.

7
Close

• If the client wants to move forward
• Keep the account tracking
• The account will be billed on the first of the
  next month.
• No changes necessary to the status of the
  account.
• You bill the client directly
• If you are a direct VisiStat client
• We bill you directly
• If you are a SUB of a VisiStat reseller
• We bill your reseller directly