MANAJEMEN STRATEGI dan KINERJA BISNIS FO312

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MANAJEMEN STRATEGI danKINERJA BISNISFO312

• Chapter 2
• MANAJEMEN STRATEGI

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Resiko Manajemen Strategi

1. Waktu yang digunakan untuk proses manajemen
   strategi dapat menimbulkan dampak negatif atas
   tanggung jawab operasional mereka.
2. Jika para perumus tidak dilibatkan secara dekat
   dalam implementasinya, mereka akan mengelak
   tanggung jawab individual atas keputusan yang
   diambil.
3. Para manajer strategi harus mampu mengantisipasi
   dan menanggapi kekecewaan para bawahan yang
   berpartisipasi atas harapan-harapan yang tidak
   jadi kenyataan.

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KOMPONEN MODEL MANAJEMEN STRATEGI

1. Misi perusahaan
2. Profil perusahaan
3. Lingkungan Eksternal
4. Analisis dan pilihan strategik
5. Sasaran jangka panjang

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KOMPONEN MODEL MANAJEMEN STRATEGI(conted)

1. Strategi umum
2. Sasaran tahunan
3. Strategi fungsional
4. Kebijakaan (policies)
5. Melembaga strategi
6. Pengendalaian dan evaluasi

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Strategies

• Defined
• A strategy of a corporation forms a
  comprehensive master plan stating how the
  corporation will achieve its mission and
  objectives. It maximizes competitive advantage
  and minimizes competitive disadvantage.

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Strategies

• 3 Types of Strategy
• Corporate strategy
• Business strategy
• Functional strategy

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Hierarchy of Strategy
Corporate Strategy
Corporate Strategy
Business (Division Level)
Strategy
Functional Strategy
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Strategies (cont)

• Corporate Strategy
• Stability
• Growth
• Retrenchment

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Strategies (cont)

• Business Strategy
• Competitive strategies
• Cooperative strategies

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• Strategies (cont)
• Functional Strategy
• Technological leadership
• Technological followership

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Manfaat Manajemen Strategi

• 1. Memperkuat perusahaan dalam mencegah
  timbulnya
• masalah.
•  
• 2. Keputusan strategi yang di dasarkan atas
  keputusan
• kelompok mungkin akan menghasilkan
  alternatif yang terbaik
• yang ada.
•  
• 3. Keterlibatan karyawan dalam perumusan
  strategi akan
• meningkatkan pemahaman mereka atas
  hubungan
• produktivitas dengan imbalan yang akan
  mempertinggi
• motivasi mereka.

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Manfaat Manajemen Strategi (continued)

• 4. Kesenjangan dan tumpang tindih kegiatan
  diantara
• para individu dapat dikurangi karena
  partisipasi
• dalam perumusan strategi akan memperjelas
  
• perbedaan peran masing-masing.
•  
• 5. Penolakan terhadap perubahan dalam
  perusahaan
• berkurang.

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Strategic Management is Gaining and Maintaining
Competitive Advantage
Anything that a firm does especially well
compared to rival firms
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Achieving Sustained Competitive Advantage
1. Adapting to change in external trends,
internal capabilities and resources
2. Effectively formulating, implementing
evaluating strategies
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Adapting to Change
Rate magnitude of change increasing dramatically
E-commerce
Demographics
Technology
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Benefits of Strategic Management

• Proactive in shaping firms future
• Initiate and influence firms activities
• Formulate better strategies
• Systematic, logical, rational

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Benefits of Strategic Management

• Financial Benefits

• Improvement in sales
• Improvement in profitability
• Productivity improvement

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Benefits of Strategic Management

• Non-Financial Benefits

• Improved understanding of competitors strategies
• Enhanced awareness of threats
• Reduced resistance to change
• Enhanced problem-prevention capabilities

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Benefits of Strategic Management (Greenley)

1. Identification of Opportunities
2. Objective view of management problems
3. Improved coordination control
4. Minimizes adverse conditions changes
5. Decisions that better support objectives

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Benefits of Strategic Management (Greenley
contd)

• Effective allocation of time resources
• Internal communication among personnel
• Integration of individual behaviors
• Clarify individual responsibilities
• Encourage forward thinking

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Benefits of Strategic Management (Greenley
contd)

1. Encourages favorable attitude toward change
2. Provides discipline and formality to the
   management of the business