Chapter%201%20Vocabulary

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Chapter 1 Vocabulary
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Directrice/Directuer

• French term referring to the male or female head
  of the couture salon

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Fashion Dolls

• Historic miniature scale dolls wearing replicas
  of the latest clothing, also known as puppets,
  dummies, little ladies, or fashion babes

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Fashion Show

• Presentation of apparel, accessories, and other
  products to enhance personal attractiveness on
  live models to an audience

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Mannequins

• Live model used to present merchandise in fashion
  shows or a stationary doll or dummy used as a
  display fixture

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National Promotion

• Primary and secondary promotion activities
  directed at the ultimate consumer

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Premier/Premiere

• French term referring to the male or female head
  of the couture workroom

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Primary Resource

• Manufacturers involved with the production of raw
  materials, including textile fibers, fabrics,
  trims, and notions

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Promotion

• Comprehensive term used to describe all of the
  communication activities initiated by the seller
  to inform, persuade, and remind the consumer
  about products, services, and/or ideas offered
  for sale

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Retail Promotion

• Store promotion directed at the consumer

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Secondary Resources

• Clothing and accessory manufacturers

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Tertiary Resources

• Retail Organizations

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Trade Promotion

• Activities designed to promote products from one
  business to another