Design for End-User Experiences

1
Design for End-User Experiences

• Design Today

2
Todays Social Technological Climate

• Everyone on earth has equal responsibility
• Information processing power has been growing
• People strive for sustainable physical progress
• Network effect
• Communities
• Liberal ideals
• Work-life mixed with home-life

3
Todays design

• Mixed with other disciplines to maximize network
  effect
• Design around a particular community rather than
  a problem
• Hail individualism and pluralism
• Fun work, serious play

4
Sony PlayStation
5
The Body Shop
6
Vertu
7
Apple
8
Round-up

• You don't buy a chair, you buy a CHAIR
• You don't buy a flat, you buy a machine for
  living
• You don't buy lipsticks, you buy a dream
• You don't buy a computer, someone will take care
  of your productivity

9
Round-up

• We have English modernism-biased values
• Our living environment (small space, no history)
  shapes our judgment
• We lag behind major cultural movements

10
Design Schools answer

• Slash the discipline barrier
• Loosen the definition of product
• Reduce technical content in exchange for
  social-psychological studies
• Focus on war-game-like design strategic thinking

11
Our outlook
12
Designers outlook
13
Perfect eyesight ?!