Managing the Nursery Business

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• Managing the Nursery Business

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Next Generation Science/Common Core Standards
Addressed!

• WHST.9-12. Develop and strengthen writing as
  needed by planning, revising, editing, rewriting,
  or trying a new approach, focusing on addressing
  what is most significant for a specific purpose
  and audience. (HS-LS1-6),(HS-LS2-3)5
• SL.11-12.5 Make strategic use of digital media
  (e.g., textual, graphical, audio, visual, and
  interactive elements) in presentations to enhance
  understanding of findings, reasoning, and
  evidence and to add interest. (HS-LS1-2)

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Bell Work!

• Describe the desirable work traits of a nursery
  worker.
• Describe common tasks performed by a nursery
  worker.
• Construct a common business organizational chart.
• Summarize the types of business records kept by a
  nursery.
• Evaluate the ways nurseries advertise their stock.

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Terms

• Advertising
• Crew Leader
• Crew Members
• Invoices
• Marketing
• Merchandising
• Supervisor

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Interest Approach

• The following slide shows a job posting from
  Monster.com. Can you list some of the
  qualifications needed to fill this position?

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(No Transcript)
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These were the qualifications actually listed
with the job posting. How close were you?
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What are some of the desirable work traits of a
nursery worker?

• Likes plants and working with plants.
• Enjoys working outdoors.
• Enjoys working with people.
• Willingness to work hard.
• Willingness to assume responsibility
• Shows initiative and is self motivated.
• Has sales ability and good communication skills.
• Can work with hand tools and machinery.
• Has technical horticulture skills.

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What are some common tasks performed by a nursery
worker?

• Plant Propagation
• Soil Preparation
• Potting/Transportation
• Watering and Fertilizing
• Pest Control
• Pruning
• Harvesting and Storing
• Grading
• Packaging and Shipping

classes.aces.uiuc.edu/NRES103
A University of Illinois worker prepares to graft
an apple tree.
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Common characteristics of the job . . .

• Most of the work is done outside or in nursery
  facilities.
• The work is sometimes seasonal and the busy
  seasons are spring and fall.
• A worker may gain training for this job at a
  junior college or trade school, a four year
  college or university, or on the job.

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What are some occupations found in nurseries and
what do they do?

• President/Owner - Responsible for all aspects of
  the business.
• Vice-President - this person or people make
  decisions about the operation of the nursery -
  including personnel, facilities, finances, etc.
  They are usually in charge of marketing,
  production, or management.

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More occupations . . .

• Supervisor - These are the plant production
  decision makers. They may specialize in
  propagation, pest control, equipment, pruning,
  sales, planting, harvesting, or shipping.
• Assistant supervisors - They may be responsible
  for a specific job, crop, or nursery area. The
  normally report to a supervisor

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Still more occupations . . .

• Crew Leaders - Is usually in charge of a group
  workers and/or a specific crop. They also may be
  responsible for the training of the crew.
• Crew Members - Entry level positions - These
  workers work directly with production of plants.

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What kinds of business records are important in a
nursery?

• Inventory of Stock usually this is taken
  annually, and verified through sales and dump
  records. It can also be used for tax and
  ordering purposes.
• Sales, shipping, and delivery receipts these
  records keep track of where the money goes and
  comes from. They are usually referred to as
  invoices.

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More important records

• Payroll records tax forms, W2s, work permits,
  and employment records.
• Licenses pesticide certification, vehicle
  registration, and business.
• Insurance workmans comp, liability, and premium
  payments.
• OSHA info and regulation dealing with worker
  safety.

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And finally . . .

• Pesticide records this includes an inventory of
  chemicals and material safety data sheets,
  quarantine, nursery inspection, and training
  program records.

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How do nurseries advertise their product?

• Nurseries use advertising to sell their products.
  The process of advertising involves several
  elements and forms.

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IMPROVED!
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Goals of advertising

• Sell products
• Get customers into the store
• Introduce new products
• Create an interest or demand for a product
• Create public awareness of a product or company

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Elements of advertising

• Advertising
• Marketing
• Merchandising
• Image

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Advertising

• Advertising is describing a product in order to
  entice the customer to buy it.
• Advertising can be a large cost in running a
  nursery business, but its importance cannot be
  overlooked. Money spent on effective advertising
  is money well spent.
• Advertising needs to be current and
  understandable to the consumer in order to
  educate them about new products.

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Marketing and Merchandising

• Marketing means all functions involved in buying
  or selling of goods or services.

• Merchandising is planning, advertising, and other
  activities involved in promoting the sale of a
  product.

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Image

• This is the impression your business gives to
  consumers. It can be good, bad, or indifferent.
  Advertising and marketing should strive to make
  it a good image.

What sort of image is this ad giving to customers?
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Types of advertising

• Print and visual
• These ads are available in our societys media
  venues. Magazine ads, newspapers, flyers,
  brochures, etc. Radio, TV, and Internet are
  forms of electronic advertising.

• Business Materials
• These ads have a main goal of getting the name of
  the company out to the customer, but they may
  also be used to advertise a product. Signs in
  front of the store, business cards, yellow page
  ads, Internet web sites, etc.

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Review/Summary

• What are the desirable work traits of a nursery
  worker?
• What are some common tasks performed by a nursery
  worker?
• What is a common business organizational chart?
• What are the types of business records kept by a
  nursery? Describe them?
• How do nurseries advertise their stock?

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The End!