E-Commerce

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Chapter 1
The Internet and E-Commerce
Internet Basics
Connecting to, Searching, and Using the Internet
E-Commerce in Action
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Section 1-1Why Its Important

• The Internet greatly impacts both our personal
  and professional lives.
• An understanding of how the Internet came to be
  and its vast capabilities can help you realize
  the scope of its influence.

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Section 1-1
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Section 1-1 Key Terms

• Internet
• Transmission control protocol/Internet protocol
• World Wide Web
• Web browser

• hypertext transfer protocol
• hypertext markup language
• domain name
• uniform resource locator

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Section 1-1
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The Basics of the Internet and the World Wide Web

• Using satellites, fiber optics, and
  telecommunications networks, the Internet
  connects computers around the planet.

Internet a global network of computers,
communication tools, and information resources
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What Is the Internet?

• In 1969, the U.S. Department of Defense developed
  ARPANET, an emergency communications network that
  grew to become the Internet.

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What Is the Internet?

• No single one authority controls the Internet.
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• A variety of companies, groups, and individuals
  work to define how the Internet should work and
  how new technologies should be implemented.

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Internet Anatomy

• Transmission control protocol/Internet Protocol
  (TCP/IP) is the basic language for Internet
  communications.

Transmission control protocol/Internet protocol
the common underlying language or protocol
through which systems communicate on the Internet
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Internet Anatomy

• The Internet is the global system of computer
  networks that supports the collection of
  resources known as the World Wide Web.

World Wide Web a vast global collection of
graphical and hypertext Internet pages that can
be read, viewed, and interacted with via computer
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Internet Anatomy

• The Web browser is a software application that
  was developed to deliver World Wide Web resources
  to computers.

Web browser a program used to view, download,
surf, or access Web documents
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Section 1-1
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Internet Anatomy

• Web browsers contain applications that can read
  hypertext transfer protocol (HTTP).

hypertext transfer protocol (HTTP) the
language that moves hypertext files across the
Internet and defines the rules for transferring
those files, which may include text, graphic
images, sound, video, or other multimedia
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Internet Anatomy

• Web browsers read Web pages coded in a standard
  computer language such as hypertext markup
  language (HTML).

hypertext markup language (HTML) the standard
language for the Web browser an easy-to-learn
standard that uses tags to structure text and
display visual elements
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Internet Anatomy

• A domain name is used to identify a numerical
  Internet protocol (IP) address.

domain name an addressing scheme employing
words and phrases to identify and locate
computers on the Internet
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Section 1-1
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Internet Anatomy

• To find a Web page on the Web, you have to know
  the uniform resource locator (URL).

uniform resources locator indicates the address
of a Web site it consists of two primary parts
the hypertext transfer protocol and the domain
(or server)
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Section 1-1
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Internet Anatomy
Domain Name Extensions
.edu
educational institutions
.com
commercial entities
.org
nonprofit organizations
.net
Internet administrative entities
.gov
government sites
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Section 1-1
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Internet Anatomy

• E-mail is a system of worldwide electronic
  communication.

• Send small electronic files as attachments to
  e-mail messages.
• Send large electronic files via a file transfer
  protocol (FTP) site.

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Section 1-1 Review
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• How are the operations of the Internet monitored?
  
• What are Web browsers, and why are these programs
  necessary?
• How can a domain name reveal clues about an
  organization?
• What is ARPANET? What government department
  created it, and what was its original purpose?

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Section 1-2Why Its Important

• Understanding the differences among the various
  types of Internet service providers can help you
  to select the most appropriate one for your
  needs.
• Finding the right Internet service provider
  allows you to use a search engine to access data
  and take full advantage of the Internets power.

Section 1-2
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Section 1-2Key Terms

• Internet service provider
• Web host providers
• wireless Internet

• wireless Internet service providers
• crawler-based search engines

Section 1-2
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Linking to the Internet

• Connecting to the Internet is easier and faster
  than ever.
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• The information superhighways access ramps are
  all around you.

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Types of Internet Connections

• Consider these things when choosing an Internet
  service provider (ISP)

Internet service provider a company that
provides other companies or individuals with
access to or a presence on the Internet

• type of service
• type of connection (dial-up or broadband)

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Types of Internet Connections

• For a monthly fee, Web host providers provide Web
  hosting services.

Web host providers businesses that allow
customers to house their Web site documents on
the companies servers
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Types of Internet Connections

• Many small businesses offer wireless Internet
  access to their patrons.

wireless Internet a system that works much in
the same way as a cordless telephone, adding
short-range radios to stationary computers,
laptops, and handheld personal digital assistants
(PDAs)
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Types of Internet Connections

• To use wireless Internet, you need to have a
  wireless Internet service provider (WISP).

wireless Internet service provider (WISP)
companies that offer wireless connection
services to the public
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Search Engines

• Search engines use key words to access lists of
  documents containing those key words.

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Search Engines

• An Internet directory is a comprehensive listing
  of Web sites.
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• A crawler-based search engine is useful for
  finding up-to-date information.

crawler-based search engine search engines that
use automated computer programs to scan Internet
databases in search of new or revised Web pages
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Section 1-2 Review
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• Why might a user select a cable-modem service
  over a dial-up connection?
• Where can you access a wireless ISP?
• Why might users prefer the more heavily
  trafficked search engines?
• Name two types of Internet search tools, and
  explain how they are different.

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Section 1-3Why Its Important

• E-commerce has revolutionized the business world,
  making it essential for companies in virtually
  every industry to have an online presence.
• Understanding the mechanics of the electronic
  marketplace will help you to appreciate its
  nature, scope, and importance.

Section 1-3
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Section 1-3Key Terms

• electronic commerce
• bricks-and-mortar business

• multichannel retailer
• pure-play retailer

Section 1-3
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The Evolution of Electronic Communication

• The introductory stage of the computer revolution
  lasted about four decades, when the Internet was
  still in the stages of development, revision, and
  refinement.
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• The permeation stage of the computer revolution
  began when computer usage took hold in personal
  lives, workplaces, homes, and schools. This
  continues today.

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Characteristics of E-Commerce

• A bricks-and-mortar business is a traditional
  business that does not engage in e-commerce.

bricks-and-mortar business a business with a
physical storefront
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Characteristics of E-Commerce

• A multichannel retailer has a physical location
  and an e-commerce component.

multichannel retailer a retailer that sells
its products via traditional channels (catalog,
bricks-and-mortar, and telephone) as well as via
an online channel
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Characteristics of E-Commerce

• While some companies generate sales from both
  real-world and online storefronts, pure-play
  retailers mainly sell online.

pure-play retailers retailers that sell
primarily through the Internet
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Purpose of E-Commerce

• The basic goal of e-commerce is to reach and
  transact business with customers using electronic
  means.
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• E-commerce is bringing new opportunities,
  challenges, and adventures to todays business
  world.

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Section 1-3 Review
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• How can the introductory and permeation stages of
  the computer revolution be differentiated?
• Describe how e-commerce has changed business.
• What jobs has e-commerce created?

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Section 1-3
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