Making an Effective Public Service Announcement - PowerPoint PPT Presentation

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Making an Effective Public Service Announcement

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What is a PSA? A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. – PowerPoint PPT presentation

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Title: Making an Effective Public Service Announcement


1
Making an Effective Public Service Announcement
2
What is a PSA?
  • A public service announcement (PSA) or public
    service ad is a type of advertisement featured on
    television, radio, print or other media.
  • Intended to change the public interest by raising
    awareness of an issue, affecting public
    attitudes, and potentially stimulating action.
  • http//2.bp.blogspot.com/-w_rhEy4TzB8/TbmAIahtr5I/
    AAAAAAAAAV4/MBko6JiheuY/s1600/PSATEXTADcopy.jpg
    creativity-online.com

3
Your Thoughts
  • What Public Service Announcements can you think
    of that were memorable or had a lasting
    impression on you?
  • TV?
  • Radio?
  • Print?

4
Sample Public Service Announcements
http//us.cdn1.123rf.com/168nwm/bds/bds0912/bds091
200918/6093935-young-blond-woman-with-remote-contr
ol-watching-tv--shocked.jpg http//image.shutters
tock.com/display_pic_with_logo/59253/59253,1165387
260,2/stock-photo-young-couple-watching-tv-at-home
-and-laughing-2286615.jpg
  • Past Approaches
  • Serious Clip
  • Comical Clip
  • Animated Clip
  • Emotional Clip

5
Your Goal Persuasion
  • Many ways you can appeal to an audience and
    persuade them to take action (Use your required
    scenario)
  • Prediction
  • Observation
  • Statistics
  • Comparison
  • Expert Testimony
  • Demonstration
  • Analysis

6
Be Creative
http//adland.tv/files/imagecache/postimage/media/
print/DDpress1b.jpg
  • GET OUR ATTENTION

Images Graphs Charts Facts Statistics Photos Musi
c Acting Sound Effects
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