Delivery:

1
Delivery

• Attending to Eyes and Ears
• Gary Nakamura
• ENG 307 / J. Zuern

2
DELIVERY

• Speak Slowly Clearly

3
DELIVERY Overview

• Background on Delivery
• Oral Delivery
• Written Delivery
• Visual Rhetoric
• Cyberrhetors

4
Key Terms

• Speech versus Writing
• For ancient rhetors, spoken discourse more
  powerful and persuasive than written discourse
  and
• Not fashionable to do ones own writing
• Modern rhetoric opts for a set format for
  compositions (style, grammar, etc.) where
  delivery is more in the arrangement and style of
  the discourse
• Gesture
• Persuasive facial or bodily movement

5
Key Terms

• Punctuation
• Graphic marks used to represent features of
  spoken language in writing

6
Background on Delivery

• Discourse was primarily composed to be spoken
• Voice, and gestures

7
Oral Delivery

• Audience listens to the voice of the rhetor and
  watches the rhetors facial and bodily gestures
• Verbal Delivery volume, tone, pace, and length
• Gestures appropriate to the rhetorical situation
• Eye Contact
• Natural and Spontaneous

8
Written Delivery

• Editing
• Last stage of the composing process
• Attending to the ear of the audience, making a
  discourse accessible and pleasant to read

9
Written Delivery

• Correctness Rules
• Usage
• the customary ways in which things are done
  within written discourse.
• the conventions of written English that allows
  Americans to discriminate against one another.

10
Written Delivery

• The rhetorical function of PUNCTUATION
• Marks that mimic pauses, stops, and connections
  of speech
• Internal Pauses
• Marks that appear inside punctuated sentences
  (339)
• Comma, semicolon, colon, dash
• External Pauses
• Punctuation used to mark the beginnings and ends
  of sentences (339)
• Capital letter, period, question mark,
  exclamation point, indentation (paragraphs,
  headers)

11
Visual Rhetoric

• Ocular Demonstration
• when an event is so described in words that the
  business seems to be enacted and the subject to
  pass vividly before our eyes (ad Herennium)

12
Visual Rhetoric

• Presentation
• How a manuscript looks
• Font types
• Serif type more reader-friendly, traditional,
  formal
• Sans serif type contemporary
• Certain fonts can be symbolically charged
• MEET HOLOCAUST SURVIVORS
• MEET HOLOCAUST SURVIVORS
• Meet Holocaust Survivors

13
Visual Rhetoric

• Presentation (continued)
• Typeface and style
• Stay consistent
• Recognize correlation of size to importance

14
Visual Rhetoric

• Picture theory
• Combination of pictures and text to portray a
  message or promote a product or service

15
Cyberrhetors

• Canons of ancient rhetoric and New Media
• Old Delivery Systems and New Delivery Systems
• Bolter and Grusin
• Remediation replacing or combining an old
  delivery system with a new one
• News in the newspaper (old media) and the Web
  (new media)

16
DELIVERY Conclusion

• Background on Delivery
• Oral Delivery
• Written Delivery
• Visual Rhetoric
• Cyberrhetors