Austin Ruffing

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• Austin Ruffing
• Procter Gamble

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The World Water Crisis

• Almost 1 billion people without access to clean
  water
• Many rivers too polluted to support life
• 1.8 million people lose their lives from diarrhea
  caused by unsafe drinking water
• 50 of hospital beds occupied because of
  water-related diseases

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Water is a Womans Issue

• Women spend 40 billion hours hauling water
• Average African woman walks 4 miles a day to
  collect water
• Women are responsible for children who are sick
  and dying
• More than 50 of deaths of women with HIV/AIDS in
  Africa is from diarrhea
• Leading women are starting to mobilize around
  water as a womans cause

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Why Household Drinking Water?

• 4,000 children die every day from water-borne
  disease more than HIV/AIDS, malaria measles
  combined
• CDC and PG collaboration helped demonstrate that
  household water treatment can improve health
• PUR Purifier of Water technology developed to
  address this issue

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PG and CDC Collaboration
Studies in Guatemala identified an unmet need

• Consumers desired visual signal that water is
  being cleaned
• Technical need for improved effectiveness in
  highly turbid waters

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PUR Purifier of Water

• Reverse engineered current municipal water
  treatment process
• Small sachet to treat 10 liters of water using
  coagulation, flocculation and disinfection
• Uses same ingredients used in municipal systems
• Calcium Hypochlorite as Disinfectant
• Ferric Sulfate as Coagulant

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PUR Laboratory and Field Testing

• Very effective in visually cleaning dirty water
• Effective in killing bacteria (gt99.99999) and
  viruses (gt99.99) that cause typhoid, cholera,
  and hepatitis
• Effective in removing chlorine resistant
  parasites like giardia and cryptosporidium
  (gt99.9)
• Effective reduction in heavy metals
• (e.g. arsenic and lead),
• organics, and
• pesticides

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PUR Health Intervention Studies
Six studies, More than 25,000 People showed
Average Diarrhea Reduction of 50

• Diarrhea Reduction
• - Guatemala (2 Studies, Rural)
• - Kenya (Turbid water)
• - Pakistan (Urban)
• - Liberia (Refugee camp)
• Arsenic Removal
• - Bangladesh

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PG Childrens Safe Drinking Water Program

• PGs global cause PG Live, Learn and Thrive
  focuses on the development of children in need,
  ages 0-13,
• The Childrens Safe Drinking Water program is our
  signature global program
• CSDW is a not-for-profit program with two focus
  areas social markets and emergency response

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Emergency Relief

• PUR is easy to transport, shown to be well
  accepted used correctly in emergencies
• Distributed in most major disasters - tsunami,
  floods, earthquakes, hurricanes, cholera
  outbreaks in Africa
• Global partners include
• AmeriCares
• CARE
• Catholic Relief Services
• IFRC (Red Cross)
• Population Services International (PSI)
• UNICEF
• World Vision

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Social Market Approach

• Work with international social marketing experts
  including PSI, CARE
• Work with community based groups, schools,
  clinics to create habit change
• Social and brand marketing to create issue and
  product awareness
• Existing programs in 12 countries, more to launch
  in 2010-11

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School Programs World Vision Malawi

• PUR provided in schools and sold by local women
  in community
• 53 decrease in diarrhea disease among community
• Absenteeism dropped by 57
• Pit latrine coverage increased by 75
• CSDW has reached more than 1 million children in
  schools

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PUR Helps People with HIV/AIDS

• PUR removes chlorine resistant parasites that are
  fatal to people living with AIDS
• PUR is helping thousands of people daily to live
  positively with HIV/AIDS like Jemima Odo

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PG CSDW Efforts to Date

• 12 Social market countries
• Emergency relief provided in
  gt50 countries
• Delivered 2.1 billion liters
• Helped save over 11,000 lives
• Prevented over 85 million days of diarrhea
• Goal of 4 billion liters of clean drinking water
  by 2012

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2010 Contributions to Raising Awareness

• Peoples Choice Awards
• Summit on the Summit Kilimanjaro
• SOS Haiti Relief Concert Beneficiary
• Give PUR Water brandSAVER
• New CSDW/PG Brand Partnerships
• - PUR Water Filtration
• - CoverGirl
• - Replay Fragrances

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How You Can Help

• Tell your family friends about water issues
  around the world
• Write a letter to your Representative encourage
  them to support water issues
• Conduct a fundraiser to support water programs in
  developing countries

1 gives a child clean water for 50 days 7.50
gives a child clean water for 1 year 30 gives a
family clean water for 1 year
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• Follow CSDW on Twitter _at_DrGregAllgood
• CSDW on Facebook _at_Childrens Safe Drinking Water

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• Donations
• www.CSDW.org
• free change?
• The Greater Cincinnati Foundation

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Thank you!