Brian Droessler

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• Brian Droessler
• Business Development, Continental Automotive
  Systems

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Continental Automotive SystemsTelematics
Business Unit

• July-2006 Continental Automotive Systems acquired
  Motorolas Automotive Business
• Telematics Business Unit brings a long history of
  Telematics and Bluetooth solutions
• Ford Rescue 1996
• GM OnStar
• BMW Assist
• Mercedes Tele Aid
• Multiple Bluetooth and connectivity units
• Over 12M units total shipped
• Continental Automotive Systems is committed to
  safety, security, and connectivity
• Re-signing MoU

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Industrys Role in Accelerating the Roll-out of
eCallA Tier 1 Suppliers Perspective

• European Commissions initiative of having a
  pan-European automatic crash notification system,
  is a critical step in reducing overall traffic
  injuries and fatalities
• Nearly 2500 lives may be saved with such a system
• Public support is high
• Benefits to society are clear
• Why hasnt eCall progressed as quickly as
  planned?
• What needs to happen to achieve a timely
  introduction of eCall?

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State of eCall

• European Commission
• Urging adoption by all parties
• Member States
• 9 out of 25 members have signed MoU
• PSAPs
• Require funding for updates and coordination
• Automobile Manufacturers
• Desire a cost efficient solution
• Service Providers
• Need to maintain business case and their value
  add options
• Mobile Network Operators
• Desire minimal infrastructure changes
• Consumers
• Want enhanced safety and life saving benefits
• Tier 1s
• Looking for innovations to help balance the above

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Summary State of eCall

• Many parties are required to make eCall a success
• Next step involves the Commission and Member
  States reaching agreement along with political
  and financial commitment to eCall
• However, the burden of eCall roll-out does not
  fall solely on the European Commission and Member
  States to move forward
• Industry must continue to do its part
• Standardize approaches
• Collaborate on value add
• Develop solutions

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Tier 1 Perspective Recommendations

• How can Industry help create a timely
  introduction of eCall?
• Collaboration between industry players
• Use of agreed upon standards
• Minimize overall costs
• Evolutionary view

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1. Collaboration between industry players

• Collaboration between industry players around a
  common solution is crucial to a pan-European
  launch of eCall
• Member States and PSAPs need to see a clear
  consensus on the platforms, protocols and methods
  used to realize eCall
• The eCall demonstrator presented here is one
  example of the collaboration needed between
  Industry players to help accelerate eCall
• The next collaboration must include working with
  existing service providers and call centers to
  establish a means for these partners to continue
  to offer and expand the value add they bring
• Continental Automotive Systems invites the
  Commission, Member States and other Industry
  partners to help enhance the eCall demonstrator
  project

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2. Use of agreed upon standards

• To realize a pan-European approach in a timely
  manner requires a consistent solution that
  adheres to agreed upon open standards put forth
  by such groups as ETSI and the eCall DG
• This will help Member States, PSAPs, and Industry
  focus on a single method across Europe
• Using existing expertise and technologies, the
  time to implement the eCall system can be
  shortened
• Existing Telematics Service Providers (TSP)
  implementations can contribute to the standards
  as well as adopt standards

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3. Minimize overall costs

• Every player in the value chain seeks lowest
  possible costs
• Minimizing the costs of upgrades and hardware for
  in-vehicle, PSAPs and MNO are critical for timely
  roll-out
• In-band modem technology represents an efficient
  method to minimize costs across the value chain
  and accommodate future changes in carriers
  network technology
• Bluetooth and embedded solutions are both
  technically viable.
• Bluetooth solutions, if implemented correctly,
  offer potential in-vehicle hardware cost savings.
• Industry needs to work to balance the costs of
  these solutions with the benefits and reliability

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4. Evolutionary view

• As the Commission, Member States, and Industry
  continue to work together, there will need to be
  a balance between the ideal system and that
  which will allow for a timely roll-out
• A generation 1 eCall system may involve several
  possible products simultaneously
• Embedded
• Bluetooth
• With TSP
• Unique systems that can be updated for eCall later

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4. Evolutionary view

• To move quickly, Industry should focus on the
  basics of eCall
• Generation 2 systems will improve upon the first
• This evolution will help speed implementation,
  grow the value add of these systems and help
  improve the overall business case

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eCall Demonstrator

• Collaboration between Continental, a major MNO,
  Airbiquity and Swissphone
• Implements a bench level eCall demonstrator
• One of the first end-to-end demonstrations to use
  eCall standards and methods introduced by eCall
  Driving Group
• In-Vehicle System integrating NAD, GPS and eCall
  processing Continental
• Formulates Minimum Set of Data (MSD) upon crash
  event detection - Continental
• In-band modem data transmissions - Airbiquity
• Uses existing Mobile Network Operator (MNO)
  network - a major MNO
• Public Service Answering Point (PSAP) terminal
  shows location of incident - Swissphone
• Initial demo complete and tested Oct-2006

MNO
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Collaboration eCall DemonstratorResults Next
Steps

• Partners were able to quickly implement the
  system using existing technologies and
  recommendation of eCall DG
• Not optimized yet for timing, but very promising
  results of end-to-end system
• Next steps involve expanding the feature set

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Conclusion

• Continental Automotive Systems commends the
  efforts of the Commission, Industry, and Member
  States thus far in the progress towards
  implementing eCall
• Recommendations for Industry
• Collaboration between industry players
• Continental Automotive Systems invites the
  Commission, Member States and other Industry
  partners to help enhance the eCall demonstrator
  project
• Follow recommendations of DG eCall, ETSI and
  other standards bodies
• Ensures a consistent pan-European implementation
• Minimize overall costs across the value chain
• Balance the costs of alternative solutions with
  the benefits and reliability
• Evolutionary view - solutions that are updateable
  and expandable
• Over time, multiple solutions will likely exist
  simultaneously and will evolve
• Continental Automotive Systems is ready to
  support automobile manufacturers with solutions
  that allow early introduction of emergency
  calling while protecting for eCall implementation
• With these activities, Continental Automotive
  Systems believes that Industry can help the
  Commission and Member States move forward with
  eCall