Digital Publishing at Palgrave Macmillan

1
Digital Publishing at Palgrave Macmillan

• Alison Jones
• alison.jones_at_palgrave.com
• _at_bookstothesky

2
(No Transcript)
3
MRW

• Dynamic, XML-based, frequently updated
• Business model subscription (moving to hybrid)
• Channel direct via Online Sales teams
• DRM irrelevant

4
Journals

• Semi-dynamic, PDF/HTML-based, regular new content
• Business model subscription (plus doc del)
• Channel direct via Online Sales teams
• DRM unnecessary

5
Monographs

• Static, PDF (moving to ePub)
• Business models
• Via Connect perpetual access
• Via aggregators subscription/loan PDA pilots
• Channel
• Connect - direct via Palgrave Online Sales teams
• Indirect - via aggregators (eg NetLibrary,
  Dawson)
• DRM social on Connect, by platform for 3rd
  parties

6
Business and professional

• Static, PDF and ePub
• Channel
• Connect - direct via Palgrave Online Sales teams
• Indirect
• To libraries via aggregators (eg NetLibrary, EBL)
• To individuals via wholesale/retail channels (eg
  Overdrive)
• DRM social on Connect, by platform for 3rd
  parties

7
Trade

• Static, PDF- and ePub based
• Channel Indirect via retail/wholesale partners
  eg iBooks, Amazon, Overdrive, Ingram
• DRM by platform for 3rd parties

8
Textbooks

• Little currently available digitally high
  threat of piracy, challenging business model
• Channels
• Indirect via retail/wholesale and technology
  partners eg CourseSmart, VitalSource,
  ScrollMotion et al

9
Other

• Elearning products
• Business model subscription
• Channel direct
• DRM irrelevant
• Mobile apps
• Business model download
• Channel 3rd parties, eg iPhone
• DRM by channel

10
Brave new world

• New business models rental, PDA, apps
• New players Apple, Google
• New standards ISTC, ISBN-A, DOIs
• New requirements UGC, personalization, updates,
  multimedia, permissive DRM
• New expectations downward pressure on prices,
  simultaneous print/digital