Sports Marketing

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Sports Marketing

• Standard 1.1
• Discover the World of Sports Marketing

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Standard One

• Students will discover the world of sports
  marketing and the use of marketing to promote
  sports and non-sports businesses in sports.

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What is Marketing?

• Marketing is a process of bringing together
  sellers and buyers.

Graphics league web sites
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Exchanges

• Everyday transactions between producers and
  consumers
• Typically trading money for a product or service

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Producers

• Individuals or Companies which have products to
  be sold.
• They provide the supply.
• They are willing to exchange the product or
  service for something of value.

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Consumers

• Individuals or Companies which have needs to be
  met and which have something to exchange.
• They create a Demand.
• They have something to exchange for a product or
  service and are willing to do so.

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Marketing -- The Definition

• Marketing is the process of planning and
  executing the conception, pricing, promotion and
  distribution of ideas, goods or services to
  create exchanges which satisfy individual and
  organizational objectives.

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What is Marketed?

• DURABLE GOODS
• NONDURABLE GOODS
• SERVICES
• IDEAS

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What is Marketed?

• PEOPLE
• PLACES
• ORGANIZATIONS

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What is being marketed?
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16
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The Elements of Marketing

• Product /or Service Planning
• Pricing
• Promotion
• Distribution (Place)
• The FOUR Ps OF MARKETING
• ---- People ---- Often Considered the Fifth P

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Benefits of Marketing

• Add UTILITY to goods and services
• Makes buying convenient
• Maintains reasonable prices
• Provides a variety of goods and services
• Increases production

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Sports Marketing

• Sports Marketing uses marketing elements to meet
  the goals of a sports property.
• Product Strategies
• Service Strategies
• Pricing Strategies
• Promotion Strategies
• Distribution Strategies

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Sports

• Sports are a source of diversion or physical
  activity engaged in for pleasure
• Can be spectatorship
• Can be participation and play

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Sports Consumers

• Consumers exchange money for a wanted good or
  service.
• Sports Consumers exchange in different ways
• Spectators as Consumers
• Benefit by watching game
• Exchange for tickets and entertainment
• Participants as Consumers
• Benefit by playing or participating
• Exchange for equip. participation

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Sports Producers

• Sports Producers May Provide
• Events for Participation
• Events for Entertainment Viewing
• Sporting Goods and Equipment
• Licensed Merchandise
• Collectables and Memorabilia
• Athlete Training
• Sports Information
• Event Coverage and Distribution

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Sports Industry Growth

• Attendance Growth
• Billion per Year
• Nearly Every Sport and League
• Media Coverage and Growth
• Main Stream and Alternative Sports Coverage
• Coverage Growing with Demand
• Sports Sponsorship exceeded 9 Billion in 2005
• Employment Growth
• Million of new Jobs
• Global Markets
• Expansion of Leagues Marketing outside of U.S.
• Availability of News Media and Sports Reporting

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Today.

• Team