What is culture?

1
What is culture?

• a set of values and norms?
• mental programming?
• a way of solving problems?

2
Culture and communication

• It is forbidden to steal hotel towels please.
• If you are not a person to do such a thing please
  not read this notice.

3
John MoleMind Your Manners

• The Culture triangle

Communication
Leadership
Organization
4
Richard GestelandCross-Cultural Business
Behavior

• Deal-focused cultures
• Relationship-focused cultures

5
Beware of stereotypes

• sometimes necessary? useful? dangerous?
• tell us about other cultures or our own?

6
Levels of culture
Individual level
Branch culture
Corporate culture
National culture