Marxism

1
Marxism

• Emma, Grace, Amia, Nico, Evelyn

2
Commodity of Love

• Love, including love between lovers, between
  parents and children, or between everyone.
• A. General idea of love
• 1.Romantic, warm, touching.
• 2.Every likes and longs for.
• B. Two methods used in commercials
• 1.Buy the production to get love.
• 2.Love is good, but the production is better.
• C. In fact
• 1.Love involves lots of things and many serious
  things.
• 2.Love is used as a production in the
  commercials.
• 3.Peoples emotion is controlled.

3
????? ?????
Marxism/ Commodity of Love/ Commercial-1

• A. in the commercial
• 1.The dog dolls and the children are very
  cute.
• 2.The two children are two little lovers.
• 3.The mothers are happy with this
  situation.
• 4.Playing the dog dolls makes you happy,
  and to get the doll, you go to McDonalds.
• B. in fact
• 1. Most children do not like to share
  toys.
• 2. The boy disturbs her reading.
• 3. Parents feel inpatient.
• 4. Eat McDonalds and you can get
  happiness?

4
??????
Marxism/ Commodity of Love/ Commercial-2

• A. in the commercial
• 1. The girl finds the dog dolls everywhere
  in the home.
• 2.The boy sends her the dolls.
• 3.She wants the dolls only but the boy
  friend.
• B. in fact
• 1. It costs much to get dolls.
• 2. It cannot be so romantic when living
  together.
• 3. Dolls are better than the boy friend?
  What's the base of love?

5
SAVRIN????
Marxism/ Class/ Commercial-1

• A. Rich family
• 1.the car itself
• 2.the daughters violin
• B. The fathers image
• 1.high position or ruling position at work
• (Take his time driving to and fro without
  concerning lateness)
• 2.dominate the whole family
• (Compare with the silent and quiet mother)
• C. Happiness
• Happiness goes with a good car a good car
  should acquire LCD TV
• D. Conclusion
• This commercial is packaged by family
  feelings in order to weaken the concepts of
  CLASS.

6
FORD METROSTAR???
Marxism/ Class/ Commercial-2

• A.The hearing of the blind is a symbol of
  social concept
• 1. maple leaves
• 2. Chanel
• 3. Benz(Ford)
• B.The image of Benz the image of FORD
• C.Social status of the blind
• The intention of saying Nice car rather than
  ????

7
Male Center

• General ideas
• 1.Female characters are sexual objects?
• 2.The products goal is to help women being
  attractive, for men?
• 3.Stereotypical images still persist
•      a. Male strong and tough, and must never
  show their vulnerability
• b.Female weaker ability, nourishing and
  taking care of the family

8
?????
Marxism/ Male Center/ Commercial-1

• A. Reversing power, Family carrier, Trust and
• Sense of security
• B. Car is property of man or family? Keys
  returned to mans hand. Setting the car security
  alarm.
• C. What is shown and hid behind? ???????????

9
?????
Marxism/ Male Center/ Commercial-2

• A. Female- young, beautiful, carefree
• B.Her wishes- being a house wife, have kids
  and being loved
• C.All through mens point of view of a wife?
  The Camera, narration.
• D. Promising- masculinity and reliable?

10
Conclusion

• There are many ideologies in commercials, and
  people are so used to that. However, after
  analyzing the commercials, we can find that the
  truths are not so beautiful as the commercials.
  We also can find that Marxism still exists in
  commercials.