American Values

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American Values Personal Achievement
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Work
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Progress and Material Comfort
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• Other American values
• Morality and Humanitarianism
• Efficiency and Practicality
• Equality and Democracy
• Freedom

New emerging characteristic Narcissism extreme
self-centeredness
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How are Norms created? Most of our norms are
INTERNALIZED (i.e. we just follow them without
thinking.)
Sanctions Society does however
consciously Enforce norms through positive or
negative sanctions
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Positive Sanctions rewards for appropriate
NORMal behavior. Can be formal or informal.
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Negative Sanctions punishment or threat of
Punishment used to enforce CONFORMITY to Norms.
Can be formal or informal.
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Social Control Most NORMS are enforced by
Internalization however agents of social
control can include any authority figure.
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Cultural Diffusion The spreading of cultural
traits from one culture to another