Pink Cuda Shirts

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Pink Cuda Shirts

• Example Presentation

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Our Recommendation

• Pink Cudas Shirt
• Selling Price 12.00
• Purchase 200
• Appealing to General Population of Students
• Aligns with Breast Cancer Cause Marketing
  Campaigns in October

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Breast Cancer Awareness Campaign
Here is where I would give you background
information of the Breast Cancer Awareness
Campaign run in the month of October and why
people are interested in wearing pink. Social
Reasons, etc. . . . .
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Product

• It is produced by
• Made of a 50/50 cotton/polyester blend.
• Screen printed Cuda Logo.
• Etc.

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Pricing

• Pricing Method Cost Oriented
• Markup 70 (Round up to Nearest 1.00)

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Financial Impact

• Cost 7.00
• Price 12.00
• Return 5.00
• ROI 0.71
• Break Even Point 42 Shirts

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Marketing Campaign

• Overview of Campaign
• What is the main message?
• Slogan?
• Product Logo?

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Print Media

• Ad Plan (Include Potential Advertisements)

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Broadcast Media

• Plan
• Examples?

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Internet Media

• Plan
• Examples!

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Guerilla Campaign

• Explain.
• Examples?

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Direct Marketing

• Show example here

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Sales Promotion

• Example
• Explanation

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Product Research

• What did you want to determine? What were your
  goals for the research?

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Survey Method

• I conducted a survey on 1 person with 10
  questions in order to collect quantitative data.
• This primary research was used to determine if
  our products matched the wants and needs of the
  target market.

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Coach Dixons Favorite Pies
Evaluation The data clearly Suggests that
blueberry pie would be the best fit for
the sample of the population.
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Focus Group Method

• A majority of the focus group agreed that the
  Pink Cudas Shirts would reflect a positive image.
• Many students agreed that they would purchase the
  shirts at 12.
• Pink shirts are the shizzle. Snoop

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Final Sales Pitch