Customer Marketing Plan

1
Customer Marketing Plan
Step 1 Vision
Key Activities Define key personas within targeted accounts Plot key personas on buying process map Determine the plan to move the persona along the buying process map Exit Criteria Marketing and sales are aligned Marketing understands goals within targeted accounts
2
Customer Marketing Plan
Step 2 Discovery
Key Activities Investigate key personas digital behavior Determine Social Media presence behavior Determine if any trigger events are present Exit Criteria Insight is shared with sales
3
Customer Marketing Plan
Step 3 Execution
Key Activities Select marketing activities Select marketing channels Create relevant offer messaging Execute campaign Exit Criteria Customer signs another deal