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Vietnam market potential opportunities
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Vietnam. At a glance.
Modernization
Regional Differences
Growing middle class
EU-Vietnam FTA
Alternative to China
Source Asia Council Insights
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Vietnam. And Europe.
Trade EU and Vietnam 2013
Business Climate Index EuroCham 2014

• EU has become the major exporting market for
  Vietnam (21.3 billion EUR)
• Exports from the EU to Vietnam only amounted to
  5.8 billion EUR in 2013

Largest FDI Investors 2013
Vietnam Facts 2014

• GDP growth 6
• Total GDP 171 bn. USD
• Inflation 4.1

Source http//www.eurochamvn.org/node/13685 Gene
ral Statistics Office of Vietnam
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Doing Business in Vietnam. Opportunities.

• Growing Middle Class

• Modernization

• Regional Differences

• Young workforce (low wage level)

• Upcoming Missions

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Doing Business in Vietnam. One country,
different markets.

• Vietnamese populations
• 69 rural
• 31 urban

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Doing Business in Vietnam. Growing Middle Class.
Market Studies available!
Market studies available!
Source Vietnams internet association (VIA)
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Doing Business in Vietnam.Green Technologies.
Renewable Energies
Energy demand expected to grow by 11 p.a.
(2016-2020)
Water Management
Government initiatives to increase the share of
renewable energies to 6 by 2030.
Waste Management
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Doing Business in Vietnam. IT/ICT.
Production for hardware products
High-quality outsourcing service
Attractive market for online gaming
E-Commerce Sector
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Doing Business in Vietnam. HealthCare.
Still relatively low healthcare expenditures (90
USD per capita, only ca. 7 of GDP)
Strong demand for privatization (only 12 of
hospitals are private as of today)
Healthcare Infrastructure hospitals, beds
Medical Devices (95 foreign products)
Insurance coverage expected to reach 95 in 2020
(insurance established in 1998)
Pharmaceuticals large potential but difficult
(dominated by imported products)
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Doing Business in Vietnam. LifeStyle.
Growing urban middle class
Switch from traditional channels to retail chains
and large supermarkets
Increasing demand for Western products
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Doing Business in Vietnam.Upcoming Missions.
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Doing Business in Vietnam. Challenges.
Find the right people with the necessary
skills. Build procedures
and strict company policies to guide the local
staff. Make sure to identify the most important
positions in the company and to hire the best
people for these strategic positions, and secure
them with competitive salaries.
Paper work and documentation are particularly
important in Vietnam, so make sure to anticipate
long in advance, to avoid any delay or
issue. Find a good local partner, there is no
way you can do it alone. Follow the rules.
Adapt management methods in accordance with
local customs and culture.
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Doing Business in Vietnam. Challenges.

• Form of investment partnership (foreign-owned,
  joint venture)

• Location (city, industrial park, office)

• Administrative Procedures / Licensing

• Labour law / Hiring Process Key people

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Doing Business in Vietnam. Challenges.

• Find the right partner!
• Be on the ground.
• Relationships are important.
• Take your time.
• Talk to local experts and seek professional
  support.
• Cultural differences.

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Vietnam. Full of opportunities.
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Thank you very much and see you in Vietnam!
Visit us on http//evbn.org/
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Back-up
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EVBN Who we are. The team.
Pierre-Jean Malgouyres, Chairman
Delphine Rousselet, Project Director
Jana Ackermann, Deputy Director
Thanh Cao Nguyen, Events Communications Manager
To Anh Su, Project Accountant
Phuong Thao Nguyen Legal Consultant
Trang Le, Receptionist
Ny Ly, Administrative Business Support Officer
Huong Luu, Business Center Officer
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EVBN What we do.
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Vietnam. Globalization of Exports.
Clients
Suppliers
Vietnam
19 (24.4 bn. USD)
28
18
19
15
9
10
8 (9.5 bn. USD)
Source Vietnam Customs, Figures from 2013