Conventions

1
Conventions
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History of Political Conventions
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Characteristics of Nomination Acceptance Speeches
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The Modern Convention

• Each party define themselves through
• Theme
• Character Scheme
• Plan for enactment
• (Farrell)

• Guest Speakers
• Scripted Events

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Rhetorical Techniques in Convention Speech

• Polarization Strategy
• Flag Issue
• Flag Individual

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Films
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The candidate film is a unique showcase for
story telling (Timmerman)

• There is pleasure in the process of learning
  about leaders and their lives, their histories,
  and their personalities that is maximized in the
  contemporary media environment.
• (Perry-Giles)

8

• Pictures provide the proof for verbal
  assertions
• (Timmerman)

it was used extremely effectively and sort of melded into the whole picture of the last four years. "Return me to office. Here's what I've done for America."  
9

• Films provide comprehensive, structured
  storehouses of mythic images of the president,
  the country, and its citizens.
• (Morreale)

10
The Man From Hope
Clinton Campaign film, 1992 Democratic National
Convention

• Strategic counter to questions raised about the
  candidates character.
• 11th Hour reinvention of Clintons image.
  (Novak)
• Designed to replace his checkered image with a
  human persona that was vulnerable, humble, and
  accessible to ordinary people. (Goldman)

The narrative portrays Clinton as a sincere
individual who has taken his lumps in life but
has responded positively to them.
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American Dream

• Lets the viewer see that dreams enactment in
  Clintons life and to gain pleasure from the
  knowledge the Bill Clinton represents that dream
  for all of America. (Parry-Giles)

I still believe these things are possible. I
still believe in the promise of America. I still
believe in a place called Hope.