Color

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Color

• A useful and powerful tool to enhance your
  intent.
• It causes different responses both emotional
  and subconsciously.
• People and cultures have different associations
  with colors and color combinations.

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The Color Wheel
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Hue

• Hue refers to the name of a color.
• Example
• Blue
• Blue-Green
• Yellow
• Etc.

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Intensity

• The colors quality of brightness and purity.
• High intensity
• When a hue is strong and bright
• Low intensity
• When a hue is faint and dull

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Pop art began in the 1960s. It was an
international art movement
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Andy Warhol and Roy Lichtenstein were Americans
and Claes Oldenburg was born in Sweden
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Primary Colors

• Red, yellow, and blue.
• They are mixed to make all the other colors but
  they cannot be made by mixing other colors.

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The Pop in Pop Art is short for popular or
popular culture
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Common Color Associations For Holidays

• Valentines Day Red, White, and Pink
• St. Patricks Day Green and Gold
• 4th of July Red, White, and Blue
• Halloween Orange and Black
• Hanukah Blue and White
• Christmas Green and Red

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Pop artists used images from popular culture and
created images for popular culture like album
cover art
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Andy Warhols studio was called The Art Factory
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Color and Moods

• Color can effect moods
• both
• physically and emotionally.

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Secondary Colors

• Orange, green, and violet.
• They are located midway between the primary
  colors on the wheel.
• They are made my mixing two primary colors.

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Tertiary Colors

• By varying the amounts of the two primary colors
  used, it is possible to create number of these
  intermediate hues.
• These colors are found between the primary and
  secondary colors.

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Complementary Colors

• Colors that are opposite to each other on the
  color wheel.

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Complementary Colors

• There is NONE of the complements color in one
  another.
• For example there is no green in red and no red
  in green.
• The addition of only a small amount of a hues
  complement lowers its intensity.
• So a green can be made to look less green and
  move by degrees closer and closer to a neutral
  tone by the addition of its complement red.

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Analogous Colors

• Colors that are next to each other on the color
  wheel and are closely related.
• Traditionally, there are three in an analogous
  set.
• You choose one and the two next to it complete
  the analogous color set.

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Warm Colors

• Reds, Oranges, and Yellows
• They are vivid in nature.
• They are bold and energetic
• They advance in space.
• You do not want to overwhelm your content with
  eye catching hues. But if you want something to
  stand out you should use a warm color.

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Cool Colors

• Blues, Greens, and Violets
• They are soothing in nature.
• They give an impression of calmness and rarely
  overpower the main content or message of a
  design.
• They tend to recede.
• If an element of your design needs to be in the
  back ground, one should use a cool color.

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Monochromatic

• All tints and shades of a color or hue

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Stare at the image for 5-10 seconds and then look
at a white board or wall. What do you see?