HEIF: Developing your web presence

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HEIF Developing your web presence

• Matt Lingard, Jane Secker,
• Centre for Learning Technology
• 10th May 2010

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Teaching
Conferences
Biography
Research
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Session Outline

• 9.45 Introduction
• 10.15 Mapping your web presence
• 11.00 Coffee
• 11.10 Web presence institutional, personal
  social
• 12.00 Knowing your audience
• 12.15 Writing for the web
• 12.45 Round up
• 13.00 Lunch discussion

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Googling Jane Secker
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Getting the most out of Google

• How does Google work?
• What Google wont find or tell you!
• Tips for improving your searching
• Capitals / lower case
• Automatic use of and
• Automatic word stemming
• The Advanced Search screen

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Google Scholar

• Google Scholar http//scholar.google.com/
• Includes peer-reviewed papers, theses, books,
  abstracts and articles, from academic publishers,
  professional societies, preprint repositories,
  universities and other scholarly organizations.
• Should indicate using LSE Article finder to tell
  you about LSE subscriptions
• No Approved List of sources

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Google personalisation

• Can create a personal Google home page with short
  cuts to useful links and news feeds
• If signed in, Google behaves differently as it
  learns about you!

• Google behaves differently depending which
  version you use
• And where you are located in the world

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Other search engines

• Teoma http//www.teoma.com/
• Yahoo http//uk.yahoo.com/
• Bing http//www.bing.com
• Directories to focus search terms
• Meta search engines (search across search
  engines)
• http//www.zula.com
• University of Berkley compare search engines
• http//www.lib.berkeley.edu/TeachingLib/Guides/Int
  ernet/SearchEngines.html

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Institutional presence

• LSE Experts pages
• Includes recent research
• LSE Research Online for your publications
• Research appears in Google Scholar
• LSE website departmental pages
• Example of Sonia Livingstone

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More about open access

• Many universities are setting up archives of
  research content available as open access
• Can be issues of version control citing
• LSE Research Online http//eprints.lse.ac.uk/
• Can search for open access repositories
  http//www.opendoar.org/find.php
• http//www.oclc.org/oaister/

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Personal Websites

• Why?
• Identity personal!
• Control content, design, updating
• Conversational
• How?
• Files gt Web LSE or External
• Web

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Social
Networking
Media
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Social Networking

• Purpose?
• Relationships
• Public / private
• Security

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Social Media

• YouTube (videos)
• Flickr (photos and videos)
• Slideshare Presentations)
• LibraryThing and other social citation tools such
  as Mendeley

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Knowing your audience
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Writing for the Web

• Audience their purpose
• Impatient scanners not readers
• Important stuff first
• Structure emphasis
• Eliminate redundancy
• Mind your language

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F-Shaped Reading Pattern
http//www.useit.com/alertbox/reading_pattern.html

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Journalists Inverted Pyramid
Above the fold
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Layout

• Headings
• Sub-headings
• Short paragraphs
• Lists numbered or bulleted
• Start with information-carrying words

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Emphasis Links

• Emphasis
• CAPITALS Bold Italics Underline Colour

• Links
• X Click here to read my case study
• X Read my latest case study here
• Case study

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Language

• Use plain language
• Avoid jargon expand acronyms
• Avoid clichés, limit similes metaphors
• Limit humour / sarcasm
• International language

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Removing Redundancy
Setting up your website involves co-operative
collaboration between the various members of a
team such as the designer and the commissioner,
for example. The method is a simple one. 29 words
Setting up your website involves collaboration
between team members, such as the designer and
the commissioner. The method is simple. 20 words
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More help

• Digital Literacy sessions in Moodle
• Look out for other training classes during term
  time on the Training Portal
• Contact clt-support_at_lse.ac.uk

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