Course Name, Course Number

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MKTG 2First Day of Class Introduction

• Course Name, Course Number
• College/University
• Date

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What is MKTG 2?

• Required text for COURSE NAME
• Innovative learning solution
• Designed around the different ways students learn
• 350 page core text
• 15 page chapters
• All Key terms and definitions
• All Key Concepts
• Chapter in Review sheets
• Innovative on-line supplements
• 54.95

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What makes MKTG 2 different?

• Student Tested, Faculty Approved
• Students told us how they learn
• Students influenced the design
• Students helped develop resources
• Faculty refined the learning solution

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Every New BookGives You More!
Available ONLY With a NEW BOOK
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Brand New MKTG 2 comes with

• 1 Semester Access to 4ltrpress.cengage.com/mktg
• Downloadable Flashcards
• Downloads
• Audio Chapter Summaries
• Animated Visual Summaries
• Cell Phone Downloads
• Interactive quizzing
• Video Clips
• Games
• Market Research Survey

Available ONLY With a NEW BOOK!
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Access to 4ltrpress.cengage.com/mktg

• Every New book has FREE Access code.
• DO NOT DISCARD
• Follow these directions

Available ONLY With a NEW BOOK
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Go to 4ltrpress.cengage.com/mktg choose your
book
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(No Transcript)
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Register your Access Code
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Creating your Account
Click Create My Account
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(No Transcript)
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Enter Your Access Code
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Enter Your Information
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Select Your Institution
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(No Transcript)
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Search For Your Institution
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Select Your Institution
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You Have Registered
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You have access to MKTG 2
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What will you find?
Downloadable-Printable Flashcards
Podcasts
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What will you find?
Interactive Quizzing
Interactive Games
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What will you find?
Videos for Every Chapter
Much, much, more
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Questions and Comments

• Thank you for your attention.
• Good Luck!

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MKTG 2 Student-Tested,
Faculty-Approved