Title: AO3(iii) Analysis of Presentation
1AO3(iii) Analysis of Presentation
2Question
- Explain how the presentation of this web-page is
effective and how it supports the purpose of the
text. - 8 marks
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4Age Interests Lifestyle Gender
Education Class Job Hobbies Politics
5Key terms to know when analysing media texts
- Headings used throughout some web pages to split
the content into manageable sections - Hyperlinks words or images that, when clicked
on, will take you to another page of the website - Drop down menus usually with an arrow at the end
of a rectangle box, you can click on the arrow
and a menu drops down, giving the reader a choice
- Search box allows you to search for the required
information easily
6Key terms to know when analysing media texts
- Banners usually found across the top of a
websites homepage usually contain adverts for
products / services - Navigation a series of buttons that a user can
use to find their way around the site - Thumbnails images are displayed in reduced size,
allowing you to click to get a full size image - Frames the content of a website is broken down
into frames, making content more manageable /
easy to read.
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8Hyperlinks make website easy to navigate,
suggesting that supporting charity will be easy
also
Tigers eyes watching you, as if pressuring you
to support
Simple layout suggests that supporting charity
is easy/simple
Large 905 to draw attention to extremity of
situation
Frog on a watch emphasises that time is
ticking for some of our endangered species
Gorillas eyes seem to be pleading, making the
reader feel guilty
Use of red to emphasise danger these animals are
in or love we should have for nature
Green, earthy colours associated with nature
9Useful analytical language
- This connotes
- This means
- This suggests
- This represents
- This symbolises
- This highlights
- This shows
- This makes us feel
- This creates
- This implies
Use this vocabulary to support your
analytical and evaluative comments about pictures
10How this is assessed
- Band 1
- Limited evidence of understanding
- No real appreciation of presentation
- Very few and poorly chosen examples
- Band 2
- Some evidence of understanding
- Some appreciation of presentation
- Attempts to support with examples
- Band 3
- Clear evidence of understanding
- Clear analysis of presentation
- Relevant and appropriate examples used to support
ideas - Band 4
- Full and detailed understanding of the content
- Detailed and perceptive analysis of presentation
- Relevant quotations with perceptive comments