Marketing: Real People, Real Choices, 4e

1
Marketing Real People, Real Choices, 4e

• Chapter 3

2
Wecapisca Company makes claims in its
advertising that cannot be proven true or untrue.
It is using
puffery. deceptive advertising. green marketing. business ethics.
3
Wecapisca Company makes claims in its
advertising that cannot be proven true or untrue.
It is using
puffery. deceptive advertising. green marketing. business ethics.
4
The worlds largest economic community is called
the ______________.

1. World Trade Organization (WTO)
2. General Agreement on Tariffs and Trade (GATT)
3. North American Free Trade Agreement (NAFTA)
4. European Union (EU)

5
The worlds largest economic community is called
the ______________.

1. World Trade Organization (WTO)
2. General Agreement on Tariffs and Trade (GATT)
3. North American Free Trade Agreement (NAFTA)
4. European Union (EU)

6
Most companies require new employees to read and
sign a set of standards that they must follow.
This set of standards is called ________.
a code of ethics a set of values a binding arbitration business rules
7
Most companies require new employees to read and
sign a set of standards that they must follow.
This set of standards is called ________.
a code of ethics a set of values a binding arbitration business rules
8
A quota that completely prohibits specified goods
from entering or leaving a country is called an
embargo.
True False
9
A quota that completely prohibits specified goods
from entering or leaving a country is called an
embargo.
True False
10
An oligopoly implies that one seller controls a
market.
True False
11
An oligopoly implies that one seller controls a
market.
True False
12
Consumers can look to the federally specified
consumer bill of rights for buyer protection.
True False
13
Consumers can look to the federally specified
consumer bill of rights for buyer protection.
True False
14
British Petroleum is advertising the reduction of
emissions of toxic gases at its production
facilities. This is an example of green marketing.
True False
15
British Petroleum is advertising the reduction of
emissions of toxic gases at its production
facilities. This is an example of green
marketing.
True False
16
The consumer bill of rights includes all of the
following except

1. the right to be safe
2. the right to be informed
3. the right to be seen
4. the right to be heard

17
The consumer bill of rights includes all of the
following except

1. the right to be safe
2. the right to be informed
3. the right to be seen
4. the right to be heard

18
Most successful marketing takes place only in the
United States.
True False
19
Most successful marketing takes place only in the
United States.
True False
20
Standardization and adaptation are different ways
to market on a global basis.
True False
21
Standardization and adaptation are different ways
to market on a global basis.
True False
22
Trade regulations are established to protect one
countrys domestic industries from foreign
competition. Trade regulations may include all
of the following except

1. tariffs
2. quotas
3. product standards
4. imported products

23
Trade regulations are established to protect one
countrys domestic industries from foreign
competition. Trade regulations may include all
of the following except

1. tariffs
2. quotas
3. product standards
4. imported products

24
A primary reason for looking for opportunities in
international markets might include

1. matured markets/industries at home
2. changes in the presidency in the U.S.
3. reduced transportation and communication
   inter-countries
4. high unemployment in Europe

25
A primary reason for looking for opportunities in
international markets might include

1. matured markets/industries at home
2. changes in the presidency in the U.S.
3. reduced transportation and communication
   inter-countries
4. high unemployment in Europe

26
A joint venture, which is a business partnership
with another company, is formed when a firm lacks
the skills or financial resources to enter a
foreign market.
True False
27
A joint venture, which is a business partnership
with another company, is formed when a firm lacks
the skills or financial resources to enter a
foreign market.
True False
28
The most dramatic effects of trade competition in
the United States occurred as foreign companies
have eroded American leadership in several
manufacturing bases.
True False
29
The most dramatic effects of trade competition in
the United States occurred as foreign companies
have eroded American leadership in several
manufacturing bases.
True False
30
If I sell Chinese branded sets of five glasses to
a target market in China, I would be primarily
interested in the knowledge of _________.

1. ethnocentrism
2. semiotics
3. local content rules
4. cultural values

31
If I sell Chinese branded sets of five glasses to
a target market in China, I would be primarily
interested in the knowledge of _________.

1. ethnocentrism
2. semiotics
3. local content rules
4. cultural values

32
The Russian government restricted foreign Vodka
companies from obtaining more than a very small
percent of market share by setting high import
duties and banning them from advertising on
Russian television. This is an example of
____________.

1. counter trade
2. protectionism
3. quotas
4. green marketing

33
The Russian government restricted foreign Vodka
companies from obtaining more than a very small
percent of market share by setting high import
duties and banning them from advertising on
Russian television. This is an example of
____________.

1. counter trade
2. protectionism
3. quotas
4. green marketing

34
A more is a custom with a strong moral overtone.
True False
35
A more is a custom with a strong moral overtone.
True False
36
The U.S. has an individualistic culture.
True False
37
The U.S. has an individualistic culture.
True False
38
Iran is practicing expropriation when it takes
control of all U.S. assets in the country.
True False
39
Iran is practicing expropriation when it takes
control of all U.S. assets in the country.
True False