???ast???? ???

1
3? S???d??? ??? ??a t? ???µ??a??a ????????
???µ??a??a ???? t?? ??????µ?a t?? G??s?? ????a,
3-5.7.2006
Sp??d?? ?p??e???µat???t?ta? st?? ???t?ß??µ?a
??pa?de?s? ??????se?? ??a ??a ???tat?
?e????????? ?d??µa.

• ?apa??a?????? ?e?t????
• ?a????t?? S????? ??µ. ???. ???
• ?aµ???? ??µ?t???
• ???t??a? S????? ?et. ???. ???
• ?ast???? ?????a
• ?.?. S????? ??µ. ???. ???
• G?????? ?a???t??
• ???t??a? S????? ??µ. ???. ???

2
?e??e??µe?a

• ?st?????
• ??e???? pe??ß?????
• ?as??? e??t?µata
• ?p??e???µat???t?ta ?a? µ??a?????
• ?? p????aµµa ?e???????a ?a? ?p??e???µat???t?ta
  st? ???
• S?µpe??sµata

3
??? ???eta? st?? ep??a???t?ta? t? ??µa t??
ep??e???µat???t?ta?

• ?a µetap??eµ??? ?????a a?apt?????e ?????? st??
  d?t???e???pa???? ???????e? µ?a ???t??p?a
  ap?st??f?? p??? t? ??s??.
• ?? µe???e? ep??e???se?? ?a? ? s??????? t??
  ?pa???????? s??s?? se a?t?d?ast??? µe t??
  ep??e???µat??? d?ast????t?ta
• ???esµ?? t?? µ??t???? t?? e?????? p??ta???t??
  (ap??a?et?p???s?, outsourcing)
• ???sp??e?e? a?ast??f?? t?? ???µat?? p??? t?
  ep??e??e?? ?a? ???? t?? e??a????? apas????s??

4
?st????? t?? d?das?a??a? t?? ep??e???µat???t?ta?

• ???
• 1947, Harvard, Management of new enterprises
• 1953, New York Entrepreneurship and Innovation
• 1967, Babson College
• ????p?
• 1971, Manchester
• ????s? ap? de?aet?a 90
• ???sp??e?e? ?a e?sa??e? se ??e? t?? ßa?µ?de? t??
  e?pa?de?s??

5
? ep??e???µat???t?ta sta ?a?ep?st?µ?a

• ???
• ???t? s??µata d?das?a??a?
• ????p?
• ??? a?ad?µa??? ?????
• Ga???a ??ad?µ?a ep??e???µat???t?ta? ap? ???
• ?p? de?aet?a 90 ????s?
• ???t?p???a ?. ??eta??a, S?a?d??aß???? ???e?
• ??t??? d?ast????t?ta st?? p???? a?at?????? ???e?

6
?as??? e??t?µata

• ??d?s?eta? ? ep??e???µat???t?ta
• ??????µµata sp??d?? ep??e???µat???t?ta?
• ?e??e??µe?? p????aµµ?t??
• ????d?? d?das?a??a? ?a? d?d?s???te?

7
??d?s?eta? ? ep??e???µat???t?ta

• ?? ap??e?? s????????? st? ?t? ?p?????? st???e?a
  t?? ep??e???µat???t?ta? p?? d?d?s???ta? (st????
  t?? p????aµµ?t??)
• ?? a? de? d?d?s?eta?, e??a????eta? ?a?
  ?a???e??e?ta?
• S??p?? ??a?????s? e??a?????, ?????????? a??????
  ??s???, e????e??s? µe aßeßa??t?ta.
• ?? ßas??? ??t??µe?? t?? p????aµµ?t??
  ep??e???µat???t?ta? e??a? ?a d?s??? ta ßas???
  ef?d?a ??a t? p?? µ?a ?d?a µp??e? ?a µetat?ape?
  se ??a a???p???s?µ? a?a??.

8
? ?aµ???? ??????
????p???s? t?? ???s??
?p??e???µat???t?ta
9
??????µµata sp??d?? ep??e???µat???t?ta?

• ??d?-pa?ep?st?µ?a??
• ?????? se s????? d?????s?? ep??e???se??, p??
  ape??????ta? se f??t?t?? t???
• ??apa?ep?st?µ?a??
• ?pe??????ta? se f??t?t?? ?a? ????? s????? ?a?
  p??sa?µ????ta? st?? s?et???? s?????e?

10
?e??e??µe?? p????aµµ?t??

• ??af???p???s? se s??s? µe ta µa??µata ??????s??
  ?p??e???se??
• ?e???? p??????a - ??ep?st?µ????? ped??
• St???e?a ??????µ?a?
• ???µ??a???? ??????s?
• ??a?e???s? p????
• Te???a ap?f?se??
• ????????s? epe?d?se??
• St???e?a ????????a?
• ..

11
????d?? d?das?a??a? ?a? d?d?s???te?

• ????d?? d?das?a??a?
• ??a???e??, µe??te? pe??pt?s??, ?at??t?s?
  ep??e???µat???? s?ed???, p??s?µ???se??,
  ep?s???e?? se ep??e???se??
• ?µfas? st?? a????ep?d?ast???? µe??d???
• ??d?s???te?
• ???µa pa?ep?st?µ?a???-eµpe??????
• St?? ????p? p?? a?ad?µa??? ?????
• ??e???eta? e?pa?de?s? t?? d?das???t??

12
?p??e???µat???t?ta ?a? µ??a?????

• ?????? µ??? ap?f??t?? s????? ??????µ?a? ?a?
  ??????s??
• St? s????e?a epe?t????e (µ??a?????, ?at??? ??p)
• ?? µ??a????? ap?te???? s?µa?t??? target group t??
  p????aµµ?t?? ep??e???µat???t?ta?
• ?????e??s? µe ??e? te???????e?
• ?p??e???µat???t?ta - te????????? ?a???t?µ?a
• e????? p??sa?µ??? st? ??? ep??e???s?a??
  pe??ß?????
• ??a??t??? s????, p?a?t??? ???t??p?a

13
G?at? e?pa?de?s? µ??a?????

• ???a?? t?? ????? t?? µ??a????? st?? s??????e?
  ep??e???se?? (pe??ss?te??? µ??a????? se ??se??
  e??????)
• ?????? epaf?? µe t? s??????? ?????????-??????µ???
  p?a?µat???t?ta
• ??? ?e?t????e? ? a????
• ??? s??ft??ta? ?? ep??e???se??
• S?µe?a ap?te?e? s?µa?t??? d????d?? apas????s??

14

• ?? p????aµµa
• ?e???????a ?a? ?p??e???µat???t?ta
• st? ???

15
??sa??????

• ?????? s?ed??st??e ? e?sa???? e??? ???? µa??µat??
  ep??????
• St?? p??e?a ap?de?????e e?a??et??? d?s???? ?a
  p??sa?µ?ste? st?? ?d?a?te??t?te? t?? ???e s?????
• ?p???????e ? d?µ??????a µ?a? de?aµe??? s?et????
  µa??µ?t?? ap? t?? ?p??a ? ?a???a? d?a???e? a?t?
  p?? ta???????? st? p????aµµa t?? s?????
• ?as???? s??p?? ?a e????e???e? ? f??t?t?? µe t??
  ep??e???µat???? ap?f?se??

16
??µ?
17
http//liee.ntua.gr/eclass
18
http//epixeirein.ntua.gr
19
???ta de??µata

• 9? e??µ??? ?? - µ???µa ep?????? ???s?µ???s?
  ep??e???µat???? ap?f?se??
• St? PC-LAB µe e?e?d??e?µ??? ????sµ???
• ??????µ???te????? µe??t? s??p?µ?t?ta?
• ?e ß?s? t? ??µ? 3299/2004
• ?p??e???µat??? s??d??
• ?µfas? st?? a????s? e?a?s??s?a?
• ?p??e???µat??? pa????d? (p??s?µ???s?)
• Se ?µ?de?

20
???te? e?t?p?se??

• ???? ?et??? ???µ? f??t?t??
• ?e???? a?tap????s? st?? a????ep?d?ast???
  d?das?a??a
• ?p???µ?a t?? f??t?t?? ??a a??µa µe?a??te??
  a?te????e?a

21
?e????t???? p???pt????
22
S?µpe??sµata

• ?p??e???µat???t?ta s?µe?a, e?t?? t?? ?????,
  e??a? ?a? µ?a d????d?? apas????s??
• ??d??? st??? ap?f??t??? ?????te??? e?pa?de?t????
  ßa?µ?d?? (?a? ?d?a?te?a st??? µ??a??????)
• ?? ßas??? ??t??µe?? t?? p????aµµ?t??
  ep??e???µat???t?ta? e??a? ?a d?s??? ta ßas???
  ef?d?a ??a t? p?? µ?a ?d?a µp??e? ?a µetat?ape?
  se a???p???s?µ? a?a??, µ?s? µ?a? d?µ?µ????
  d?ad??as?a? ?p?? e??a? ? ?e?t?????a µ?a?
  ep??e???s??
• ?ed?µ???? t?? s???????, ?? ???? µ??a????? µp?????
  ?a??te?a ap? t?? ?a???a ?a a???p???s??? t??
  s?µe????? e??a???e?
• ???ta de??µata Tet??? a?tap????s? f??t?t??

23

• ???a??st? p???