Instrumentation

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Instrumentation

• Research Writing
• Aiden Yeh, PhD
• Wenzao Ursuline College of Languages

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Levels of Measurement
http//www.socialresearchmethods.net/kb/Assets/ima
ges/measlev2.gif
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Measurement Scales
http//www.mymarketresearchmethods.com/wp-content/
uploads/2012/11/summary-of-data-types.png
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Nominal Scale
http//star.gise.ntnu.edu.tw8080/www/itemAnalysis
/img006-2.gif http//www.ams.sunysb.edu/finchs/am
s315/fall99/lectures/ams315l2/img020.gif
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Data Example
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Gender Distribution
http//bistop.files.wordpress.com/2011/12/defined-
name-assign.jpg
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Ordinal Data Example
http//www.emeraldinsight.com/research/img/ordinal
_data.gif
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Ordinal Example
http//www.emeraldinsight.com/content_images/fig/0
170950405002.png
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Ordinal Interval Example
http//cdn.information-management.com/media/assets
/article/1023904/few_fig3.gif
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Using Excel A good read
Download https//learningstore.uwex.edu/assets/pd
fs/G3658-14.pdf
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Scoring the data
http//efox.cox.smu.edu/mktg3342/dataanalysis.pdf
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Scoring the Data
http//www.gmac.com//media/Images/gmac/gmat/ir-sc
ore-scale.png