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MWCOG 2010 Idle Reduction Campaign Briefing June
8th, 2010 1200 200 pm
Equals Three Communications, Inc. 7910 Woodmont
Avenue Suite 200 Bethesda, MD 20814 www.equals3.co
m 301 656 3100
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Agenda

• Campaign Overview
• Partners and Supporters
• What weve done so far
• What we plan to do next
• What weve created
• Upcoming Event Campaign Launch

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Idle Reduction Campaign

• Mission Initiative aimed at decreasing diesel
  emissions and improving air quality in
  Metropolitan Washington-Baltimore Regions.
• Purpose
• Increase idle reduction awareness and control
  diesel emissions.
• Promote idle reduction as a positive behavior
  that helps bus and truck drivers to avoid fines,
  save money, and cut fuel costs.
• Improve public health and protect the environment
• Led by the Metropolitan Washington Council of
  Governments (COG), in collaboration with
• District Department of the Environment (DDOE)
• District Department of Transportation (DDOT)
• Maryland Department of the Environment (MDE)

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Partners and Supporters

• American Bus Association
• United Motor Coach Association
• American Trucking Associations
• Diesel Technology Forum
• Maryland Motor Truck Association
• National Association of Truck stop Operators
• National Private Truck Council
• Owner Operator Independent Drivers Association
• Truckload Carriers Association
• Virginia Trucking Association

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What weve done so far

• Communications Audit to analyze past and current
  MWCOG communications materials to see what
  messages/approaches have been successful
• Media Analysis to better understand how media
  covers idling issue in DC metro area and
  nationwide
• Environmental Scan to gain understanding of the
  overall industry and the idling issue from a
  local, regional and national perspective

• 4 Stakeholder Meetings
• To educate truck and motor coach industry members
  about idle reduction laws
• To understand industry perception of issue
• To identify best way to communication with them
• Interviews and Online Surveys to gather further
  direct input from the industry

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What we plan to do next

• Launch Event/ Press Conference at COG
• Post Launch Stakeholder Meeting
• 4 Street Team and Promotional Activities at truck
  stops and bus parking areas to interact with
  drivers and raise awareness about idle reduction
• Six Flags Promotional Event and live intercom
  reads targeting bus drivers waiting in park
  parking lots
• Continued media push with Satellite Radio live
  mentions, print ads in trade publications and
  Op-Eds and editorial features on Idle Reduction
  in Metro DC area
• Driver Recognition Program to elevate awareness
  and encourage compliance with idle reduction
  initiative. Serves to acknowledge drivers and
  companies who take positive idle reduction
  measures.

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Flyer
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Logo

• Weve also created
• Pine-scented air fresheners with idle regulations
• T-shirts
• Print Ads
• Posters

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Upcoming Event

• Campaign Launch Event and Press Conference
• Where MWCOG Boardroom
• When Tuesday July 13, 1000 am to 1230 pm
• 1000 a.m.-1045 a.m. Stakeholder Meeting and
  Campaign Discussion
• 1100 a.m.-1130 pm. Press Conference/ QA
  Session
• 1130 p.m.-1230 p.m. Networking
• Join Us!
• Please email kpoe_at_equals3.com to RSVP.

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Thank you!Questions/Comments
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