Protecting Consumers and Intellectual Property on the Internet

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Wireless Access Code 9166703926
Download the agenda PDF at www.cwagweb.org/Disney
land/agenda.html
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Protecting Consumers and Intellectual
Property on the Internet
Gary Roberts Fox Entertainment Group
July 25, 2012
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Legitimate Content Services are Serving
Consumers Better than Ever

• The U.S. Film and Television industry is
  transforming and innovating to provide the
  easiest, fastest, safest, highest quality product
  and viewing experience for consumers
• Creating better ways to enjoy entertainment is
  what we do and what we have always done

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Embracing the Internet through Innovation

• Over 60 unique licensed online services in the
  U.S. offer high-quality, on-demand movies
  and TV shows to consumers

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Embracing the Internet through Innovation

• New delivery formats give consumers more value
  with on-the-go options

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Big Stories, Big Impact
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The Creative Spirit People Who Make Movies
Actors
Sound Effects
Cinematographers
Costume Designers
Storyboard Artists
Location Managers
Coordinators
Set Builders
Special Effects
Camera Technicians
Catering
Lighting
Stuntmen
Animators
Security
Props
Hair stylists
Makeup
Directors
Grips
Electricians
Vendors
Writers
Tailors
Assistant Directors
Painters
Animal Trainers
Distributors
Producers
Editors
Sound Effects
Production Designers
Visual Effects
Transportation
Set Designers
Production Supervisors
Production Assistants
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Creative Content is an Economic Engine

• Supports 2.1 million U.S. jobs and 143 billion
  in total wages across all 50 states
• Comprised of a nationwide network of 95,000 small
  businesses
• Generates more than 15 billion in public tax
  revenues
• 13.5 billion in services exports and a positive
  trade surplus of 11.9 billion

Source MPAA, The Economic Contribution of the
Motion Picture Television Industry to the
United States, 2012 (Data for 2010).
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Current Global Internet Traffic
Source Envisional, Technical Report An
Estimate of Infringing Use of the Internet,
January 2011.
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What Kind of Internet Do Our Families and Our
Citizens Want and Deserve?
LAWLESS
SAFE, SECURE, SUSTAINABLE
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Content Theft Promotes a Lawless Internet

• Content theft services put consumers privacy,
  safety, security, and property at risk
• Run by corrupt individuals or entities
• Offshore, hide identities
• No recourse for duped or defrauded consumers
• Do not protect users from viruses, malware
• High risk of identify theft, credit card fraud
• Expose private information to security breaches
• FTC findings
• Creates a disrespect for law and order

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Content Theft Hurts Consumers

• Content theft sites compete unfairly with
  legitimate ones
• They have more favorable economics
• Low cost/free delivery methods (P2P, streaming)
• Attractive revenue models (ads, subscription,
  transactional)
• No compliance with law costs (taxes, employment
  laws, regs)
• No content licensing costs
• Illegal sites stunt the growth and success of
  legal ones
• Risk of prosecution helps tip the scale
• Consumers want and deserve reliable, high
  quality, legitimate content now and in the
  future

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Benefits of a Safe, Secure, Sustainable Internet

• Fosters legitimate commerce by lawful, licensed
  businesses offering authorized content
• Supports good jobs and stronger local economies
• Increases tax revenues and compliance with
  federal and state laws
• Protects consumers
• Promotes vibrant and innovative content offerings
• Fosters a culture of compliance
• Theft is theft, whether online or offline

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Achieving a Safe Secure and Sustainable Internet

• Enforcement
• Target camcorders, counterfeit goods, state law
  violations
• Education
• Educate user communities, including primary,
  secondary and higher education, government
  offices general public
• Cooperation
• Promote cross-industry cooperation

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Wireless Access Code 9166703926
Download the agenda PDF at www.cwagweb.org/Disney
land/agenda.html